Latest news with #BostonChicken
Time of India
19-05-2025
- Business
- Time of India
Fried chicken brands are not competition for us: Krupa Patel, Hospitality News, ET HospitalityWorld
Advt Advt By , ETHospitalityWorld Join the community of 2M+ industry professionals Subscribe to our newsletter to get latest insights & analysis. Download ETHospitalityWorld App Get Realtime updates Save your favourite articles Scan to download App It took two years of hard work and shuttling between the US and India for Krupa Patel , a financial expert, before she launched first entrepreneurial venture, Boston Chicken , a US-based quick casual restaurant brand in India. Patel launched two outlets in quick succession, in Connaught Place, New Delhi and second at Inorbit Mall in Vadodara, the journey so far has been difficult, talking to ETHospitalityWorld from her home in the US, Patel said that she found it 'funny' thinking of taste and marinations etc as well as sitting and juggling with accounts and numbers day in and day about the brand and its differentiating factors from other chicken-based food brands, Patel said the primary difference was that while all other chicken brands were 'fried chicken' brands, Boston Chicken wasn't.'Our competition is not other chicken brands and places. There are 15 other chicken brands and places in the US alone. They are all fried chicken brands and compete among themselves. We are a rotisserie chicken brand, and we offer the whole chicken,' she said adding that at Boston Chicken, they didn't use anything 'frozen or fried'Another differentiation was the format—while most chicken brands were QSR formats, Boston Chicken was a quick-casual format, she Chicken operated with a full-fledged kitchen, professional chefs and also service staff.'Our food is prepared in-house and made to order. There is no concept of a base kitchen here,' Patel said, adding that the size of a Boston Chicken outlet ranged between 1200 square feet to 2,000 square the heart of Boston Chicken's offering was its rotisserie chicken, slow roasted and marinated in a variety of blends. From the classic Boston Original Rotisserie Chicken, to Jamaican Jerk Chicken and Royal Tandoori Chicken, she a freedom, flexibility and localisation perspective, Patel said that the brand offered enough and more freedom and flexibility for localisation, especially when it came to marinations, which was a unique aspect of Boston Chicken product said that they worked closely with local communities and chefs to understand local ingredients and flavours in order to integrate them into the Boston Chicken marination and make the product relevant to the local a master franchisee for India, Patel said she would look for a slow and steady expansion of the brand by herself rather than going for a sub-franchise route for faster and quicker expansion.'We are not a QSR brand. So multiplication will be slow compared to other chicken brands,' she said. Chicken being the hero of the offering, she said that selection of the right vendor was very critical and involved a great amount of she did have plans to add three to four more outlets this year, Patel said, adding that the cities on her radar were Hyderabad , Ahmedabad and Surat.
News18
07-05-2025
- Entertainment
- News18
Savor the Season: New Menu Launches That Redefine Comfort and Creativity
From modern comfort food to elevated tasting menus, these new launches capture the vibrant spirit of the city's ever-evolving culinary landscape. This season, Delhi-NCR's dining scene comes alive with thoughtfully curated menus that celebrate comfort, creativity, and culinary craftsmanship. Whether it's a nostalgic nod to traditional flavors, a fresh take on global classics, or a deep dive into regional inspirations, these new launches promise something for every kind of diner. With seasonal ingredients, innovative pairings, and immersive tasting experiences, these menus go beyond the ordinary to tell stories through food. Perfect for family outings, gourmet explorations, or laid-back indulgence, these new offerings reflect the evolving palate of the city and its love for flavorful, well-executed meals. Making its India debut in Delhi and Vadodara, Boston Chicken reinvents its iconic rotisserie-style comfort food with a fresh, global menu. Known for its slow-roasted chicken seasoned with a secret blend of herbs and spices, the brand now offers an exciting selection including: Boston Original Roast advetisement Blazin' Lemon Pepper Chicken Hawaiian BBQ Chicken Sandwich Cafreal, Rotisserie Nuggets, Baja Bowl, Spicy Onion Rings, and more Expect generous portions, homestyle flavors, and a warm, casual vibe perfect for families and foodies alike. Delhi Outlet Ground Floor, Malhotra Building, F-30, Connaught Place 11:30 AM – 11:30 PM | 92668 68750 Cost for Two: ₹1600+ taxes Vadodara Outlet Shop No. 1, 2nd Floor, Inorbit Mall, Alembic Rd, Gorwa 11:00 AM – 11:00 PM | 92668 68751 Cost for Two: ₹600+ taxes Central Delhi by House of Minar: A Culinary Tribute to Indian Heritage Central Delhi introduces a limited-time spring tasting menu, blending nostalgic Indian flavors with global finesse. Highlights include: Tapioca Beetroot Tartlet, Smoked Tomato & Tulsi Shorba Asparagus & Green Pea Shikampuri Kebab, Kashmiri Morel & Lamb Galout Awadhi Mutton Korma with Saffron Sheermal, Asparagus & Edamame Kofta Curry Rose & Pistachio Phirni, Gur & Dark Chocolate Tart with Kalakand Crumble Perfect for those seeking refinement with cultural depth. Location: M3M IFC, Sector 66, Gurugram Timings: 12 PM – 12 AM Cost for Two: ₹1800+ taxes Harajuku Tokyo Café: India's Most Extensive Japanese Comfort Food Menu Launching on 7th May, Harajuku Tokyo Café introduces its biggest menu yet—spanning 14 categories from flame-grilled yakitori and fluffy sandos to nigiri, gyoza, ramen, and signature sushi rolls. A must-visit for Japanese cuisine lovers. New Delhi (Select Citywalk) Location: F40/41, First Floor (Above Zara), Saket Timings: 10 AM – 11 PM | ☎️ 97171 06941 Cost for Two: ₹1000 (approx.) Gurugram (Ambience Mall) Location: Shop T-320, 3rd Floor (Opp. PVR Cinemas) Timings: 10 AM – 11 PM | ☎️ 98185 36115 Cost for Two: ₹1000 (approx.) Gurugram (M3M IFC Tower) Location: Ground Floor, Sector 66 Timings: 10 AM – Midnight | ☎️ 98916 11858 Cost for Two: ₹2000+ taxes The News18 Lifestyle section brings you the latest on health, fashion, travel, food, and culture — with wellness tips, celebrity style, travel inspiration, and recipes. Also Download the News18 App to stay updated! First Published: May 07, 2025, 08:07 IST
