Latest news with #BrandAfrica100
Zawya
27-05-2025
- Business
- Zawya
DStv Inducted into Brand Africa Hall of Fame and Named #1 Most Admired African Media Brand 2025
DStv, Africa's leading entertainment platform, has been officially recognised as the #1 Most Admired African Media Brand in the Brand Africa 100 | Africa's Best Brands 2025 rankings. This recognition also sees DStv inducted into the prestigious Brand Africa Hall of Fame, a distinction reserved for iconic African brands that have significantly shaped the continent's global image and competitiveness over the years. The announcement was made at a high-profile ceremony hosted at the United Nations Economic Commission for Africa (UNECA) in Addis Ababa, where leaders from across the African media and branding landscape gathered to honour the continent's most impactful brands. Launched in 1995, DStv has evolved from a digital satellite television pioneer into a content powerhouse, transforming the African viewing experience through continuous innovation, investment in local content, and a deep commitment to telling African stories. 'This honour reflects the incredible journey we've taken with our audiences across Africa. Being named Africa's most admired media brand and joining the Brand Africa Hall of Fame is not just a celebration of where we've come from—it's a reaffirmation of where we're going. Our commitment to local storytelling, cultural authenticity, and innovation remains stronger than ever. We are proud to be a brand that not only entertains but uplifts and connects Africans through stories that matter.' States Calvo Mawela, Group CEO of MultiChoice. Each year, the Brand Africa 100 survey identifies the most admired brands across the continent, based on independent research conducted in over 30 African countries, representing over 85% of Africa's population and GDP, with more than 150,000 brand mentions and 5,930 unique brands. The rankings are compiled through a rigorous process led by research partners including GeoPoll, Kantar, Integrate, and Analysis, making it the only pan-African, research-led and non-commercial brand equity study of its kind. DStv's induction into the Hall of Fame further cements its position not just as a media brand, but as a cultural force that continues to shape narratives and inspire pride across Africa. Through its investments in local productions, partnerships with African creators, and focus on quality storytelling, DStv remains at the forefront of Africa's growing creative economy. DStv was also honoured with the same top recognition in 2024, reinforcing its consistent excellence and enduring connection with audiences across Africa. Since its launch 30 years ago with just 16 channels, DStv has evolved into a dynamic content powerhouse, offering a rich mix of local productions, global entertainment, and integrated streaming options. Today, it serves millions of households across the continent, delivering hundreds of channels and platforms that reflect the diversity, creativity, and aspirations of African viewers. Distributed by APO Group on behalf of MultiChoice Group.
eNCA
25-05-2025
- Business
- eNCA
Africa's best brands unveiled
JOHANNESBURG - This week, Brand Africa, in partnership with African Business and the Economic Commission for Africa, unveiled the results of the 15th annual Brand Africa 100, ranking the best Brands on the continent. The 2025 rankings reveal a stark disconnect between rising African optimism and declining brand loyalty. According to Brand Expert, Thebe Ikalafeng, if Africa had positive brands, which create a positive image of the continent, we'd be spending less on debt.
The Star
24-05-2025
- Business
- The Star
UNECA chief urges African brands to boost global visibility
ADDIS ABABA, May 24 (Xinhua) -- Executive Secretary of the United Nations Economic Commission for Africa (UNECA) Claver Gatete has called on African countries and businesses to intensify efforts to enhance the global visibility and competitiveness of African brands. Gatete made the call on Friday during the unveiling of the "Brand Africa 100: Africa's Best Brands 2025" ranking in Addis Ababa, Ethiopia's capital, which highlighted the continent's most admired brands. With Africa's rising middle class propelling the continent's consumer market, which is projected to surpass 2.2 trillion U.S. dollars by 2030, Africa's branding story is equally diverse and dynamic across the continent, Gatete said. He cited examples of African innovation and value addition: Ghana and Cote d'Ivoire in cocoa processing, Kenya in mobile banking, Nigeria's creative industries, Rwanda's green transformation initiatives, and South Africa's industrial base. Gatete underscored the continent's demographic advantage, with more than 70 percent of its population under the age of 35, calling it "far-reaching implications" for sustainable development. Despite this potential, he acknowledged that only a handful of African brands have achieved meaningful global visibility, a challenge that must be addressed through coordinated action. To address the challenge, Gatete proposed five strategic pathways to integrate authentic African brands into the continent's broader development agenda and enhance their international competitiveness. "It is imperative that we keep in mind that what defines a brand is not merely a logo or a slogan. An authentic African brand must straddle the embodiment of Africa's stories, culture, and aspirations," he said. Jointly organized by Brand Africa, UNECA, and African Business, the Africa's Best Brands 2025 ranking was determined through a comprehensive survey conducted in 31 countries.
