19-02-2025
Rolling Stone Celebrates the Music, History, Imagery and Culture of Rock ‘N' Roll With Amplified, the Immersive Rock Experience
Rolling Stone debuts a new immersive experience on March 12 in partnership with Illuminarium in Las Vegas. Amplified, The Immersive Rock Experience celebrates the history, culture and music of the rock 'n' roll genre featuring more than 1,000 photographs, 200 videos, 1,300 Rolling Stone covers and including more than 300 iconic artists.
The immersive experience will be narrated by actor Kevin Bacon for a complete visual, historical and sonic tour that spans genres and generations, featuring powerful insights into rock's influential past and present.
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'We are proud to partner with Illuminarium and a top-tier creative team to present Amplified, a powerful story of rock 'n' roll — one that echoes our own legacy and the deep cultural impact this music has made,' said Gus Wenner, chief executive officer of Rolling Stone. 'Amplified is a uniquely immersive experience and transports you through the history of rock and roll — past and present — through sight, sound and motion.'
Among the elements included in the experience, ticket holders will bear witness to rare live performances and behind-the-scenes footage, never-before-seen moments, exclusive portrait sessions, album art and posters among other finds.
'We can think of no better partner than Rolling Stone, the authoritative voice that has chronicled the history of rock, to embark on our newest, most unique experience,' said Alan Greenberg, CEO of Illuminarium. 'Our guests will be awestruck by the sound and images from floor to ceiling. This is much more than a show — it's a time machine for music fans of all ages.'
Amplified, the Immersive Rock Experience was created by Brand New World Studios exclusively for the Las Vegas Illuminarium, which is a sensory space of 360-degree sight, sound and scale.
'Rolling Stone Presents: Amplified the Ultimate Immersive Rock Experience, a journey through rock 'n' roll and its impact on popular culture,' said executive producer Brad Siegel, founder of Brand New World Studios. 'It's full of breathtaking images and music, but we knew it needed to be more than a wild ride; it needed to be a story that explored the impact of the soundtrack of our lives because stories bring people together, help us interpret our experiences and find meaning.'
Photographers and filmmakers like Mark Seliger, Danny Clinch, Lynn Goldsmith, Anton Corbijn, Bob Gruen, Jim Marshall, Neil Preston, Janette Beckman and Pooneh Ghana will also have work featured as part of the experience.
'Music imagery is about experiences,' said Jodi Peckman, executive producer and former creative director of Rolling Stone. 'It's about the unbridled joy of concerts and our connection to our favorite artists. Every picture tells a story and 'Rolling Stone Presents: Amplified' has hundreds of stories to tell.'
Tickets are on sale at Illuminarium's official website.
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