10 hours ago
BRW expansion: New Dubai showroom heralds global vision
As we approach a defining moment in our journey, I am filled with both gratitude and renewed purpose.
On June 18, 2025, BorgRollsWarner (UK) Limited will proudly open its new showroom in Dubai — a city that stands as a global symbol of ambition, resilience, and visionary thinking. For my team and me, this move represents far more than physical expansion; it is a reaffirmation of the principles that define BRW.
The genesis of BRW lies in a personal journey through the automotive industry — one that gave me not just experience, but a global perspective, a clear sense of direction, and the drive to create something enduring. BRW was built on three core values: A brilliant approach, respected values, and the goal of offering wealthy coverage across global markets. From the outset, our mission has been to deliver automotive components with the same precision and reliability that original equipment manufacturers (OEMs) demand for their products. Earning trust meant that each product had to exemplify excellence, not just in function, but in philosophy. Over the past 15 years, we've stayed true to that commitment.
The opening of our showroom in Dubai marks the realisation of a vision shaped with intention and care. To me, Dubai is more than just a commercial hub — it is a meeting point of global ideas and a gateway to transformative collaboration. Our new facility is designed not only to showcase BRW's expanding portfolio of automotive parts, but also to act as a conduit — connecting with regional distributors, fleet operators, and forward-thinking innovators. We want this space to be more than a showroom; we envision it as a hub for building relationships and responding to the ever-evolving needs of the customers with greater proximity and insight.
Through our digital platform, BRW has already positioned itself as a truly global brand — offering product access, real-time assistance, and integrated service across Europe, Africa, the Middle East, and Asia. Our guiding ethos, Miles to Endless Miles, reinforces our promise to remain within reach, no matter where our customers are. Equally important is our commitment to corporate social responsibility, which we've shaped under the banner Smiles to Endless Smiles. As BRW continues to grow, we carry with us a responsibility to uplift through community engagement, skills development, and innovation that benefits society at large.
I warmly invite all our partners, friends, and well-wishers to join us in Dubai to celebrate what becomes possible when legacy meets vision. Thank you for walking this path with us. The road ahead is long, and at BRW, we are ready — fuelled by values, precision, and an evolving dream.
