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Forbes
10 hours ago
- Business
- Forbes
Make Your Bed Feel Brand New With The Best Sheets On Amazon
Amazon is a great place to turn to for all things bedding, including a fresh new set of sheets. The online-retail giant carries linens from top-rated brands, offering materials from the warmest flannel to cool and crisp cotton for hot sleepers. After sifting through thousands of customer reviews and testing many picks ourselves, our editors named the Boll & Branch Signature Hemmed Set the best sheets on Amazon for their solid value and buttery-smooth sateen weave that softens with every wash. For those on a tighter budget, we also think the Utopia Microfiber Bedding Set is worth the buy with a 4.6 rating on Amazon and over 200,000 customer reviews. The Signature Hemmed Set from Boll & Branch made our list of the best sheets on Amazon for its ... More buttery feel and durability alongside picks from Brooklinen and Sijo. You also can find sheets from editor-approved retailers like Brooklinen, Sijo and Sheets & Giggles on Amazon. And luckily, Amazon makes it easy to filter comments and see what people loved (or disliked) about each sheet set. Continue on for a full list of the best sheets on Amazon, along with a guide on what to consider when you're shopping for your new bedding. Amazon Materials: 100% organic cotton | Colors: 9 total, including Cream and Mineral | Pocket depth: 17 inches | Sizes: Twin, twin XL, full, queen, king, California king, split king Best for: Cons: Boll & Branch utilizes high-end 100% organic cotton to make its best-selling Signature Hemmed Set, resulting in lightweight and breathable sheets that only get softer with each wash. While the brand doesn't disclose its thread count, it encourages you to focus on their premium feel and materials used. We found they luxuriously drape over your body because of their silky sateen weave and offer a buttery feel that you look forward to climbing into. One of our testers raves about these sheets after trying them on her own mattress. 'I've tested dozens of sheets in my time as a product tester, and these are my all-time favorite,' she writes. 'They're made from the best materials and are wonderfully soft and breathable, making it truly enjoyable to get into bed each night.' These sheets were also my go-to for five years before donating them to make room for more linens (I do a lot of bedding testing). I can attest to their anti-pilling and durable design—they remained soft, cozy and like-new through countless nights and cycles through the wash. Amazon Materials: 100% cotton | Colors: 6 colors | Pocket depth: 16 inches | Sizes: Twin, twin XL, full, queen, king, California king Best for: Cons: Brooklinen is one of our editors' favorite bedding brands and the Classic Percale Set is named across several of our roundups including our best percale sheets story and the best cooling sheets. For a feel that reminds you of climbing into a high-end hotel mattress with freshly-pressed linens, this set delivers. Our tester tried dozens of different percale sheets and called this set out for its ability to comfort hot sleepers, even through warm weather. 'These sheets are the perfect balance of lightweight, airy and crisp,' she says. 'They are a great summer sheet, but I also use them year-round because I love them so much. They're one of my favorite sets, and my go-to recommendation for anyone looking for a great cotton sheet.' They have a 270-thread count and percale weave, which makes them feel airy, breathable and moisture wicking. They also come with 'short' and 'long' side labels to simplify your bed-making process. Plus, the set is Oeko-Tex Standard 100 certified. Amazon Material: 100% cotton | Colors: 22 total, including Bright White and Creamy Beige | Pocket depth: 16 inches | Sizes: Twin, twin XL, full, queen, king, California king, split king Best for: Cons: For those who like bedding with a luxuriously smooth and drapey finish, the sateen sheets from California Den provide a soft and silky feel that over 6,400 people rated 5 stars on Amazon. They're made from 100% cotton and offer a high 600-thread count that reminds you of a luxe hotel bed setup. The California Design Den Sheet Set is also Oeko-Tex certified, which verifies they are free of certain harmful chemicals and VOCs, and according to customers, they have a slightly oversized fit that accommodates mattresses with accessories like mattress toppers and mattress pads. Reviewers also note the sheets remain durable and maintain their soft feel after frequent trips through the washing machine. Amazon Materials: 100% eucalyptus lyocell | Colors: 3 total (White, Sage and Grey) | Pocket depth: 11 inches | Sizes: Full, queen, California king Best for: Cons: Made with 100% Oeko-Tex-certified lyocell (which is manufactured using eucalyptus), these vegan and eco-friendly sheets from Sheets & Giggles have a sateen weave that makes their naturally breathable design feel silky-soft and smooth. This makes the sheets great for summertime and warmer weather, but cozy enough for year-round use. They also have a premium 400-thread count with a subtle sheen and noticeably cooler feel, which our team can attest to. 'I love these sheets as they feel slightly cool to the touch and feel soft against my skin,' says one of our sheet testers. 'But I'm not the only person in my circle who swears by Sheets & Giggles. My friend has a set and she raves about how much she loves them; she says she'll never go back to cotton sheets again.' Amazon Materials: 100% organic French linen | Colors: 11 total, including Blush and Dove | Pocket depth: 16 inches | Sizes: Full, queen, king, California king Best for: Cons: Sijo is a high-end bedding brand that we highlighted in our best linen sheets story for its linen's comfortable and breathable feel. These sheets are made from GOTS-certified French linen that's stone-washed for immediate softness straight out of its packaging, and they only get softer and more subtle over time—a major benefit of linen bedding. The secret is that the linen fibers loosen and stretch out over time, leading to a dreamy lived-in softness. The Sijo linen set is also a good option for hot sleepers, as the material and design are naturally breathable. Choose between an array of pastel, natural and earth-toned colors to complement any bedroom style. We also appreciate that this set offers options without a top sheet, which helps save you around $100 (for a queen size). And with a 4.2-star rating and over 1,000 ratings on Amazon, most customers don't regret making the splurge. Amazon Material: Microfiber | Colors: 28 total, including Ivory and Olive | Pocket depth: 15 inches | Sizes: Twin, twin XL, full, queen, king, California king, split king Best for: Cons: In addition to high-end bedding options, Amazon also has a plethora of budget-friendly choices to choose from. We found the Utopia Bedding Microfiber Sheets to be one of the best picks, thanks to their soft-yet-durable feel from microfiber and over 24,000 5-star reviews. And although these sheets have a low price tag, you can rest assured knowing they're Oeko-Tex certified and free of harmful chemicals and VOCs. If you're looking to make your kids' mattress with these breathable and soft linens, there's also an array of colors to choose from—more than any other set in our roundup. Keep in mind, these sheets are thin and may be most ideal for warmer seasons. Our sleep team at Forbes Vetted has created a vast collection of mattress and sleep guides, including dozens of roundups on the best sheet sets and bedding sets, by relying on their own expertise, researching the newest and best-rated brands and staying on top of industry trends. There are certain factors that go into choosing the best sheets, especially on Amazon, which houses a wide range of retailers. Choice is a double-edged sword on Amazon, as it can be difficult to narrow down the best option and seal the deal on a purchase. Here are the major factors to consider when you're deciding on the right sheet set. The fiber of your sheet makes a huge difference in how it feels and how warm you sleep, as some feel heavy and substantial while others are more lightweight and silky. Here's a rundown of the most common sheet materials: Cotton has different types of weaves (yarn patterns) that heavily influence how a sheet feels and the most common are percale and sateen, each of which has its own benefits. According to Andrew Colsky, behavioral sleep medicine clinician and founder of National Sleep Center, 'Percale may be a bit rougher than sateen, but it does sleep cooler,' which is because of its one-yarn-over and one-yarn-under pattern. With that said, Colsky says that sateen offers a lightweight feel that's softer to the touch, as it features a one-yarn-over and three-yarn-under pattern. So it ultimately depends on the kind of feel and fabric that you're looking for, and whether or not temperature plays a role in your quality of sleep. There has been debate over whether thread count truly matters when it comes to linens, and the answer is yes—but only to a certain point (and not all fabrics use thread count as a measurement). Thread count can affect the sensation of a sheet; the higher the thread count, the thicker and warmer the sheet typically feels. So just because a sheet set has a lower thread count doesn't mean it's a poor-quality sheet—rather, it results in a more lightweight, airy fabric. Quang also notes that some brands in the industry inflate thread count, as it's often marketed as a sign of higher quality. 'Thread count is based on how many threads can fit into a 1-inch square of fabric,' says Quang. However, some brands spin fabric together and stack them on top of a single thread to double or quadruple the count (in other words, a sheet has 200 threads in a square inch with four layers stacked on top of each, so the thread is considered an 800 thread count). Although the thread count looks higher, this method doesn't make the sheets perform better or last longer. As a result, experts recommend you be wary of sheets with excessively high thread counts like 800 and over. Is Amazon A Good Place To Buy Sheets? Yes, Amazon houses a wide range of bedding from some of the industry's best brands and our own editors' favorites including Boll & Branch, Brooklinen and Sijo. You can find everything from high-quality luxury sheet sets with premium price tags to cozy, budget-friendly options. What Are The Best Cooling Sheets On Amazon? Our tester named the Eucalyptus Sheets from Sheets & Giggles the best cooling sheets on Amazon because of their smooth and silky feel that's slightly cool to the touch. They help wick away moisture and dry quickly to keep hot sleepers more comfortable. What Kind Of Sheets Do High-End Hotels Use? High-end hotels typically use 100% cotton sheets with either a sateen or percale weave, but percale provides that freshly pressed, crisp feel that's reminiscent of 5-star hotels. Egyptian cotton is a common material because of its soft and cozy feel that's also durable and long-lasting through frequent washes.
Entrepreneur
02-06-2025
- Business
- Entrepreneur
Boll & Branch Founder Reveals $2 Million Bet on Success
Every week on How Success Happens, I get to talk to awesome people who do awesome things and ask the simple question: how on earth did you do that? This time around, I put Scott Tannen in the "awesome person" hot seat. About 14 years ago, he and his wife Missy were switching from a queen-size bed to a king, and Scott was faced with a seemingly small problem: Where do I go for sheets? That little question eventually turned into a big business — Boll & Branch, an affordable luxury bedding company that prides itself on using organic materials and fair labor practices. I met Scott and Missy at an event in New York City not too long ago, and was wowed by their origin story (ditching careers to pursue something that they admittedly didn't know much about) and how a combination of determination and fearlessness (betting $2 million on a radio campaign with Howard Stern!) put them on the map. Following the event, I spoke with Scott for How Success Happens, which you can listen to here or on the platform of your choice. And check out some highlights of our conversation below, which have been edited for length and clarity. Subscribe to How Success Happens: Apple | Spotify | YouTube How do you define success for yourself? That's a question I struggle with. It's something a little bit elusive, dangling out there that you never quite reach. If 14 years ago, when Missy and I first started working on Boll & Branch, you told me where the company would be today, I wouldn't have believed you. And I would've defined our success as beyond our wildest dreams. But today I sit here still pretty hungry because I think there's a lot of green space in front of us. But when I pull back, I have three daughters, and so when I really think about what success looks like, it's the fact that I'm at a place in my life where I can enjoy them and enjoy where they're going with a little less of the pressure that I felt 10 years ago when I was wondering how we're gonna handle the electric bill. What's the origin story of the company? I was at an interesting place in my life, to be honest with you. I had sold my last company, which was in the video game space, so it couldn't be a more different industry. But it wasn't like, "I sold the company, come visit me on my yacht in the Mediterranean!" It was more like, "Okay, let's go find another job." I was also caring for my mother, who was diagnosed with pancreatic cancer, and then she passed a year later. I was in a bit of a crossroads in my life. Missy and I knew we needed to find jobs. At that time, I was just particularly attracted to the first generation of direct-to-consumer businesses. Things like Shopify were just popping up, and the bar to get a product to market and get a company to market selling online was really, really low. I knew I could market, but I needed to find a category that nobody was playing in. And when it came time to buy sheets for our bed, I realized that I didn't know the difference between what I was buying at Bloomingdale's vs. Bed, Bath and Beyond. And I stayed up all night on Google researching and digging into the New York Times archives and I realized that even though everyone uses sheets, no one knows about them. There's no Olympic brand in this space. So the story gets longer, but Missy got involved in creating our own company, and we quickly found our roles: she would develop the products, and I would create a brand people were excited about. Related: Barbara Corcoran Reveals Who the Cheapest Shark Really Is — And Explains the True Passion That Drives Her Success I remember your voice quite vividly from early radio spots. Can you talk about your decision to go the radio route and the lengths you went to in order to get on one particular show? When we started, we were playing the exact same playbook as other companies — running a ton of Facebook ads — and we were struggling. We couldn't get performance out of it because we weren't selling a cheap product. We were actually selling a luxury product. This was the time before influencers. So I was looking for advertising venues where people are attentive. We started doing a little bit of experimentation with advertising on the radio and going into channels like politics, where people listen intently. I was a big Howard Stern fan, and he is sort of the original influencer. I bought so much stuff because of Howard. He's a curmudgeon, right? He doesn't like anything. And the very few things in the world he likes, I usually realize they're pretty darn good. So we sent him custom-made sheets. And it turned out that he loved them. So I got in touch with SiriusXM and I was like, "Hey, wanna buy some spots.." And they were like, "Yeah, we'd love for you to advertise on Howard Stern. Here are the terms: you gotta guarantee us a year. The minimum spend is $2 million." We didn't have that, but I was convinced he would break open our business. So I started getting SBA loans and I ended up raising $2 million in debt — all personally guaranteed. And I sent it all to SiriusXM, which is the most illogical, irresponsible, ridiculous thing you could ever possibly do! You know when they say, "Don't put all your eggs in one basket"? I actually bought the basket, put all my eggs in it, and then just said, "Let's see what happens." And it worked! Years later, Howard heard the story, and his response was, "Man, Scott is an idiot." Related: How Rescuing Chihuahuas with Kaley Cuoco Led to Katie Hunt's Big Success Since you deal in bedding, do you have a recurring nightmare? Yes, I have a recurring nightmare. I think it means something. I've Googled it, but then I forgot. In the dream, I'm back in college at Vanderbilt and I realize I forgot to go to a class for an entire semester, and I'm gonna fail it. I don't know why it's a nightmare because I actually did fail some classes in college! Be sure to subscribe to How Success Happens: Apple | Spotify | YouTube
