Latest news with #BondProteinRepair
Yahoo
3 days ago
- Entertainment
- Yahoo
Canadian supermodel Coco Rocha, 36, on her surprisingly 'effortless' beauty routine
Coco Rocha is legendary in the world of modelling. Nicknamed "The Queen of Pose," the Canadian supermodel has graced many of the world's most renowned catwalks (including one just three months postpartum) and magazine covers (she has at least 125 under her belt). Over the span of her 20-odd-year career, the Toronto native has become known for her creativity — and speed — at posing. More than a decade ago, she collaborated with photographer Steven Sebring on a book, Study of Pose: 1,000 Poses by Coco Rocha, in which she contorted herself into 1,000 different poses over a three-day photoshoot. While her posing is revered, Rocha says that among industry folks, she's best known for her sense of humour. "It's just lighthearted, joyful," the 36-year-old tells Yahoo Canada. "I want to have a good day. I don't want to be sulking and go, 'Oh, this is such a hard job. Isn't it so hard doing this thing called fashion?' I don't accept that. I really want to make people happy." Have you ever wondered what the world's most interesting, successful and talented people are adding to their shopping carts? Yahoo Canada's new series, , is exploring just that. From the supplement regime of professional athletes to supermodel-approved skincare, this is what celebrities actually spend their money on. I met Rocha (who's just as tall and beautiful as one would imagine) hours ahead of her appearance for the haircare brand OGX in Toronto. The supermodel was in town to introduce OGX's restorative Bond Protein Repair range, which she credited to her own hair health. "My job is to be a canvas," she says. "My job as this canvas is to be professional-looking. So, I need to take care of myself to the point that [makeup artists, hairdressers and designers] can play, they can destroy, they can make a Picasso, or they can destroy it." Hair repair products, like those from the OGX range, are the "stuff we need" to "keep being so playful," she explains. For the rest of her beauty routine, Rocha warns it's less interesting than one might think. "People are always like, there must be a routine. You must be doing things to stay healthy," she says. "Mostly, I just stay out of the sun and I drink a lot of water." Nevertheless, if there's one skincare product she does turn to, it's Drunk Elephant's Virgin Marula Luxury Face Oil. "I went to Sephora and I [asked] for something long-lasting and that would make me look hydrated," the Project Runway Canada host and judge recalls. "I love makeup, but I also just need my skin to live and breathe, and I want it to look like it's effortless. The [Drunk Elephant face oil] seems to be the trick for me." Beyond face oil and haircare, we asked Rocha what's in her Amazon cart, beauty cabinet and kitchen island these days. From her "fantastic" flameless candles to a sleek kettle worthy of her "museum," here are five things Canadian supermodel Coco Rocha is Adding to Cart. "[OGX] has some great shampoos and conditioners," the Project Runway Canada host says. "They have some leave-ins, the serum." All OGX hair products are "stuff we need" to have "playful," healthy hair. "I wear so much makeup, and I love makeup, but I'm at the point in my life where I also just need my skin to live and breathe, so I want it to look like it's effortless," Rocha tells Yahoo Canada. "The [Drunk Elephant Virgin Marula Luxury Facial Oil] seems to be the trick for me." It's long-lasting and hydrating, she says. "I usually have a sunscreen that's tinted, too, so I don't need to wear any foundation." "I'm building a house and my new kitchen is going to be black and white. My island is 18 feet. She's huge. It looks like a museum," Rocha says. "Everything is minimal; there's nothing on it. So everything that is on it has to be chic for my museum." According to the supermodel, this pour-over gooseneck kettle from Fellow passes the test. "I have two cats, a dog and many children," Rocha tells Yahoo Canada. Flameless candles are safe, convenient and kid-friendly. They're "actually fantastic." "I have a bar in my new house, a very big bar," Rocha tells Yahoo Canada. It's 18 feet. So she's going to have a Mixology [Bartender Kit]. If it's going to be up, it has to be pretty."
Yahoo
07-04-2025
- Business
- Yahoo
OGX® Haircare Introduces Shay Mitchell as First Global Brand Ambassador
New campaign introduces new Bond Protein Repair hair line designed to deliver effective bonding repair – at a fraction of the price of prestige brands SUMMIT, N.J., April 7, 2025 /PRNewswire/ -- Kenvue Inc. (NYSE: KVUE) announces actress and entrepreneur, Shay Mitchell, as the global brand ambassador for OGX®, stepping in as the face of the brand's Fixer character in their new campaign. This collaboration marks an exciting new chapter for OGX®, as the brand leans deeper into its positioning as #1 in hair repairi, with The Fixer as a character embodying that expertise, and leverages the power of science-backed, expert-endorsed innovations to reach more consumers. The Fixer character is part of a new 360˚ campaign from OGX® that spotlights science-backed solutions for real hair damage — educating consumers on achieving effective bonding repair. The campaign, featuring Mitchell as The Fixer, alongside Trichologist and beauty expert, Abbey Yung, and other influential voices, includes a new television spot and a #DamageDetected social media content series that highlights the toll of excessive heat, color and styling damage on hair, while offering effective, affordable products for repairing, strengthening and maintaining healthy-looking hair. At the heart of this campaign is the OGX® Bond Protein Repair line – a damage repair system that addresses the need for damage protection to strengthen hair. Formulated with a patented bond-building protein, this collection helps repair, strengthen, and protect hair from the inside out —making it the go-to solution for consumers looking to revive and fortify their hair without compromise, at a fraction of the price of salon brands. The line includes the new OGX® Bond Protein Repair 450°F Heat Protect Spray – a continuous, lightweight mist designed to protect against up to 450˚F heat styling with a lightweight conditioning formula that also leaves hair strong. "We know that 8 in 10 people are impacted by hair damageii—it's the reality for those who color and style their hair. It has been our mission to not only address these concerns, but deliver real, effective repair solutions that lead with science," said Andrew Stanleick, President, Skin Health & Beauty, North America and EMEA at Kenvue. "We are thrilled to be working with Shay Mitchell as our first Global Brand Ambassador; her influence will help us continue to transform the haircare journeys of our consumers." "My life is busy, and my hair goes through a lot," said Shay Mitchell. "OGX products keep my hair healthy, shiny, and protected." In a series of social media posts, Mitchell will spotlight some of the toughest cases of hair damage, reinforcing how OGX® is the #1 hair repair brandi. As the resident expert in the campaign's content, Yung will help consumers understand why damage happens and how to repair it effectively. Yung's expertise as a trichologist ensures that Mitchell's Fixer character gets to the root of hair damage with solutions that repair and restore hair. To learn more about the OGX® Bond Protein Repair line and explore the new campaign with Shay Mitchell as The Fixer, visit or follow OGX® on Instagram at @ogx-beauty and TikTok at @ogxbeauty. The full OGX® Bond Protein Repair line is now available on the OGX website and across retailers. About KenvueKenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand, Johnson's®, Listerine®, Neutrogena® and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at About OGXOGX® believes healthy hair gives you the confidence to boldly be yourself, which is why we develop high-performance formulas, designed to support hair health and resilience from root to tip. We blend recognizable, proven ingredients known for delivering healthy–looking hair to equip you with the products you need to help prevent and repair damage every time you wash. OGX® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc. About Shay MitchellShay Mitchell is an actress, entrepreneur, and executive producer. She first captivated audiences with her breakout role in Pretty Little Liars and has since delivered standout performances in other television entertainment, Mitchell is a visionary businesswoman and global tastemaker. In 2018, she founded BÉIS, a travel and lifestyle essentials brand offering stylish yet functional luggage and accessories. With over 50 million followers, she remains one of the most influential and celebrated voices in entertainment and entrepreneurship. Cautions Concerning Forward-Looking StatementsThis press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding OGX Haircare's introduction of Shay Mitchell as its first brand ambassador. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue Inc. and its affiliates. A list and descriptions of risks, uncertainties and other factors can be found in Kenvue Inc.'s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 29, 2024 and subsequent Quarterly Reports on Form 10-Q and other filings, available at or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise. DISCLAIMERS: i Vogue International LLC calculation based on Scantrack for the Hair Care Repair category for the 52 weeks ending 11/16/24, for the total U.S. market, xAOC. Copyright © 2024, Nielsen Consumer LLCii Haircare A&U Study, June 2024 View original content to download multimedia: SOURCE Kenvue Sign in to access your portfolio
