Latest news with #BostonBeerCompany
Yahoo
03-06-2025
- Business
- Yahoo
Hard MTN Dew Puts Baja Blast Cans Up for Adoption
Do you want to father a can of Hard MTN Dew? Through Father's Day, June 15, the soda brand's alcoholic beverage is giving consumers the chance to 'adopt' a can of its spiked Baja Blast flavor-and become a Hard MTN Daddy. After completing an adoption application on its site, prospective fathers will be asked a series of questions before the brand matches top applicants with a "Baja Baby"-a Hard MTN Dew Baja Blast souvenir can. Hard MTN Daddies will also receive an "It's a Can!" Fatherhood Starter Pack, with an adoption certificate, $2,000 in cash, an announcement plaque, and summer gear: a dad hat, grill tools, and golf balls. 'When we first launched a few years ago, fans went absolutely crazy, telling us the most wild ways they were willing to get their hands on one of the first cans of Hard MTN Dew,' Erica Taylor, the brand's senior brand director, told ADWEEK. 'Since then, we've cultivated this pretty extreme fandom by giving fans an opportunity to get in on the fun-again, in the most absurd ways.' In addition to the adoption push, other 'absurd' campaigns include hosting a retirement party at a Florida community and saving redheads, a dwindling population. It Started With One Beer, but Samuel Adams Is So Much More PepsiCo partnered with Boston Beer Company, maker of Samuel Adams and Twisted Tea, to launch Hard MTN Dew in 2022. In its most recent Q1 earnings, Boston Beer Company reported net revenue of $453.9 million, a 6.5% increase year-over-year. Earlier this year, Mountain Dew spotlighted its fan-favorite Baja Blast flavor in a quirky Super Bowl spot featuring Seal, Becky G, and new mascot, Mountain Dude. With the Hard MTN Daddies campaign, the brand hopes to spark fun and laughter. 'We'd love to say that we brought something totally unexpected and genuinely fun to the Father's Day conversation,' Taylor said. 'Our goal was to give fans a reason to celebrate in a way only we can deliver-and to get people who might not know about Hard MTN Dew laughing.'
Yahoo
09-05-2025
- Business
- Yahoo
Marlborough brewery wins gold at World Beer Cup. What to know about its winning brew
Marlborough's Lost Shoe Brewing and Roasting Company is a gold medalist in the 'Beer Olympics.' On May 1, Lost Shoe's Size 6 beer won gold in the Belgian-style Dubbel category at the World Beer Cup in Indianapolis. 'I was watching the ceremony live (online) and when they announced the gold, I screamed,' said Lost Shoe co-founder JP Gallagher. The World Beer Cup is an annual international beer competition sponsored by the Brewers Association, the United States' trade organization for the craft beer industry. Each year, more than 200 judges sample beers from throughout the world and award medals in several dozen categories. In all, more than 1,750 breweries entered 8,375 beers into the competition. Gallagher said the competition is 'often referred to as the Olympics of beer competitions' and called it the 'biggest and best' of all such competitions. It was Lost Shoe's first medal at the World Beer Cup. 'We need to expand our reach': Marlborough brewer to lead Mass. craft beer advocacy group Size 6 was one of only two Massachusetts beers to medal at the competition. Boston Beer Company, maker of Sam Adams brews, won a bronze with its Summer Wheat in the 'Fruit Wheat Beer' category. Gallagher described Size 6 as a traditional Belgian dubbel ale; amber to reddish brown, a strong malt-profile, with notes of caramel and raisin and traditional Belgian yeast notes. A Belgian dubbel beer generally contains from 6.5% to 7% alcohol and is typically dark-amber to brown in color. Gallagher said the brewery entered four beers into the competition, and that having Size 6 win was special. 'Belgian beer kind of led me toward craft beer,' he said. 'I've always loved Trappist styles and I've always been proud of the Trappist beers I've been making.' Size 6 is currently on tap and available in cans to go at Lost Shoe. Both versions will be available at Lost Shoe's sixth anniversary party on May 10, Gallagher said. Norman Miller can be reached at 508-626-3823 or nmiller@ For up-to-date news, follow Norman Miller on X @Norman_MillerMW or on Facebook at This article originally appeared on MetroWest Daily News: Lost Shoe Brewing in Marlborough wins gold medal at World Beer Cup
Miami Herald
29-04-2025
- Business
- Miami Herald
Boston Beer Company bets big on boozy lemonade
Wine and beer haven't quite gone bust, but sales have declined in the last couple of years. Other adult-beverage categories have taken a sip out of some of the sales, but Americans are also drinking less, and there has been a shift to mocktails and non-alcoholic beer, which account for part of the drop. Uncarbonated canned cocktails, part of the ready-to-drink (RTD) category, are one bright spot in the adult-beverage category. Don't miss the move: Subscribe to TheStreet's free daily newsletter According to data company Circana, vodka-infused teas and lemonade grew 332% in 2024, which may be why brands like Anheuser-Busch and Coca-Cola's Red Tree Beverages have jumped in with both feet. Anheuser-Busch sells Cutwater Spirits, Nutryl, and Phorm Energy, while Red Tree Beverages has Jack Daniel's Coca-Cola, Simply Spiked Lemonade, and Topo-Chico Margarita Hard Seltzer. Related: Costco's craft brewery collab is the best deal around Now Boston Beer Company (SAM) is expanding its offerings, too. Boston Beer Company, parent company to Sam Adams Lager, is no stranger to this category, since the company also owns Truly and Twisted Tea. These malt-liquor beverages have been top sellers for years. Image Source: Getty Images Though alcohol sales in general are down in the U.S. - around 1% in 2024 compared to 2023, according to the Distilled Spirits Council of the United States - some categories are growing, including RTD. More Food News: McDonald's, Starbucks targeted by rival fast-food chain's takeoverPopular retailer unveils affordable line with unexpected brandOreo celebrates 113th birthday bringing back fan favorite The global RTD market was estimated to be around $3.2 billion in 2024, and is expected to experience a compound annual growth rate (CAGR) of around 15% from 2025 to 2030, according to market-research company Grandview Research. The company's 2024 "Ready-to-Drink Cocktails Market Size Share & Trends Analysis" offered an in-depth look at the category. Related: Coca-Cola makes controversial move to win customers Sales of those two RTD brands have reportedly softened, but the brewer launched its vodka-infused Sun Cruiser Iced Tea last year and has been pleased enough with sales that it decided to expand the line. The ready-to-drink Sun Cruiser Iced Tea & Vodka just earned the title of "Best Alcoholic Beverage" at the Bar & Restaurant Expo in Las Vegas, and now Boston Beer Company is expanding the line. "In just the first year, Sun Cruiser has been able drive impressive growth and become a go-to choice for drinkers looking for a high-quality, spirits-based option that pairs best with fun under the sun," said Senior Brand Director at Sun Cruiser Erica Taylor. The additional flavors are Lemonade, Pink Lemonade, Strawberry Lemonade, and Lemonade & Iced Tea. The Sun Cruisers line will be available in 45 states. The drinks have a 4.5% ABV, 1 gram of sugar and 100 calories. At Total Wine, the 8-pack is currently $17.99. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Yahoo
18-04-2025
- Business
- Yahoo
Boston Beer Company (NYSE:SAM) Has Some Way To Go To Become A Multi-Bagger
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for? Firstly, we'll want to see a proven return on capital employed (ROCE) that is increasing, and secondly, an expanding base of capital employed. If you see this, it typically means it's a company with a great business model and plenty of profitable reinvestment opportunities. However, after investigating Boston Beer Company (NYSE:SAM), we don't think it's current trends fit the mold of a multi-bagger. AI is about to change healthcare. These 20 stocks are working on everything from early diagnostics to drug discovery. The best part - they are all under $10bn in marketcap - there is still time to get in early. For those that aren't sure what ROCE is, it measures the amount of pre-tax profits a company can generate from the capital employed in its business. The formula for this calculation on Boston Beer Company is: Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities) 0.15 = US$152m ÷ (US$1.3b - US$232m) (Based on the trailing twelve months to December 2024). So, Boston Beer Company has an ROCE of 15%. In absolute terms, that's a pretty normal return, and it's somewhat close to the Beverage industry average of 16%. Check out our latest analysis for Boston Beer Company Above you can see how the current ROCE for Boston Beer Company compares to its prior returns on capital, but there's only so much you can tell from the past. If you'd like, you can check out the forecasts from the analysts covering Boston Beer Company for free. Over the past five years, Boston Beer Company's ROCE and capital employed have both remained mostly flat. Businesses with these traits tend to be mature and steady operations because they're past the growth phase. So unless we see a substantial change at Boston Beer Company in terms of ROCE and additional investments being made, we wouldn't hold our breath on it being a multi-bagger. In a nutshell, Boston Beer Company has been trudging along with the same returns from the same amount of capital over the last five years. Since the stock has declined 45% over the last five years, investors may not be too optimistic on this trend improving either. Therefore based on the analysis done in this article, we don't think Boston Beer Company has the makings of a multi-bagger. One more thing, we've spotted 2 warning signs facing Boston Beer Company that you might find interesting. For those who like to invest in solid companies, check out this free list of companies with solid balance sheets and high returns on equity. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Sign in to access your portfolio
