Latest news with #BornThisWayFoundation
Business Upturn
29-05-2025
- Entertainment
- Business Upturn
Sephora Reveals Lady Gaga 'We Belong to Something Beautiful' Campaign and special collaboration during World Pride Month
PARIS, France: Today, Sephora proudly unveils its 'We Belong To Something Beautiful' signature campaign with Haus Labs By Lady Gaga in partnership with Born This Way Foundation. This press release features multimedia. View the full release here: A Shared Vision: Lady Gaga and Sephora Champion Beauty and Belonging At the heart of this campaign is a new film featuring Lady Gaga sharing her vision of beauty as being part of a kind, inclusive, joyful, inspiring community, where everyone can safely explore and express themselves, mirroring Sephora's purpose and vision. The film highlights 'Classes for Confidence,' a program that brings community members together around a shared passion for beauty and storytelling. 'At Sephora, we're driven by our Purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty,' said Deborah Yeh, Global Chief Marketing Officer of Sephora. 'Lady Gaga's personal story is a magnificent illustration of the values we promote every day and having her sharing her own feeling about what Sephora is all about is an incredible testimony for us.' Sephora celebrates Pride by Supporting Youth Mental Health Through the Kindness in Community Fund From June 1 through June 30, $1 USD from every Haus Labs product purchased at Sephora (or the equivalent in local currency) will be donated to Born This Way Foundation*, a nonprofit organization co-founded by Lady Gaga and her mother, Cynthia Germanotta, that empowers and inspires young people to build a kinder and braver world that supports their mental health. 'Haus Labs is built on the belief that artistry and self-expression are tools of empowerment,' said Angela Simpson, Chief Marketing Officer, Haus Labs by Lady Gaga. 'This campaign is about showing up as you are and celebrating what makes each of us unique. We're proud to partner with Sephora to support the next generation of changemakers.' Donations will go to Born This Way Foundation's Kindness in Community Fund, a youth-driven global grantmaking program funding grassroots organizations that support the mental health and wellbeing of young people by providing safe community spaces and resources that meet their needs, reflecting both Sephora's and Born This Way Foundation's deep commitment to building a kinder, braver world for young people. 'Born This Way Foundation has always been driven by the passion and leadership of young people, a vision my daughter, Lady Gaga, and I shared from the start,' said Cynthia Germanotta, President and Co-founder of Born This Way Foundation. 'We're honored to partner with Sephora and Haus Labs to reach even more young people with the message that they are seen, valued, and supported.' Sephora and Born This Way Foundation invite the public to nominate organizations making a positive impact for LGBTQIA+ communities, to receive these grants. Nominations will be accepted through Born This Way Foundation's website until June 30, and final grantees will be announced by December 2025. 'We are proud to leverage the power of our brand and our community to raise awareness around inclusivity and to support the mission of the Kindness in Community Fund. We hope to make a big impact thanks to the mobilization of our community of 74 million members,'said Deborah Yeh. With Sephora's global reach, donations will be directed from 20 markets where SEPHORA operates, including Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, Italy, Poland, Portugal, Romania, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, the United Kingdom and the United States*. *Up to a max of $500,000 only in the US. Brave Spaces Through Pride Month, and for the second year in a row, Sephora will bring back its 'Brave Spaces' * in selected stores around the world, to offer a welcoming environment for LGBTQIA+ community members and allies at Pride to safely create their Pride looks and, if they wish so, have them removed after Pride celebrations. Trained Sephora Beauty Advisors are at the very heart of this program and will guide and offer visitors to freely create their Pride looks. Rooted in supporting and inspiring people not only during Pride but all year round, Brave Spaces will provide a place for the LGBTQIA+ community to feel comfortable expressing their true self in a welcoming environment. *Brave Spaces are popping up in key Sephora stores worldwide, including 74 cities across 21 markets — Canada, the US, Brazil, Mexico, France, the Czech Republic, Poland, the UK, Germany, Sweden, Denmark, Switzerland, Greece, Italy, Spain, Portugal, Australia, New Zealand, Hong Kong, Thailand, and Singapore. About Sephora Sephora is the world's leading global prestige beauty retail brand. With 56,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3,200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty. Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission to expand the way the world sees beauty and empower the extraordinary in each of us. About Born This Way Foundation Born This Way Foundation, co-founded and led by Lady Gaga and her mother, Cynthia Bissett Germanotta, empowers and inspires young people to build a kinder, braver world that supports their mental health and wellbeing. Based on the scientific link between kindness and mental health and built in partnership with young people, the Foundation leverages research, programs, grantmaking, and partnerships to engage young people and connect them with accessible mental health resources. This approach comes to life through the storytelling platform Channel Kindness, the mental health training course Be There Certificate, the youth-led grantmaking program Kindness in Community Fund, and more, reaching thousands of young people around the world each year. Learn more at View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
National Post
28-05-2025
- Entertainment
- National Post
Sephora Reveals Lady Gaga "We Belong to Something Beautiful" Campaign and special collaboration during World Pride Month
Article content Sephora, in partnership with Haus Labs By Lady Gaga, champions beauty, belonging, and mental health for Pride with Born This Way Foundation. Article content Article content PARIS — Today, Sephora proudly unveils its 'We Belong To Something Beautiful' signature campaign with Haus Labs By Lady Gaga in partnership with Born This Way Foundation. Article content A Shared Vision: Lady Gaga and Sephora Champion Beauty and Belonging Article content At the heart of this campaign is a new film featuring Lady Gaga sharing her vision of beauty as being part of a kind, inclusive, joyful, inspiring community, where everyone can safely explore and express themselves, mirroring Sephora's purpose and vision. The film highlights 'Classes for Confidence,' a program that brings community members together around a shared passion for beauty and storytelling. Article content 'At Sephora, we're driven by our Purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty, ' said Deborah Yeh, Global Chief Marketing Officer of Sephora. 'Lady Gaga's personal story is a magnificent illustration of the values we promote every day and having her sharing her own feeling about what Sephora is all about is an incredible testimony for us.' Article content From June 1 through June 30, $1 USD from every Haus Labs product purchased at Sephora (or the equivalent in local currency) will be donated to Born This Way Foundation*, a nonprofit organization co-founded by Lady Gaga and her mother, Cynthia Germanotta, that empowers and inspires young people to build a kinder and braver world that supports their mental health. Article content ' Haus Labs is built on the belief that artistry and self-expression are tools of empowerment,' said Angela Simpson, Chief Marketing Officer, Haus Labs by Lady Gaga. ' This campaign is about showing up as you are and celebrating what makes each of us unique. We're proud to partner with Sephora to support the next generation of changemakers. ' Article content Donations will go to Born This Way Foundation's Kindness in Community Fund, a youth-driven global grantmaking program funding grassroots organizations that support the mental health and wellbeing of young people by providing safe community spaces and resources that meet their needs, reflecting both Sephora's and Born This Way Foundation's deep commitment to building a kinder, braver world for young people. Article content ' Born This Way Foundation has always been driven by the passion and leadership of young people, a vision my daughter, Lady Gaga, and I shared from the start,' said Cynthia Germanotta, President and Co-founder of Born This Way Foundation. ' We're honored to partner with Sephora and Haus Labs to reach even more young people with the message that they are seen, valued, and supported.' Article content Sephora and Born This Way Foundation invite the public to nominate organizations making a positive impact for LGBTQIA+ communities, to receive these grants. Nominations will be accepted through Born This Way Foundation's website until June 30, and final grantees will be announced by December 2025. Article content ' We are proud to leverage the power of our brand and our community to raise awareness around inclusivity and to support the mission of the Kindness in Community Fund. We hope to make a big impact thanks to the mobilization of our community of 74 million members,'said Deborah Yeh. Article content With Sephora's global reach, donations will be directed from 20 markets where SEPHORA operates, including Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, Italy, Poland, Portugal, Romania, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, the United Kingdom and the United States*. Article content Through Pride Month, and for the second year in a row, Sephora will bring back its 'Brave Spaces' * in selected stores around the world, to offer a welcoming environment for LGBTQIA+ community members and allies at Pride to safely create their Pride looks and, if they wish so, have them removed after Pride celebrations. Trained Sephora Beauty Advisors are at the very heart of this program and will guide and offer visitors to freely create their Pride looks. Rooted in supporting and inspiring people not only during Pride but all year round, Brave Spaces will provide a place for the LGBTQIA+ community to feel comfortable expressing their true self in a welcoming environment. Article content *Brave Spaces are popping up in key Sephora stores worldwide, including 74 cities across 21 markets — Canada, the US, Brazil, Mexico, France, the Czech Republic, Poland, the UK, Germany, Sweden, Denmark, Switzerland, Greece, Italy, Spain, Portugal, Australia, New Zealand, Hong Kong, Thailand, and Singapore. Article content Sephora is the world's leading global prestige beauty retail brand. With 56,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3,200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty. Article content Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission to expand the way the world sees beauty and empower the extraordinary in each of us. Article content Born This Way Foundation, co-founded and led by Lady Gaga and her mother, Cynthia Bissett Germanotta, empowers and inspires young people to build a kinder, braver world that supports their mental health and wellbeing. Based on the scientific link between kindness and mental health and built in partnership with young people, the Foundation leverages research, programs, grantmaking, and partnerships to engage young people and connect them with accessible mental health resources. This approach comes to life through the storytelling platform Channel Kindness, the mental health training course Be There Certificate, the youth-led grantmaking program Kindness in Community Fund, and more, reaching thousands of young people around the world each year. Learn more at Article content Article content Article content Article content Contacts Article content Sephora Marion Bouchut mbouchut@ +33 6 34 45 34 09 Article content Article content Article content
Express Tribune
12-04-2025
- Entertainment
- Express Tribune
Lady Gaga unleashes 'Mayhem' and 'Abracadabra' during electrifying Coachella headline set
American singer Lady Gaga made a triumphant return to a massive live audience for the first time in eight years, headlining the Coachella Valley Music and Arts Festival on Friday night. Known for her electrifying performances, the pop icon dazzled the crowd by dancing with model skeletons, battling a dancer dressed as a monster, and delivering a surprise encore. "Welcome to my house of mayhem," Gaga proclaimed from the stage. Throughout the two-hour set, she seamlessly blended songs from her 2025 Mayhem album with beloved classics like "Judas," "Born This Way," and "Poker Face." Between songs, she repeatedly told fans, "I love you," creating an intimate connection with the massive crowd. True to her flamboyant style, Gaga raced through a series of dramatic costume changes, including a striking red gown, a black leotard, a feathery white dress, and shimmering metallic armor complete with a cape. Fans matched her dedication to spectacle with their own bold fashion choices. Jay Green from Florida, attending with a group of friends, wore a glowing giraffe headband. "I love her artistry," he said. "This is the first time I've seen her live." Diane Leeds from Northern California, a Coachella regular, sported a giant flower headband. "She is definitely the highlight of this year for me," Leeds shared. Gaga, a longtime LGBTQ+ icon who affectionately calls her fans "Little Monsters," is celebrated for her activism and openness about her bisexuality. During the show, men in the audience hugged, kissed, and shouted their love for the 39-year-old singer. Her 2011 hit "Born This Way" became a defining "gay anthem," inspiring the launch of her Born This Way Foundation, which focuses on ending bullying and promoting mental health awareness, particularly within the LGBTQ+ community. Known for her genre-spanning sound — blending electropop, dance, rock, house, jazz, and experimental elements — Gaga continues to push boundaries. She is now gearing up for her 2025 MAYHEM Ball tour in support of Mayhem, which debuted at number one on both the Billboard 200 and the UK Albums Chart. Top singles from the album include "Die With a Smile," a high-energy collaboration with Bruno Mars, and the spellbinding track "Abracadabra." Lady Gaga previously headlined Coachella in 2017, stepping in for Beyoncé after doctors advised the "Cowboy Carter" singer to scale back her schedule during pregnancy, according to an official festival statement.
Reuters
12-04-2025
- Entertainment
- Reuters
Lady Gaga brings 'Mayhem' to the masses at Coachella
INDIO, California, April 12 (Reuters) - American singer Lady Gaga returned to a massive audience for the first time in eight years to headline the Coachella Valley Music and Arts Festival on Friday night, dancing with model skeletons, fighting a dancer dressed as a monster and serving up a surprise encore. "Welcome to my house of mayhem," the "Poker Face" singer said from the stage. Lady Gaga weaved together songs from her 2025 "Mayhem" album as well as older ones, including "Judas," "Born This Way," and "Poker Face." "I love you," she said several times during the two-hour concert. In typically flamboyant style, she raced through costume changes, including a red gown, a black leotard, a feathery white dress and metallic armor with a cape. To match her dedication to dressing up, fans also opted for statement pieces to honor the singer. "I love her artistry," Jay Green from Florida said as he stood alongside a group of friends. "This is the first time I've seen her live," he added. His group wore giraffe headbands with glowing lights. Diane Leeds from Northern California, who has been attending Coachella for years, donned a giant flower headband. "She (Lady Gaga) is definitely the highlight of this year for me," Leeds said. Lady Gaga, an LGBTQ+ icon who affectionately calls her fans "Little Monsters," is known for activism within the community and openness about being a bisexual. Some men in the audience hugged and kissed, shouting their love for the 39-year-old. Her 2011 song, "Born This Way," was dubbed a "gay anthem," eventually spawning her Born This Way Foundation, with the goal to end "bullying and promote mental health awareness, particularly within the LGBTQ+ community." The singer, songwriter and actor is known for upbeat pop music that incorporates electropop, dance, rock, house, jazz and experimental genres. She is set to perform a series of concerts for her 2025 MAYHEM Ball tour for her "Mayhem" album. "Mayhem" made its way to number one on the Billboard 200 chart, becoming her seventh chart-topping album. It also debuted at number one on the UK Albums Chart. Her top-charting songs from the album include "Die With a Smile," which was a collaboration with singer Bruno Mars, and "Abracadabra." Lady Gaga filled in as Coachella headliner in 2017 for Beyonce after the "Cowboy Carter" singer dropped out when her doctors advised her to avoid a rigorous schedule, according to a statement posted to the festival's official Facebook page.
Yahoo
28-01-2025
- Entertainment
- Yahoo
Lady Gaga ‘prayed' for Trump election loss, says LGBTQ advocates will ‘stick together'
Lady Gaga says she 'prayed' that President Trump wouldn't win a second term in office but that she'll continue to speak out in support of the LGBTQ community. 'The main thing is I have so much compassion and love for so many people that are afraid today,' the singer, who was born Stefani Germanotta, said in an interview with Elle UK conducted less than a week after November's presidential election and published Tuesday. 'I want to acknowledge I'm a very blessed person and I feel really grateful for so much in my life every day. I know for a lot of people this election was devastating for their existence and so community is going to be the number one thing,' said the 38-year-old Grammy Award winner, who performed last year at a campaign rally for Vice President Harris's White House bid. 'This just reminds me that we need each other and supporting each other is important. I am one of many people that supports [the LGBTQ and other marginalized] communities. And we're not going down without a fight,' the 'Disease' singer said in the interview 'We will stick together. It's going to be hard but I'm up for it. We're up for it. And I just want everyone to know how deeply they're loved and not invisible,' she said. Lady Gaga, who this week announced the March 7 release of her new music project 'Mayhem,' said, 'What's bizarre is I did not write this album thinking that this would happen. I prayed it would not. But here we are.' In 2018, Lady Gaga said the Trump administration was 'driven by ignorance' following reports that the commander in chief was considering a proposal that would narrowly define a person's gender by the sex listed on their birth certificate. Last week, Trump signed an executive order recognizing two sexes, male and female. The order also directed federal agencies to halt any promotion of the concept of gender transition. Trump has also moved to ban transgender Americans from serving in the military and to halt diversity, equity and inclusion efforts in the federal government. Lady Gaga, the co-founder of the nonprofit Born This Way Foundation, indicated to Elle UK that Trump's win wouldn't discourage her advocacy work: 'Maybe because I've been doing this since I was 20, I have realized that what you say publicly from a big microphone is sometimes just as powerful as what you say in private.' 'Who you are in the public facing eye is who you want to be when no one's looking,' the entertainer said. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
