Latest news with #BonAppétit-lah
The Star
a day ago
- Entertainment
- The Star
East meets west in stylish collaboration
For its first Asia-wide exclusive collaboration, 1664 is teaming up with urban fashion label Clot. A French beer brand has taken a bold new step with its first Asia-wide exclusive collaboration – teaming up with an urban fashion label founded by Canadian-Hong Kong actor-singer Edison Chen. Building on the success of beer label 1664's previous campaign, the collaboration takes casual dining up a notch. 'Through 'Bon Appétit-lah', 1664 brings that spirit to life, turning everyday dining into something more special and extraordinary,' said Carlsberg Malaysia marketing director Olga Pulyaeva. 'This year, we are taking it a step further with Clot, blending style into how we experience beer and culture. 'This is where French good taste meets street-smart edge, setting the scene for moments that are effortlessly cool, unexpectedly bold and true to 1664's signature style,' added Pulyaeva. 'Our aim is to create a product that is not only visually appealing but also tells a story of cultural fusion – bridging the East and French,' said Clot general manager Simon Wat. 'We're thrilled to offer a collection that celebrates the richness of cultural differences while elevating everyday moments.' The collaboration will see a two-evening takeover of TRX's Raintree Plaza in Kuala Lumpur, today and tomorrow to bring in a fusion of food, style and an electrifying lineup of performances by locally and internationally renowned artistes. Guests can savour a curated menu of Asian dishes imbued with French influences from the city's most celebrated restaurants. It will also showcase the limited-edition 1664 x Clot merchandise available for purchase exclusively at the event. The '1664 Blue Hour' takes place at 30 outlets nationwide throughout June and July. Stand a chance to win limited-edition 1664 x Clot merchandise. Fans can also take home a one-of-a-kind 1664 x Clot exclusive ceramic tumbler with 1664 purchases at participating supermarkets, hypermarkets and online stores nationwide.
![[Watch] 1664 Goes Full Hypebeast: French Beer Meets Asian Streetwear In Malaysia's Coolest Collab](/_next/image?url=https%3A%2F%2Fwww.therakyatpost.com%2Fwp-content%2Fuploads%2F2025%2F06%2FUntitled10-1.jpg&w=3840&q=100)
![[Watch] 1664 Goes Full Hypebeast: French Beer Meets Asian Streetwear In Malaysia's Coolest Collab](/_next/image?url=https%3A%2F%2Fall-logos-bucket.s3.amazonaws.com%2Ftherakyatpost.com.png&w=48&q=75){kind=small}
Rakyat Post
3 days ago
- Entertainment
- Rakyat Post
[Watch] 1664 Goes Full Hypebeast: French Beer Meets Asian Streetwear In Malaysia's Coolest Collab
Subscribe to our FREE Forget everything you thought you knew about beer launches. 1664, that smooth French brew you've been sipping, just announced they're teaming up with CLOT – yes, that CLOT, the streetwear brand that makes hypebeasts lose their minds – for what might be Malaysia's most unexpectedly cool collaboration this year. This isn't your typical 'slap a logo on a t-shirt' partnership. 1664's bringing back their popular Bon Appétit-lah campaign, but this time they're going full fashion-forward with Think French sophistication meets Asian street culture, with a side of that Through Bon Appétit-lah, 1664 brings that spirit to life, turning everyday dining into something more special and even more extraordinary, explains Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. This is where French good taste meets street-smart edge, setting the scene for moments that are effortlessly cool, unexpectedly bold, and true to 1664's signature style. The Main Event: TRX Gets a Makeover Here's where it gets interesting. On this coming Friday and Saturday (13 and 14 June), 1664 and CLOT are basically hijacking We're talking: Asian-French fusion food from KL's hottest restaurants (because regular event catering is for amateurs) Live performances by local and international artists A speakeasy-style fabric store selling limited-edition merch (yes, a fabric store – because why not make shopping feel like a secret mission?) The whole thing screams 'exclusive' in the best possible way. You'll need to RSVP at (Video: Instagram/1664malaysia) For the FOMO Crowd Can't make it to the main event? Don't panic. 1664's rolling out their 'Blue Hour' experience at 30 outlets nationwide through June and July, complete with chances to win that limited-edition CLOT merch everyone's going to want. Plus, they're doing that thing where you can snag exclusive ceramic tumblers with your beer purchases at supermarkets. It's like collecting Pokémon cards, but for adults who appreciate good design. Beyond the Buzz: What Makes This Different What makes this collaboration actually interesting isn't just the hype – it's how it represents this whole cultural moment where Eastern and Western aesthetics are blending in ways that feel fresh rather than forced. CLOT has been doing the East-meets-West thing for years, and 1664's French heritage provides the perfect counterpoint. The aim was to create a product that is not only visually appealing but also tells a story of cultural fusion—bridging the East and French, says Simon Wat from CLOT, and honestly, mission accomplished. Collaborating with 1664 has been an exciting journey, and we're thrilled to offer a collection that celebrates the richness of cultural differences while elevating everyday moments. Before you get too excited, remember this is all for the 21+ non-Muslim crowd, and 1664's serious about that #CELEBRATERESPONSIBLY hashtag. Good vibes, yes. Irresponsible choices, no. Follow @1664malaysia on Now excuse us while we go practice looking effortlessly cool for this Friday. (Video: Instagram/1664malaysia) READ MORE : Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
