Latest news with #Bouf
Daily Mail
2 days ago
- Entertainment
- Daily Mail
Fans roast Indy Clinton for 'cringeworthy' display at Sydney meet-and-greet event
Indy Clinton has faced some not-so-subtle roasting following a meet-and-greet event in Sydney. The influencer, 27, who is the face of haircare label Bouf, was in the Castle Towers shopping centre in Castle Hill on Saturday to spruik the brand. However fans were quick to slam Indy after she shared a clip of the event to TikTok. The clip showed Indy dancing with abandon on a Bouf-themed stage to what appeared to be a smattering of Saturday shoppers. The mum-of-three looked very much in her element as she gleefully sashayed her way around the stage. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new showbiz newsletter to stay in the loop. 'Dream come true, a dance performance to a crowd (who aren't my kids),' Indy captioned the clip. However, it wasn't a dream come true for many on the AussieTikTokSnark Reddit page with fans labelling the event as 'cringeworthy'. 'I'm having a good chuckle at the deliberate cropping of the line in her videos, don't think many showed up,' one user wrote. 'Also the dancing on the stage was so cringeworthy, kind of like what a teenager might do as a joke.' Another agreed, adding that they felt embarrassed for the influencer. 'Just saw her TikTok and nearly passed away from second-hand embarrassment,' they quipped. 'Barely anyone showed up lmfao, and the people that are watching look like they're just having a look because they were walking past while doing their shopping and stopped to see what was going on.' Yet another, who claimed to be at the event chimed in with: 'I walked past as I was shopping and it was dead.' It wasn't all negative however, with many fans praising Indy's display over on TikTok. 'We need Indy on a runway ASAP,' one swooned while another, who attended, added: 'You're an icon. Loved meeting you today. 'Such a huge moment,' a third said. 'Performing in front of a crowd must feel incredible.' It comes after Indy was called out for promoting the hair care brand while wearing wigs and hair extensions. She shared a video to Instagram giving fans a sneak peek inside her new campaign for Bouf Haircare. The clip featured Indy posing in a jumpsuit while wearing long hair extensions as well as in a short mini dress with a long blonde wig attached to her locks. Many flocked to the comments to slam Indy for promoting a hair growth product while wearing fake hair extensions. 'Don't get me wrong, this is cool, but also I'm not drawn to buying haircare when the model has fake hair/extensions. It's just hard to see how a product can be effective when we aren't shown real hair,' one person wrote. 'How do we know her fine hair wasn't caused by postpartum hair loss and the hair gain isn't just what happens when hormones settle after a baby and hair begins to grow back?' another asked. A third jumped in with: 'I mean this is fun but the choice of wigs and clip ins is not giving hair growth brand. There are so many hair growth serums out there lol. 'Didn't Indy used to plug Bondi Boost all the time?' Despite the backlash, others rushed to Indy's defence and praised her exciting new campaign. Bouf Haircare co-founder Rachael Wilde has posted a video to TikTok explaining why they decided to incorporate wigs in their campaign photo shoot. 'Indy documented an entire four months of using the product,' she began. 'The overall art direction, that we wanted to go with was to create this moment of juxtaposition. The woman in her chaotic everyday world and life at home feeling like an absolute superstar with this bold volume of her hair. 'An example is someone sitting on a pile of washing but we wanted to make it glam so we are showing a woman in her bold confident self with all this stuff going on in her life. 'We went with really big with the hair just to go overboard with expressing the polar opposites with these two things.'
Buzz Feed
28-05-2025
- Entertainment
- Buzz Feed
19 Beauty Products That Said "Trust Me" And Low-Key Changed My Life
This Bouf Hair-Growth Tonic that's giving flat winter hair a serious glow-up. If your hair's feeling limp, lifeless, or just plain meh this winter, Bouf's Hair-Growth Tonic might be the fix you've been waiting for. The brand is the brainchild of tbh skincare's Rachael Wilde and it's already earned the ultimate tick of approval from TikTok queen Indy Clinton — who says it's completely transformed her hair. The secret? Patented FGF5-blocking tech that helps reduce hair fall, boost regrowth, and revive your strands from root to tip. Cold weather? Stress? Postpartum hair loss? Bouf's got your it from Bouf for $34.95. This potent 20% acid blend serum that will help your skin rest and restore from seasonal changes while you sleep. Did you know that at night, your skin switches into 'recovery mode' and is a lot more receptive to the skincare products you apply? This 20% acid blend (10% AHAs and 10% PHAs) is Ole Henriksen's most potent formula in the collection to date and works hard to overhaul uneven skin texture, revealing a significantly smoother, renewed and brighter complexion. The Dewtopia 20% Acid Night Treatment also helps to replenish and soothe your skin thanks to the addition of aloe juice, birch sap and cotton review: "My skin has been absolutely manic the last six weeks — hormonal breakouts, forehead congestion, cysts on my cheeks. It's been...a lot. But I've now been using this serum nightly for about 10 days and it is a GAME CHANGER. My skin is hydrated, more supple and acne pigmentation is at last starting to fade. This is worth every penny and is going to be a staple in my nighttime routine from now on."—Julia WillingBuy it from Sephora Australia for $90. This Aussie-made Bizy Spray hand sanitiser that'll moisturise your skin while protecting you against germs. Bizy Spray is a brand new Aussie company that happens to make the most gorgeous hand sanitiser I've ever seen. The refillable (!) Pocket Spray is vegan, cruelty-free and formulated with aloe vera to keep your hands soft while you're staying on top of your personal sanitisation. It's female-founded, made locally in Melbourne and 5% of the company's profits are donated to the National Breast Cancer Foundation Australia — so when you get your hands on one of these, you'll be hydrating your skin, protecting yourself and supporting game-changing breast cancer research. The pocket sprays come in grape, pineapple and strawberry — so your hands will smell absolutely delicious too. Buy it from Bizy Spray for $9. This bestselling complexion-balancing toner to minimise the appearance of pores and freshen the skin without dehydrating. Formulated with a blend of potent active botanicals — including green tea, eucalyptus, algae and Irish moss extracts — this toner will remove excess oil and refine pores without drying, unlike many other toner review: "I used to have a real love/hate relationship with toners, but when I stumbled upon this gem, a moved fully into the 'love' camp. It does exactly what it claims to do: control oil. Even around my time of the month (which is when it tends to be at its worst), my skin stays pretty balanced. Other pluses? It doesn't have that alcohol-y smell like a lot of toners do and feels a little more moisturising. My skin also doesn't have that uncomfortable tight feeling after I use it either, which is great." —Alice Prendergast Buy it from Sephora Australia for $45. This Go-To cloth face mask to breathe life into your poor, tired skin in just 10 minutes — which makes it ideal for those of us who are too lazy for clay masks. Promising Review: "Go-To is one of my favourite-ever Aussie beauty brands. One product that is definitely a must for winter is the Transformazing face mask. Deeply hydrating, packed with antioxidants and vitamin C (as well of lots of other great stuff), this product makes my face feel soft, bright and rehydrated." —Natalia KrslovicBuy it from Go-To Skincare for $11. This multi-tasking hair oil that will smooth frizz, seal split ends and leave a healthy, shiny gloss to your dehydrated hair. This nutrient-packed, quick-absorbing hair oil is a one-stop, does-it-all product that promises to tame frizz, add gloss, and protect from heat damage and colour fading. Infused with a blend of African galanga, ama and Asian borage oils, the masses love that a little goes a long way review: "Unsurprisingly, hydration has been a challenge since chopping off, like, half my hair and getting it back to its natural colour (I had been bleaching it blonde for a few years). Luckily, I found this stuff. It's lighter than any hair serum I've ever used and smells like a floral dream. Plus, it only takes a few pumps to get top-notch results, so a bottle will last you a while. If you have fine hair like me, I suggest applying less than you think you'd need or things can get greasy real quick." —Alice PrendergastBuy it from Sephora Australia for $55. This seriously impressive Confidence In A Cream Supercharged Hydrating Moisturiser by It Cosmetics, which will help you achieve long-lasting hydration — a dream when you're used to waking up with your skin feeling like the Sahara. This firming moisturiser is a game-changer during the winter months — and it's suitable for all skin types, including dry, sensitive or aging skin. The formula is designed to strengthen your skin's moisture barrier — providing up to 48 hours of deep hydration. Formulated with niacinamide, squalane and a peptide-lipid complex, it instantly gives your skin a soft, supple feel and promotes a healthy appearance. It'll replenish your skin and lock-in moisture, keeping it nourished through the cooler it from Sephora Australia for $92. This Glycolipid Cream Cleanser by The Ordinary, which is a godsend for those with dry and sensitive skin. This cleanser from The Ordinary makes taking off my makeup so easy — which is perfect after a long day (because even though skincare is important, I am just longing to have a cup of tea and get all cosy in bed). It manages to get off a full face of make up (foundation, eyeliner, mascara, the works!) while still being gentle and leaving my face feeling moistured and fresh. Bonus points: It has no fragrance, which makes it perfect for sensitive it from The Ordinary for $19.70. This Hyaluronic Acid 2% + B5 by The Ordinary, which promises to dive deep and tackle the kind of dryness that makes it impossible to wear makeup. This serum by The Ordinary is a game-changer for your skin — especially during those chilly months. The water-based formula combines different types of hyaluronic acid molecules and a next-gen HA crosspolymer to deeply hydrate your skin at multiple layers. It's amazing for combatting dryness that often comes with winter weather. With its powerful hydration properties and the added boost of pro-vitamin B5, your skin will stay nourished, smooth and protected from the harsh it from The Ordinary for $14.30. This Mario Badescu lip wax that's the answer to all the prayers that have ever passed your chapped lips. This one is enriched with jojoba oil, vitamin E and beeswax, which means your lips are going to have a healthier diet than you (probably).Promising Review: 'I've tried so many different lip balms that seem to dry up my lips instead of actually making them softer. This stuff was the answer to ALL MY PRAYERS. It's smooth as velvet going on and tastes and smells like literal buttercream. There's also an unscented one if you prefer, but I'll probably judge you.' —Hameda NafizBuy it from Mecca for $10. This Sleepy lotion by Lush that will make you feel relaxed and ready for your eight hours. This body lotion contains lavender to calm your mind, oatmeal to soothe your skin and jojoba oil to moisturise the heck out of your skin. It also smells absolutely Review: "I kid you not, this lotion has changed the quality of my sleep. It's this heavenly mix of oatmeal, lavender oil, organic cocoa butter and a bunch of other natural goodness, plus it smells divine. My colleague swore up and down I would never sleep better than getting out of the shower, lathering this on, then jumping under my covers – and he was not wrong." —Mariela SummerhaysBuy for it from Lush for $20. This cleansing bar by Carbon Theory that will have your skin squeaky clean and ready to absorb all your various serums and moisturisers. I've been using this cleansing bar for about a month now and I think it's the product that has single-handedly saved my skin from stress acne. This bar contains charcoal to draw out bacteria and excess oil, shea butter to keep everything moisturised and tea tree oil to fight inflammation and target breakouts. Carbon Theory products are also all vegan and cruelty free! Buy it from Amazon Australia for $10.93. This dry shampoo for when washing your hair for a virtual meeting sounds like the worst idea in the world. This dry shampoo will remove excess oil and grease from your roots without drying your hair out. It contains coconut oil and monoi oil to moisturise and rejuvenate your hair while keeping it from looking like an oil it from Priceline for $6. This retinol and rainbow algae repair serum that helps to reduce the appearance of post-breakout marks and target hyperpigmentation. Featuring gentle, slow-release retinol and nutrient-rich rainbow algae to rid your skin of post-acne scarring, this powerful serum also contains squalane to pumpp and soften skin after review: "I was skeptical at first, because most retinol breaks me out as well as leave a stinging feeling. But this one was watery and super gentle. Every alternate night when I use it, I wake up with smooth skin — which is quite rare for me since I have textured, large pores with blemishes. It helps with my blemishes and I can feel my skin is more elastic — like it bounces instead of jiggle (if that makes sense)...I will definitely repurchase this!"Buy it from Sephora Australia for $12. These Cosrx acne pimple patches that you can use during all your virtual meetings without anyone catching on to your beauty routine. These patches are super easy to use and are designed to heal breakouts overnight. They use hydrocolloid, tea tree oil and calendula oil to get the job done. They're also very thin and barely noticeable when in use, which makes them perfect to use during all your online catch ups. Read our in-depth review on these patches here! Buy a pack of 24 from Amazon Australia for $5.98. This hot air brush that makes it easy for you to give yourself volume and dry your hair without it getting frizzy as heck. The brush uses hot air and ionic technology to get rid of frizz and leave your hair looking and feeling as smooth as it from Amazon Australia for $42.99. This Aztec Secret Healing Clay that I encourage you to try if you have problematic skin. This mask draws out all the gross gunk that's been caught in your skin. Just mix a bit of the powder with some apple cider vinegar and you'll be all can read all about how magical this stuff is it from Amazon Australia for $25.99. This Thayers Witch Hazel that will soothe and tone your skin on a truly magical level. This witch hazel is made from rose petal, aloe vera, vitamin E and witch hazel extract. You can also use it to remove makeup and it'll make your skin look clean and fresh Review: "I have combination skin that's prone to redness (especially around my cheeks and nose, with the latter being really annoying), plus the occasional pimple. After two weeks of regularly using this toner in my evening routine, I barely need concealer to cover the Crayola redness under my nostrils. PLUS! It's super effective as spot treatment. This stuff attacks your pimples with the same vendetta that Buffy used to destroy vampires: It works that well."—AnaMaria GlavanRead the full review for this product by AnaMaria here! Buy it from Amazon Australia for $9.99. And finally, this Sand & Sky Australian pink clay kit that will rid your skin of dirt, pollution and makeup that may have built up. This kit includes the exfoliator, which will gently scrub away your dead skin cells and leave your skin fresh and clean. Plus, the pore-refining face mask will tighten your pores and leave your skin silky it from Amazon Australia for $83.
Refinery29
26-05-2025
- Health
- Refinery29
Everything To Know About Bouf Haircare, Sister Brand Of Tbh Skincare
Here at Refinery29 Australia, we've been long-time fans of tbh Skincare since it first made a splash with unique acne-busting patented technology. Rachael Wilde, the entrepreneur behind the successful Australian brand, turned tbh Skincare into a multi-million dollar business after launching in 2020, and, in 2023, Wilde merged Boost Lab into a banner company, York St Brands, of which she is cofounder and CMO. Now, Wilde is launching another business under York St Brands — a haircare range called Bouf. The products are formulated with patented FGF5, a hair technology that came across Wilde's desk in 2024, but was initially intended to be part of York St Brands' existing portfolio. Wilde, however, believed that the technology, which claims to strengthen and visibly thicken hair while supporting its growth, deserved a completely new brand and product line. For the last 15 months, Wilde has been using Bouf products on her own thinning hair, and the results have been nothing short of mind-blowing. "One thing my hairdresser said to me [after using Bouf] was that your hair is actually growing full to the ends, which means it hasn't just grown long and wispy, it's grown healthily all the way down to the bottom," Wilde explains in an Instagram Reel. Early 90-day testing of the products on the Bouf website also shows some incredible results. View this post on Instagram A post shared by Rachael Wilde (@rachhwilde) How does Bouf work? FGF5 is a protein that tells your hair when it's time to stop growing and fall out. The protein is a crucial regulator of hair growth in humans, and it is said that a mutation in the gene can result in increased hair length. Bouf works by blocking FGF5, thus acting as a snooze button for hair fallout. So, not only will your hair grow longer, it will also grow thicker and stronger. The scientists behind Bouf's technology ran two clinical trials, according to Wilde, with the results showing hair that grew 20 per cent faster, had a 44 per cent increase in hair follicle growth, as well as an 82 per cent hair loss reduction. It is understood that around 49 per cent of women will be affected by hair loss in their life, and the reasons can vary from shedding due to stress, to conditions like postpartum hair loss. The Bouf range includes a hair-growth tonic, shampoo, conditioner, leave-in mask and hair growth supplements, with prices ranging between $29.95 to $39.95. Bouf products will be available to shop online and in-store at Priceline and Atomica on May 27, 2025.
