3 days ago
- Business
- South Wales Argus
Brains Brewery calls on Meta to restore Facebook page
Brains Brewery, which is renowned for its beers, lost access to its Facebook page in January after a hacking incident led to all administrators being removed.
The account in question has been active for over 15 years and has over 34,000 followers.
A spokesperson for the company said: "Our Facebook page is one of our most important tools for staying connected with customers, marketing new products, and sharing our story.
"Being locked out for this long is genuinely damaging."
Despite numerous attempts to contact Meta and regain access, the page remains inaccessible.
They explained: "Each time, the case is closed without resolution.
"It's incredibly frustrating and genuinely damaging to our brand and business."
The company says it has submitted multiple forms of ID to prove its legitimacy and even pays for Meta's premium business verification service.
The spokesperson said: "I've spoken to call centre agents on 18 separate occasions and submitted all necessary proof of identity, both for Brains as a business and myself as Head of Brains.
"We've sat for hours on chats, waiting in queues, chasing email threads that go nowhere."
Further explaining, they added: "I've even tried reaching Meta's PR team, but nothing.
"Technically, they haven't taken any action at all."
The issue is particularly urgent now as Brains prepares for a major brand refresh, a relaunch that the brewery sees as vital to its growth after recent challenges.
The spokesperson explained: "This rebrand is a comeback moment.
"We've had huge support from our followers and community.
"Losing access to our largest communications channel at a time like this is devastating."
While Brains has retained control of its Instagram account, it only reaches around 4,000 followers, a fraction of the Facebook page's audience.
Despite selling their pub estate in 2020, the company remains committed to producing its beloved beers and engaging the fans who have stood by them.
The brewery is now publicly urging Meta to act, saying: "We didn't want to go public, but we've run out of options.
"We're not asking for anything unreasonable.
"We're simply asking Meta to help a legitimate, historic business regain access to its own account, one we've invested in and built for over 15 years."
Brains Brewery is encouraging customers and supporters to help amplify its message in hopes that Meta will finally take notice and restore access.
They said: "We're a proud Welsh institution with over 140 years of heritage, we never expected to be ignored like this."
The brewery's Facebook page, @BrainsBrewery, remains publicly visible but is inactive.
Brains continues to engage with customers via other social media platforms but says being locked out of their Facebook account is a major setback at a critical time.
Despite attempts, Meta has yet to respond with regards to the matter.
