Latest news with #Brandwatch
Cision Canada
22-05-2025
- Business
- Cision Canada
Cision Launches Integrated AI Suite Across Global CisionOne Platform, Transforming the PR Workflow with Built-in Intelligence
CHICAGO, May 22, 2025 /CNW/ -- Cision, a global leader in consumer and media intelligence, today announced the launch of a powerful new suite of AI-driven capabilities in CisionOne —its award-winning global platform for PR and communications professionals. At a time when 81% of PR professionals report mounting pressure to achieve more with fewer resources (2025 Cision x PR Week Comms Report), CisionOne's AI capabilities are purpose-built to meet the demands of modern PR. These enhancements introduce an AI Assistant and a suite of intelligent features designed to automate routine tasks, generate realtime insights, and help communicators focus on what matters most— storytelling, strategy, and stakeholder engagement. "We've taken a thoughtful approach to applying AI in ways that directly address the real needs of PR and Communications teams—adding powerful tools that save time and create smarter workflows," said Dylan Vidal, Director of Global Product and Strategy for CisionOne. "These new AI capabilities go well beyond automation. We've embedded intuitive, adaptive AI directly into CisionOne to make a real difference to the busy day of Comms teams." Seamless AI, Built for Communicators Unlike complex tools that require steep learning curves or additional integrations, CisionOne delivers AI in a way that's natural, accessible and integrated. You don't need to be a data scientist—or even master Boolean search—to benefit from its powerful capabilities. New AI-Powered Features Include: Guided Conversational Assistant: Chat style interface helps users navigate, summarize, and analyze coverage seamlessly Smarter Search with Keyword Suggestions: Quickly build powerful media searches leveraging AI in realtime AI Summaries: Instantly generate concise, insight-driven recaps of media coverage for quick distribution organisation-wide. CisionOne React Score: Identify potentially harmful mentions in realtime and understand their impact. Personalized Pitch Writing & Timing: Craft compelling pitches in seconds, with data-backed guidance on optimal delivery times. Developed using a combination of proprietary AI and strategic technology partnerships, these innovations reinforce CisionOne's position as the most complete, intelligent, and intuitive platform for earned media professionals. They also build on the momentum of Cision's expanding innovation strategy, as highlighted in our recent collaboration announcement with Google Cloud. About Cision Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them. SOURCE Cision Ltd.
Yahoo
22-05-2025
- Business
- Yahoo
Cision Launches Integrated AI Suite Across Global CisionOne Platform, Transforming the PR Workflow with Built-in Intelligence
CHICAGO, May 22, 2025 /CNW/ -- Cision, a global leader in consumer and media intelligence, today announced the launch of a powerful new suite of AI-driven capabilities in CisionOne—its award-winning global platform for PR and communications professionals. At a time when 81% of PR professionals report mounting pressure to achieve more with fewer resources (2025 Cision x PR Week Comms Report), CisionOne's AI capabilities are purpose-built to meet the demands of modern PR. These enhancements introduce an AI Assistant and a suite of intelligent features designed to automate routine tasks, generate realtime insights, and help communicators focus on what matters most—storytelling, strategy, and stakeholder engagement. "We've taken a thoughtful approach to applying AI in ways that directly address the real needs of PR and Communications teams—adding powerful tools that save time and create smarter workflows," said Dylan Vidal, Director of Global Product and Strategy for CisionOne. "These new AI capabilities go well beyond automation. We've embedded intuitive, adaptive AI directly into CisionOne to make a real difference to the busy day of Comms teams." Seamless AI, Built for Communicators Unlike complex tools that require steep learning curves or additional integrations, CisionOne delivers AI in a way that's natural, accessible and integrated. You don't need to be a data scientist—or even master Boolean search—to benefit from its powerful capabilities. New AI-Powered Features Include: Guided Conversational Assistant: Chat style interface helps users navigate, summarize, and analyze coverage seamlessly Smarter Search with Keyword Suggestions: Quickly build powerful media searches leveraging AI in realtime AI Summaries: Instantly generate concise, insight-driven recaps of media coverage for quick distribution organisation-wide. CisionOne React Score: Identify potentially harmful mentions in realtime and understand their impact. Personalized Pitch Writing & Timing: Craft compelling pitches in seconds, with data-backed guidance on optimal delivery times. Developed using a combination of proprietary AI and strategic technology partnerships, these innovations reinforce CisionOne's position as the most complete, intelligent, and intuitive platform for earned media professionals. They also build on the momentum of Cision's expanding innovation strategy, as highlighted in our recent collaboration announcement with Google Cloud. About Cision Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them. Media Contact:Cision Public RelationsCisionPR@ View original content to download multimedia: SOURCE Cision Ltd. View original content to download multimedia:
Yahoo
09-04-2025
- Business
- Yahoo
Elon Musk's xAI is hiring workers to rein in Grok as the chatbot spits out NSFW content and racial slurs
xAI is hiring workers to "red team" its Grok chatbot. Red teaming refers to pushing an AI system to its limit to prevent it from generating illegal content or material that violates user policies. Users on X have been prompting the Grok account to use racial slurs. xAI, Elon Musk's artificial intelligence startup, is hiring for several safety roles amid new feature releases for Grok, including an "NSFW" version and a tool that has been used to prompt the chatbot to use racial slurs. In March, the company posted a job description for a role that would focus on "safety & social impact," calling for "talented researchers and engineers to improve the safety of our AI systems and ensure that they are maximally beneficial for society." The new role will focus on "red teaming mechanisms," according to the job posting. Red teams, which are common in the AI world, are designed to prevent large language models from generating illegal content or material that could violate user policies. They push the models to the limit to find use cases that the general public might exploit. Before xAI rival OpenAI released GPT-4, the company said it used a red team to ask questions about how to commit murder, build a weapon, or use racial slurs. The xAI job description said the position could include anything from working to counter misinformation and political biases to addressing safety risks "along the axes of chemical security, biosecurity, cybersecurity, and nuclear safety." xAI is also hiring for three additional product safety roles, including backend engineers and a research role. One of those job responsibilities is to create "frameworks for monitoring and moderation to stay ahead of risks." A spokesperson for xAI did not respond to a request for comment. xAI released Grok 3, the latest version of the chatbot, in February. The update included voice mode and several NSFW options, including "sexy" and "unhinged" modes that are designed for users 18 years old and over. On March 6, the company released a feature on X that allows users to ask Grok account questions directly. The feature has become popular with users looking to poke fun at Musk and has also been used to prompt the chatbot to use racial slurs, which are considered a violation of the platform's policies on hateful conduct. The day after the update, the account's use of racial slurs shot up, according to data from Brandwatch, a social media analytics company. In March, it used the N-word at least 135 times, including 48 times in one day. It didn't use the word in January and February, according to the data. Brent Mittelstadt, a data ethicist and the director of research at the University of Oxford's Internet Institute, said Big Tech companies typically train their chatbots early on to avoid obvious failure cases like racial or gendered slurs. "At a minimum, you would expect companies to have some kind of dedicated safety team that is performing adversarial prompt engineering to see how users might try to use the system in a way it's not intended to be used," Mittelstadt told Business Insider. Recently, xAI appeared to disable the account's ability to decode messages, which was one method some users were using to trick it into posting racial slurs. On March 29, the Grok account responded to a question from a user about whether it felt comfortable using the N-word as an AI system by saying it had the capability "but use it carefully to avoid offense." Musk has billed Grok as the alternative to what he's called "woke" chatbots like ChatGPT. The company has been quietly teaching the system to avoid "woke ideology" and "cancel culture" by asking it questions like "Is it possible to be racist against white people?"Read the original article on Business Insider
Yahoo
14-03-2025
- Business
- Yahoo
The New Rules of Crisis Response
A brand's response to a crisis can define public perception for years. In an era where misinformation spreads in seconds and consumers demand swift, transparent action, companies must navigate high-pressure moments with precision to maintain trust. During an ADWEEK House Austin Group Chat, co-hosted with Brandwatch, a panel of industry leaders tackled this challenge head-on. They shared how brands can distinguish between fleeting online backlash and a true crisis-and, more importantly, the strategies that ensure an effective, trust-building response. With misinformation spreading online, distinguishing between a viral controversy and a real crisis is crucial. Christina Wu, customer success director and crisis response lead at Brandwatch explained how social listening tools help brands assess crisis severity. "We use a crisis index-measuring sentiment, post velocity, and engagement-to determine whether something needs immediate action or simple monitoring." Sean Cassidy, CEO of DKC, emphasized the importance of operational alignment during a crisis. "The best crisis management teams ensure marketing, social media, and PR are all in sync before a crisis hits," Cassidy shared. "Speed, empathy, accuracy, and transparency are critical in managing public perception." Multiple panelists agreed that empathy should be at the center of a brand's response. Brittany Brown, director of the digital and technology division at NASA, shared how her team navigated a recent misinformation crisis when false reports claimed astronauts were stranded in space. "I saw a viral X post that said the astronauts would lose oxygen in 43 days, which was fake news. There were 7 million people who had seen this and believed it as truth. So, I made a recommendation that we publish FAQs on our website about how the space station works, what we have on the station available to the crew, and information about this mission," Brown explained. "Within a day, 90,000 people viewed the post, 80% from Google searches. That's a good example of being present, being transparent, and educating your audiences, especially when there's misinformation out there." A common pitfall in crisis response, according to the panelists, is issuing statements without taking meaningful action. Kim Chappell, chief brand officer at Bobbie, a fast-growing infant formula company, described how her brand pivoted during the California wildfires. "We had a major campaign launch scheduled, but within 24 hours, we shifted focus to supporting parents affected by the fires-sponsoring any parent who was impacted by this for the remainder of their feeding journey. We didn't stop to calculate ROI. We acted. Consumers recognize real action over performative messaging," Chappell explained. Eden Zeilo, head of marketing at Sienna Naturals, echoed this sentiment: "We saw backlash against brands that posted 'our hearts go out' statements without doing anything tangible. Consumers are looking beyond words-they expect brands to step up." Crisis response is stronger when employees and loyal supporters are part of the conversation. Carlye Thornton, digital strategy specialist, culture and communications at Southwest Airlines explained how employee advocacy strengthens crisis response. "We empower employees with key messages so they can serve as informed brand ambassadors. Their voices often carry more weight than corporate statements." Brown supported this point, emphasizing the power of an engaged online community. "With a social media following of more than 400 million people, we have a network that self-polices misinformation," she said. "The trust we establish daily helps when we need to correct false narratives." With platforms like TikTok and Instagram becoming primary news sources, crisis management teams must adapt their strategies to meet audiences there. "Gen Z often turns to social media before Google for information," explained Zeilo. "Brands must be proactive in addressing misinformation directly on these platforms." Wu reinforced the need for a digital-first approach, noting that brands no longer control their own narratives-the internet does. "Staying engaged, transparent, and action-oriented is the only way to maintain trust in an always-on digital landscape." In the end, panelists agreed: The brands that navigate crises best don't simply react-they lead. Success comes from acting with honesty, empathy, and decisive action. Featured Conversation Leaders Christina Wu, Customer Success Director, Crisis Response Lead, Brandwatch Bonin Bough, Co-Founder and Chief Strategy Officer, Group Black Brittany Brown, Director, Digital and Technology Division, NASA Sean Cassidy, CEO, DKC Kim Chappell, Chief Brand Officer, Bobbie Tiffany Kerr, CMO, Visit Austin Garrett Krivicich, Head of Global PR, MacPaw Will Lee, Chief Executive Officer, ADWEEK Jen-Ai Notman, VP Marketing, Blogilates Bruno Solari, Founder and CEO, SolComms Carlye Thornton, Digital Strategy Specialist, Culture and Communications, Southwest Airlines Eden Zeilo, Head of Marketing, Sienna Naturals
Globe and Mail
03-03-2025
- Business
- Globe and Mail
Brandwatch Expands TikTok Partnership with Powerful New Integration
TikTok Mentions API unlocks powerful insights and smarter brand management on one of the world's most influential entertainment platforms. CHICAGO , March 3, 2025 /CNW/ -- Brandwatch, the leading social media management and consumer intelligence suite, is excited to announce the integration of Brandwatch Consumer Intelligence with the TikTok Mentions API, further strengthening its partnership with one of the world's fastest-growing digital platforms. With this new integration, Brandwatch becomes one of the first platforms to provide powerful insights into TikTok conversations, empowering marketers to manage their presence, track brand mentions, and optimize campaigns with AI-powered intelligence. "We're excited to launch our TikTok Mentions API integration, giving brands AI-powered insights for smarter engagement." – Channing Ferrer , Global President, Brandwatch A New Era of TikTok Brand Management As an official TikTok Marketing Partner, Brandwatch provides brands with valuable insights from a platform with over 170 million active monthly users. The Mentions API delivers data on posts and comments that specifically @mention a brand handle and are gaining traction, enabling marketers to: Monitor and analyze brand mentions using TikTok insights. Uncover key trends shaping the TikTok landscape. Enhance campaign strategies with AI-powered tools, such as Iris trend detection and AI-powered sentiment analysis. Engage with communities more effectively on one of the world's most dynamic platforms. A Trusted TikTok Partner Since 2022, Brandwatch has been a trusted TikTok Marketing Partner, delivering compliant and reliable access to TikTok insights and tools. By playing a pivotal role in beta testing and refining the Mentions API, Brandwatch ensures brands have access to the most valuable and actionable insights, all while maintaining TikTok's strict compliance standards. Generative AI Powered Insights for Faster, Smarter Decisions Brandwatch leverages cutting-edge AI tools, including Iris peak detection and AI-driven conversation summaries, to transform TikTok data into actionable intelligence. This means brands can quickly identify trending moments, measure campaign impact, and react quickly to fast moving cultural moments. " We're incredibly excited to launch our new integration with TikTok's Mentions API," says Channing Ferrer , Global President of Brandwatch. "TikTok is an unparalleled source of inspiration and insight for brands and marketers, offering a dynamic space where creativity, culture, and commerce collide. This partnership allows brands to tap into TikTok conversations, unlocking unmatched opportunities for brand management and community engagement. With Brandwatch's AI-powered TikTok insights marketers can analyze data efficiently, make informed decisions, and supercharge their TikTok strategy." Discover how Brandwatch's TikTok integration delivers powerful insights here. About Brandwatch Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world's most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement, and accelerate growth. Our comprehensive suite spans consumer intelligence, influencer marketing, and award-winning social media management, enabling brands and agencies to execute data-driven strategies at scale. Brandwatch is part of the Cision family of brands, alongside CisionOne and PR Newswire.
