Latest news with #BradDesy
Fibre2Fashion
15-05-2025
- Business
- Fibre2Fashion
US' Urban Outfitters unveils 'On Rotation' retail concept with Nike
Urban Outfitters introduces On Rotation, a new retail experience created to fuel discovery, inspiration, and authentic connection through a curated mix of today's most exciting brands, all brought to life with Urban's signature creativity. Launching Wednesday, May 14th, with its first partner, Nike, On Rotation will debut in stores featuring dynamic lounge-style installations in five key cities: New York, Washington D.C., Scottsdale, San Diego, and Manhattan Beach, CA. This new concept builds on Urban's strategy to meet the evolving needs of Gen Z and deliver community-driven, memorable retail experiences. Cyntia Leo, Head of Brand Marketing and Communications at Urban Outfitters , explains the brand's approach to connecting with its audience: "Urban Outfitters has always been a destination for discovery, especially for Gen Z, who are expressive, engaged, and intentional in how they shop and show up. Connecting with this customer requires more than just great product; it demands cultural fluency and inspiring retail moments. That's what On Rotation is all about — transforming product categories into immersive narratives. Nike is the ideal first partner to bring this vision to life. Their cultural credibility is unmatched, and their legacy of innovation continues to set the pace." Urban Outfitters will launch On Rotation with a cross-divisional assortment of Nike apparel and footwear, styled specifically for the UO consumer. Building on the launch, Urban Outfitters will expand its Nike product assortment across both digital and retail experiences, with over 150 choices. Additionally, to spark buzz and foster community, UO will tap into LA's vibrant running culture by releasing a limited capsule to celebrate the Nike After Dark Tour: Los Angeles 13.1, a race bringing together sport and self-expression this June. The collection – with an exclusive color way of the Nike Vomero 18, a maximum cushioned running shoe – will be available across all LA store locations, including the On Rotation destination. Leading up to the race, UO partnered with more than 20 influencers and college-aged community members on a four-month training journey to generate excitement and highlight Nike's presence at UO. Urban Outfitters has launched On Rotation, a new retail concept designed to inspire and connect with Gen Z through curated brand experiences, starting with Nike. Featuring lounge-style installations in five US cities, the initiative includes exclusive Nike products and a special LA capsule collection linked to the Nike After Dark Tour: Los Angeles 13.1 event this June. Brad Desy, Head of Stores and Branch Management at Urban Outfitters , describes On Rotation as a dynamic step forward in experiential store concepts: "On Rotation brings a bold new layer of connection and discovery to our stores. The "rotating" concept serves as a living discovery engine, offering a platform to bring our brands to life- in real time." Future activations will spotlight new partners across fashion, lifestyle, and design, ensuring On Rotation remains a fresh platform shaped by the brands Gen Z knows and loves. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
Yahoo
14-05-2025
- Entertainment
- Yahoo
Urban Outfitters and Nike Team Up to Court Gen Z With New Retail Experience
Urban Outfitters and Nike are teaming up to court Gen Z. As part of a new in-store installation, the retailer will highlight an expanded assortment of Nike footwear and apparel in a lounge-like setting across five key cities throughout the country. All told, Urban Outfitters said it will offer its customers over 150 product choices from the Swoosh across both digital and in-store experiences. More from WWD Nike's Newly Remastered Air Max 95 OG Big Bubble Sneaker Goes Bright Mandarin for Summer Nike Is Getting Into the Ballet Sneaker Trend With Its Beloved Tabi Sandal Nike's Iconic Dunk Sneaker Is Getting a New Gore-Tex Upgrade The activation is part of Urban Outfitters' new 'On Rotation' experience, which the company said is aimed at 'meeting the evolving needs of Gen Z and deliver community-driven, memorable retail experiences.' 'Urban Outfitters has always been a destination for discovery, especially for Gen Z, who are expressive, engaged, and intentional in how they shop and show up,' Cyntia Leo, head of brand marketing and communications at Urban Outfitters, said in a statement. 'Connecting with this customer requires more than just great product; it demands cultural fluency and inspiring retail moments. That's what On Rotation is all about — transforming product categories into immersive narratives. Nike is the ideal first partner to bring this vision to life. Their cultural credibility is unmatched, and their legacy of innovation continues to set the pace.' Starting today, the retailer's Nike 'On Rotation' experience will debut in New York, N.Y.; Washington, D.C.; Scottsdale, Ariz.; San Diego, Calif; and Manhattan Beach, Calif. To further promote the activation, Urban Outfitters has tapped in Los Angeles' vibrant running culture by releasing a limited capsule to celebrate the Nike After Dark Tour: Los Angeles 13.1, a race bringing together sport and self-expression this June. The collection, which features an exclusive colorway of the Nike Vomero 18 sneaker, will be available across all L.A. store locations, including the 'On Rotation' destination. And leading up to the race, the retailer has also partnered with more than 20 influencers and college-aged community members on a four-month training journey to generate excitement and highlight Nike's presence at Urban Outfitters. Brad Desy, head of stores and branch management at Urban Outfitters, added that this new retail concept 'brings a bold new layer of connection and discovery' to the company's stores. 'The 'rotating' concept serves as a living discovery engine, offering a platform to bring our brands to life in real time,' Desy said. Best of WWD Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos] Crocs Collaborations From Celebrities & Big Brands You Should Know Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
14-05-2025
- Business
- Yahoo
URBAN OUTFITTERS LAUNCHES IMMERSIVE RETAIL EXPERIENCE WITH NIKE
UO debuts On Rotation, a cultured-driven in-store experience—starting with Nike PHILADELPHIA, May 14, 2025 /PRNewswire/ -- Urban Outfitters introduces On Rotation, a new retail experience created to fuel discovery, inspiration, and authentic connection through a curated mix of today's most exciting brands, all brought to life with Urban's signature creativity. Launching Wednesday, May 14th, with its first partner, Nike, On Rotation will debut in stores featuring dynamic lounge-style installations in five key cities: New York, Washington D.C., Scottsdale, San Diego, and Manhattan Beach, CA. This new concept builds on Urban's strategy to meet the evolving needs of Gen Z and deliver community-driven, memorable retail experiences. Cyntia Leo, Head of Brand Marketing and Communications at Urban Outfitters, explains the brand's approach to connecting with its audience: "Urban Outfitters has always been a destination for discovery, especially for Gen Z, who are expressive, engaged, and intentional in how they shop and show up. Connecting with this customer requires more than just great product; it demands cultural fluency and inspiring retail moments. That's what On Rotation is all about — transforming product categories into immersive narratives. Nike is the ideal first partner to bring this vision to life. Their cultural credibility is unmatched, and their legacy of innovation continues to set the pace." Urban Outfitters will launch On Rotation with a cross-divisional assortment of Nike apparel and footwear, styled specifically for the UO consumer. Building on the launch, Urban Outfitters will expand its Nike product assortment across both digital and retail experiences, with over 150 choices. Additionally, to spark buzz and foster community, UO will tap into LA's vibrant running culture by releasing a limited capsule to celebrate the Nike After Dark Tour: Los Angeles 13.1, a race bringing together sport and self-expression this June. The collection – with an exclusive color way of the Nike Vomero 18, a maximum cushioned running shoe – will be available across all LA store locations, including the On Rotation destination. Leading up to the race, UO partnered with more than 20 influencers and college-aged community members on a four-month training journey to generate excitement and highlight Nike's presence at UO. Brad Desy, Head of Stores and Branch Management at Urban Outfitters, describes On Rotation as a dynamic step forward in experiential store concepts: "On Rotation brings a bold new layer of connection and discovery to our stores. The "rotating" concept serves as a living discovery engine, offering a platform to bring our brands to life- in real time." Future activations will spotlight new partners across fashion, lifestyle, and design, ensuring On Rotation remains a fresh platform shaped by the brands Gen Z knows and loves. To download high-res imagery, click shop Nike at Urban Outfitters, click here. About Urban OutfittersUrban Outfitters is a global lifestyle brand dedicated to fueling the next generation's individuality through a unique blend of product, creativity, music, and youth culture. Founded in 1970 in a small space across from the University of Pennsylvania, Urban Outfitters now operates over 200 stores across the United States, Canada, and Europe, alongside a dynamic digital presence. Empowering bold self-expression, Urban Outfitters leads with its distinctive designs and curated selection of women's, men's, accessories, and home products, and best-in-class brand partnerships. For more information, visit Urban Outfitters at View original content to download multimedia: SOURCE Urban Outfitters Sign in to access your portfolio
