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Newsweek

Austin Dillon, Richard Childress Racing Extend Partnership With Key Sponsor

Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Richard Childress Racing and Austin Dillon have extended their partnership with sponsor Boot Barn, which will include an expansion into the NASCAR Xfinity Series. Commenting on the extended partnership, the driver of the No. 3 Boot Barn Chevrolet, which he will drive at the upcoming Xfinity Series race at Charlotte Motor Speedway, explained: "I'm honored to have the opportunity to continue RCR's relationship with Boot Barn and I can't wait to get back behind the wheel in the NASCAR Xfinity Series at Charlotte Motor Speedway. "Charlotte has been good to me, and I'm thankful to Boot Barn for allowing me the opportunity to help showcase their brand within motorsports and beyond." Austin Dillon, driver of the #3 Bass Pro Shops/Winchester Chevrolet, waves to fans as he walks onstage during driver intros prior to the NASCAR Cup Series Würth 400 at Texas Motor Speedway on May 04,... Austin Dillon, driver of the #3 Bass Pro Shops/Winchester Chevrolet, waves to fans as he walks onstage during driver intros prior to the NASCAR Cup Series Würth 400 at Texas Motor Speedway on May 04, 2025 in Fort Worth, Texas. MoreMike Verlander, president of Richard Childress Racing, also commented: "Austin Dillon's authentic interests in western sports and the western lifestyle make him the perfect ambassador for Boot Barn as they continue to showcase their broad selection of cowboy boots and western wear to NASCAR fans. "Our entire team is looking forward to highlighting that connection and building upon the unique and engaging influencer-driven content that has become a pillar of the partnership." Stephen Loscko, vice president of marketing and media for Boot Barn, stated on the extended partnership: "Continuing our partnership with Richard Childress Racing and Austin Dillon allows us to further connect with fans who share a passion for the western lifestyle and motorsports. "From Charlotte to Mexico City, we're excited to highlight our brand on the track and through influencer-generated content that brings our story to life. Last year's cross-collaboration creative storytelling with Austin Dillon and Boot Barn-sponsored rodeo athlete Rocker Steiner has been incredibly well received. We're excited to continue building on that success." NASCAR Xfinity Series: Current Standings Justin Allgaier – 471 Austin Hill – 420 Sam Mayer – 391 Jesse Love – 374 Brandon Jones – 326 Carson Kvapil – 324 Jeb Burton – 320 Ryan Sieg – 317 Sammy Smith – 312 Harrison Burton – 307 Sheldon Creed – 304 Connor Zilisch – 299 Daniel Dye – 293 Taylor Gray – 285 Nicholas Sanchez – 283 Dean Thompson – 249 Brennan Poole – 238 Christian Eckes – 238 Jeremy Clements – 215 Anthony Alfredo – 212 Parker Retzlaff – 209 Josh Williams – 207 Aric Almirola – 198 Matt DiBenedetto – 181 William Sawalich – 170 Blaine Perkins – 167 Kyle Sieg – 165 Ryan Ellis – 161 Kris Wright – 110 Josh Bilicki – 110 Garrett Smithley – 100 Leland Honeyman – 92 Joey Gase – 87 Patrick Emerling – 83 Mason Massey – 61 Justin Bonsignore – 54 Mason Maggio – 47 Corey Day – 40 Nick Leitz – 40 Greg Van Alst – 33 Caesar Bacarella – 31 Jordan Anderson – 30 Alex Labbe – 30 Thomas Annunziata – 26 Kasey Kahne – 23 Brad Perez – 23 Patrick Staropoli – 21 Ryan Truex – 20 Jesse Iwuji – 17 CJ McLaughlin – 16 Vicente Salas – 13 Carson Ware – 12 David Starr – 11 Myatt Snider – 11 Dawson Cram – 7 Jeffrey Earnhardt – 5 Sage Karam – 5 Preston Pardus – 1 Baltazar Leguizamón – 1 Austin Green – -1 NASCAR Cup Series: Current Standings