Latest news with #BrantfordBoomer
CBC
26-04-2025
- Politics
- CBC
The 'Brantford Boomer' is going viral — what really happened?
Social Sharing An image of a retired Liberal supporter looking into a camera and giving the middle finger with both hands has gone viral — especially in right-wing social media circles — as the "Brantford Boomer." The brief interaction between the supporter and a cameraperson was just one of many confrontational moments that took place last Friday between people in line to attend a rally for Liberal Leader Mark Carney in Brantford, Ont., and people there to protest it. In the hour or so before the event, there were several more uses of the middle finger, terse exchanges between rally attendees and protesters who shouted slurs and repeated conspiracy theories. But it was double bird gesture that inspired countless memes, spinoffs (like a parody X account) and expressions of outrage, including one reaction that notes the photo "will define this Canadian election." Matt Janes, the subject of the photo, told CBC News that while he regrets his actions, he also rejects the implication his gesture symbolized apathy toward the concerns of younger Canadians when he was reacting to the cameraperson and protesters he says were antagonizing people there for the rally. The image was first posted by Caryma Sa'd, a lawyer and political satirist who often covers protests and political events. A cameraperson who works with Sa'd captured the moment. WATCH | The moment behind the viral 'Brantford Boomer' meme: The Liberal 'Brantford Boomer' going viral — what really happened? 4 minutes ago Duration 3:03 Social media users quickly discovered Janes' identity and posted it online. As a result of the outrage and attention he received, Janes deleted his Facebook page. It also prompted a brewery where he was once part owner to release a statement noting that he'd left the business in 2022. "It's been a week from hell, it's taken over my life," Janes told CBC News London in an interview this week. "I'm just a normal, regular person," he said. "I reacted in the moment and it's just been blown way out of proportion." Protesters, rally attendees exchange words The CBC News visual investigations team reviewed and verified other social media footage from the event to help determine what led up to the roughly 30-second interaction that has gone viral. Many of the protesters in attendance were wearing clothing and gear supporting Conservative Leader Pierre Poilievre or held anti-Liberal accessories, including a "F--k Carney" flag. The two sides were kept apart by security and segregated to opposite sides of a driveway leading into the event venue — a Brantford brewery. Social media footage shows protesters used megaphones to yell a series of vulgar slogans. They called Liberal politicians and their supporters "pedophiles," and "pedo-lovers," used homophobic slurs and linked Carney to convicted sex offender and trafficker Jeffrey Epstein. One protester said Carney was "here to liquidate Canada." In several instances over the course of the hour, people from both sides approached one another to exchange words before being separated by security guards. Liberal supporters also yelled back at the protesters. Some supporters said the protesters were out of shape, or uneducated. One Liberal supporter told protesters to "move out of their parents' basement." Over the course of roughly an hour ahead of the event, a number of Liberal supporters can also be seen showing their middle finger to the protesters. Violent language used during protest Some of the language was more violent. In one instance, a protester says "If anyone throws a shot, they're going the f--k down." At one point, one man from a separate area across the street approaches protesters and tells them to get off his street. One protester urges the man to hit him. In another instance, a protester tells a Liberal supporter giving him the finger to back away or "I'll get the wirecutters and take that finger off." The incident with Janes actually occurs after much of the crowd has already entered the venue. The interaction can be seen from an alternative angle, in video posted on social media. There does not appear to be significant interaction between the cameraperson and Janes prior to the gesture, though it's not possible to hear the audio. In a video of the event shared by Sa'd and first shown publicly on Alberta-based talk show Real Talk with Ryan Jespersen, Janes can be heard saying to the cameraperson that the gesture is "for you," and the cameraperson reacts with confusion. There are roughly 10 seconds between when the gesture is first seen on the alternative angle and the beginning of the video shared by Sa'd — it's unclear what takes place during that time. What is clear from the video is that Janes and the woman he appears to be accompanying do not know who the cameraperson is and assume he is from a right-wing media outlet. The cameraman says that he's an independent journalist. "Independent? Just like Rebel News and True North," the woman says in the video. The cameraperson calls Sa'd to come talk to the couple, but Janes says he does not wish to talk, then turns his back. The alternative angle shows the couple continuing along with the line into the event while the cameraperson remains standing in place. Janes told CBC News that the idea that has grown out of his gesture — of an older generation putting down a younger one — is not what he intended. "That's totally false and that's totally wrong … It was really just giving the finger to this cameraman and those protesters that were harassing us — regular people who were in line to see our prime minister speak."
CBC
25-04-2025
- Politics
- CBC
Meet the man dubbed the 'Brantford Boomer' and how a viral moment is taking over his life
A St. Thomas, Ont., man photographed flashing two middle fingers outside a recent Mark Carney rally says he regrets the impulsive gesture, saying it's led to a wave of online abuse against his family and organizations he's been affiliated with. The image of Matt Janes, a local Liberal campaign volunteer, was taken on Friday as the retiree and other Carney supporters stood in line to enter a meet-and-greet for the Liberal leader at a Brantford brewery. The photo posted online last week went viral, with some commentors dubbing Janes the "Brantford Boomer." Amid a heated federal election campaign, posts and memes of the photo have racked up thousands of views on X, Facebook, and TikTok. Speaking with CBC London Thursday, Janes rejected the nickname's implication and online suggestions his middle fingers were aimed at or symbolized apathy toward the concerns of younger Canadians, asserting the gesture was solely to the photographer and anti-Carney protesters. "There was a bunch of them. They were yelling at the people in the lineup. They were calling us names," Janes said of the protesters, who were on the other side of the laneway, at least one holding an "F--k Carney" flag. "They had a megaphone where they were yelling out conspiracy theories, and there were cameras everywhere. They were filming us. They were taking our pictures." Videos posted to Facebook show one protester shouting an offensive comment about Carney's daughter and another describing RCMP members as "pedo protectors" and Carney supporters as "pedo lovers." As Janes and others approached the entrance, someone filming on their phone came up to them, and he says he reacted in the moment. "I gave the protesters the reaction they were looking for," he said, noting he is regretful of his actions. Janes, a volunteer for David Goodwin, the Liberal candidate in Elgin–St. Thomas–London South, was quickly identified, and says he's since become a target of right-wing activists. Describing the past week as being "a week from hell," he said hundreds of comments forced him to delete his Facebook page. Other organizations linked to him have also been targeted, including a local brewery where he was once the part owner and a community organization in St. Thomas where he volunteers. Also being targeted online is a St. Thomas yarn store founded by his wife, but that she sold six years ago. "We've been getting some comments and posts on our Facebook account. Also, reviews on our Google account, emails, and a few phone calls," said Jolyn Gardner, the owner of Little Red Mitten. "We are a small business just trying to do our work, and it's causing a lot of upheaval for no reason." What these people want is to discourage active participation in the politics of our country. - Matt Janes Things have continued to escalate over the course of the week as more people share the photo, Janes said. "It's taken over my life. My wife is very upset as well, too," he said, adding she has become self-conscious about going out in public. The couple hopes things will die down after the election. "What these people want is they want to discourage active participation in the politics of our country." Traumatic experience, expert says One reputation expert says such viral incidents have become more common with social media, affecting more non-public individuals and those with lower amounts of fame. Suddenly being the focus of a viral incident can be traumatic, especially for something negative, said Matt Earle, president of a Toronto-based online reputation management firm. "It's very hard to deal with mentally. Usually, it's quite unfair, and people are not really taking any time to learn anything about you," before posting their opinion online, he said. Initial viral moments will fizzle out naturally, but Earle says the challenge comes in the leftover remnants that live on across the internet. For non-public people who find themselves going viral, he says it's best to just put out a good statement online or to the media and to lie low.
