Latest news with #Brands
Hypebeast
3 days ago
- Business
- Hypebeast
Helly Hansen Acquired by Lee and Wrangler Parent for $900 Million USD
On Monday morning,Kontoor Brands, parent to heritage denim labelsLeeandWrangler, finalized its previously announced deal to acquire performance gear brandHelly Hansen, closing at $900 million USD. 'Today marks an exciting step forward for Kontoor as we expand our portfolio of iconic consumer brands,' said CEO of Kontoor Brands Scott Baxter. 'The acquisition of Helly Hansen will increase our growth profile, drive greater category, channel and geographic diversification, and increase our penetration in the attractive outdoor and workwear markets,' he continued. 'I want to thank the entire Helly Hansen team for their partnership as we have worked toward this exciting milestone. Together, I am more confident than ever that we will create significant long-term value for our shareholders.' The move arrives as major players in the apparel sector look to get in on the growth of the outdoor and performance gear market, a development particularly relevant to Kontoor, whose bread and butter has been its small group of heritage lifestyle labels. In addition to diversifying its offerings, Kontoor's global presence may also benefit from the move, given that Helly Hansen enjoys much of its popularity in international regions like Japan, where Lee and Wrangler also share relevance. Founded in 1877, the Norwegian label was acquired from its previous owner, Canadian Tire Corporation. According to Kontoor, Helly Hansen is expected to boost the company's revenue, adjusted earnings per share, and cash flow with immediate effects in fiscal 2025. Per a report fromEcotextile News, the brand is anticipated generate upwards of $680 million USD in revenue and $80 million USD in adjusted EBITDA for the full year 2025. Stay tuned to Hypebeast for the latest fashion industry news.
Yahoo
28-05-2025
- Business
- Yahoo
a.k.a. Brands Holding Corp. Announces Participation in the TD Cowen 9th Annual Future of the Consumer Conference
SAN FRANCISCO, May 28, 2025--(BUSINESS WIRE)--a.k.a. Brands Holding Corp. (NYSE: AKA) (the "Company"), a portfolio of next generation fashion brands, today announced that the Company is scheduled to participate in a fireside chat at the TD Cowen 9th Annual Future of the Consumer Conference on Tuesday, June 3, 2025, at 8:45 am Eastern Time. Chief Executive Officer, Ciaran Long, will participate in the fireside chat. The fireside chat will be webcast live over the internet and can be accessed on the Company's Investor Relations website, An online archive will be available on that site following the fireside chat. About a.k.a. Brands a.k.a. Brands maintains a portfolio of global fashion brands, Princess Polly, Culture Kings, Petal and Pup and mnml. Through these brands we reach a broad audience of next-generation consumers who seek fashion inspiration on social media and primarily shop online. Our brands are hyper-focused on the customer and serving them newness and a seamless experience throughout the entire shopping journey. We leverage a data-driven 'test and repeat' merchandising model that allows us to introduce new and exclusive fashion weekly, so our customers are always on-trend. We leverage innovative data-driven insights to authentically connect and engage with customers across the latest marketing platforms. Further, we are committed to showing up for customers wherever they shop, whether that's online, in-stores or through wholesale channels. Leveraging our industry expertise and operational synergies, we help accelerate our brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion. View source version on Contacts Investor Contact investors@ Media Contact media@
Yahoo
13-05-2025
- Business
- Yahoo
a.k.a. Brands U.S. Net Sales Up 14.2%, Updates FY Guidance
By Karen Roman a.k.a. Brands Holding Corp. (NYSE: AKA) said first quarter net sales grew 10.1% to $128.7 million, compared to $116.8 million the year prior, with U.S. net sales increasing 14.2%. Adjusted EBITDA was $2.7 million, or 2.1% of net sales, compared to $0.9 million, or 0.7% of net sales for the same period of 2024, the company announced. a.k.a. Brands also updated its outlook for 2025 and now expects net sales between $600 million and $610 million and adjusted EBITDA of $24.0 million to $27.5 million, it said. 'This marks our fourth consecutive quarter of growth, underscoring the effectiveness of our strategic initiatives,' said Ciaran Long, a.k.a. Brands CEO. 'We continued to deepen customer engagement in the first quarter, achieving nearly 8% growth in our active customer base over the trailing twelve months.' Contact: Editor@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Wall Street Journal
12-05-2025
- Business
- Wall Street Journal
Tariffs Are Crashing TV's Annual ‘Upfront' Ad-Sales Party
Television's glitzy advertising-sales extravaganza is kicking into high gear this week, with media companies wooing brands to spend billions on their TV networks and streaming platforms. But there is a plot twist. As the waitstaff prepare to serve signature cocktails and enough canapés to feed a small nation, tariffs have arrived as an unwelcome party crasher.
Yahoo
10-05-2025
- Business
- Yahoo
Meta Outlines Facebook, Instagram and Threads Ad Updates at NewFronts 2025
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta has unveiled a range of new ad updates at the NewFronts 2025, including improved creator collaboration tools, a new means to tap into trending Reels, updated Partnership Ads, video ads on Threads, and more. Yeah, there's a bit to take in, and if you're looking to maximize your promotions, you do want to be taking in the details on these ones. First off, Instagram's now testing out Reels trending ads, which will enable brands to display their promotions alongside trending Reels content. As per Meta: 'Brands may choose to run their ads next to overall top trending Reels or top trending topical lineups such as beauty, sports, and more content lineups in the future.' It's very similar to TikTok's 'Pulse' ads, providing high-value placement in popular content on any given day. Which could be a great way to boost brand awareness and resonance, aligning your promotions with topic-aligned clips. Trending content is also the focus of Meta's latest update to its Creator Marketplace hub, which is getting its own trends display in-stream. 'Trends leverages AI to identify topics that are trending on Instagram Reels, we then rank the trends based on a variety of metrics and showcase relevant reels content along with recommended creators.' As you can see in this example, the new trends listing will provide a basic overview of each topic, along with a quick link to relevant clips for added context. You'll be able to sort the listing by region, topic, and in 24-hour, 7-day, or 30-day timeframes, which will help to guide your thinking on creative options, as well as highlighting potential creators to work with. In addition to this, Meta's also adding more indicators on creator profiles in Creator Marketplace, show how their past brand collaborations have performed. The updated display will show stats like hook-rate and interaction rate to better inform your creator outreach. Meta's also expanding its AI-powered creator content recommendations to Facebook. Back in March, Meta added content recommendations within its Partnership Ads Hub in Ads Manager, which highlights relevant organic content that mentions your brand, and is also likely to perform well as a paid promotion. Now, the same will come to Facebook, providing extra opportunities to creator collaborations. And lastly, on Creator Marketplace, Meta's confirmed that it's testing a Creator Marketplace API, which will eventually provide expanded opportunities for businesses to discover and connect with creators. Meta's also announced an update to its Partnership Ads that will enable brands to display their brand handle or not on Partnership promotions. As you can see in the first example here, currently, Partnership Ads display the handles of the brand and collaborator at the top of the post. But now, that'll be an optional setting, which could make these posts seem more organic in-stream. Which may also be more deceptive, with the small 'Sponsored' tag in place of the location marker now the signal that this is an add. Obviously, Meta's found that users don't respond as well to more blatantly tagged promotions, but it feels like a slight step backwards in regard to transparency. Meta's also testing Facebook Live Partnership ads, with an option to boost user-generated content, 'so advertisers can boost live videos in partnership with creators as a partnership ad.' That'll provide another way to tap into the popularity of creators in the app, and the engagement of live streams, which will also add incentive for more creators to go live on Facebook. It's also testing video ads for Threads, following on from its recent launch of Threads ads for all businesses. 'Soon, a small number of advertisers will test 16:9 or 1:1 video ad creative delivered in between pieces of organic content in Threads feed to offer businesses a new way to engage with their audience.' Threads video ads will autoplay when displayed in-stream, and will expand when clicked, with a CTA button along the bottom of the playback window. In some ways, it feels like Meta may be pushing a bit hard on Threads ads, given that static ads have just been rolled out on the app, and video may be more disruptive to the user experience. But really, we're mostly used to ads like this anyway, so I doubt that they'll have a significant negative impact, even in video form. Meta recently announced that Threads is now up to 350 million monthly active users. Finally, Meta's rolling out AI-powered video expansion on Facebook Reels, which will automatically adjust your video creative assets by generating 'unseen pixels' in each video frame to expand the aspect ratio. The option will make it easier to scale your campaigns across different formats, without having to film new content, though I would assume that results will vary, and some of those expansions won't look as seamless as this. A heap of new Facebook, IG, and Threads options to consider, which could factor into your planning. You can read more about Meta's NewFronts announcements here. Recommended Reading Meta Launches New Reels Ad Options as It Leans into Evolving Consumption Shifts Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
