26-05-2025
- Business
- Fashion Value Chain
Jeanologia Showcases Sustainable Denim Innovation at Kingpins China
Jeanologia, the Spanish tech leader in eco-friendly textile finishing, showcased its latest innovations at Kingpins China, Asia's premier denim trade event, on May 22–23 in Hangzhou. The company introduced a disruptive approach combining laser and G2 Indra ozone technologies, setting a new benchmark in sustainable, expressive denim design.
This breakthrough method eliminates harmful chemicals, water usage, and pumice stones while enabling hyper-realistic 3D effects and textures, offering brands a clean, efficient, and agile production process.
Jeanologia's 'Denim Métiers' exhibition, created in partnership with Kingpins, bridged the worlds of denim and haute couture, using laser as a creative tool for craftsmanship. Each garment in the capsule collection was a laser-sculpted piece of art, elevating denim into a refined medium of contemporary expression.
Jessica Lau, Brainbox Product Development in Asia, emphasized: 'There are no more creative limits. Any aesthetic can now be achieved sustainably.'
Jeanologia also participated in the 'Denim in the Digital Age' panel, highlighting its eDesigner platform, which enables digital prototyping and reduces physical sampling by up to 80%, accelerating product development from concept to market.
The show concluded with a catwalk presentation of Denim Métiers, revealing Jeanologia's most artistic application of laser-enhanced denim.
With over 20% of China's jeans already using its technology, Jeanologia reaffirms its leadership in the region and its commitment to a more responsible, digitalized, and automated textile future.
