Latest news with #Bratz®
Hype Malaysia
4 days ago
- Entertainment
- Hype Malaysia
Gentle Monster's 2025 Pocket Collection Drops Compact Cool & Bratz Doll Realness!
Gentle Monster is back with a game-changer – the 2025 Pocket Collection. Think eyewear that's not just stylish but also portable AF, folding up sleekly to fit right in your pocket without sacrificing an ounce of its bold, modern vibe. The collection features 21 unique designs, including a standout collab with the iconic Bratz® dolls. This playful partnership celebrates fearless self-expression and fashion with attitude, perfectly blending Gentle Monster's edgy aesthetic with Bratz's unapologetic personality. To amp up the hype, the collection's campaign stars Karina from Aespa, serving futuristic, posthuman vibes that sync perfectly with the otherworldly Bratz dolls. Gentle Monster is pushing boundaries, turning eyewear into a wearable piece of art that's practical and eye-catching. Launching on May 30th, 2025 (today!), the collection also gets a real-world glow-up with pop-up spaces in Seoul, Shanghai, Los Angeles, and Bangkok – each featuring monumental Bratz doll installations for an immersive, surreal experience. Whether you're all about metallic details or quirky star-shaped lenses, the 2025 Pocket Collection is ready to redefine how you see fashion. Discover more at and get ready to pocket your new fave accessory. The 2025 Pocket Collection drops today – swing by the pop-up near you and snag your future fave shades before they're gone! What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0
Hypebeast
23-05-2025
- Entertainment
- Hypebeast
Gentle Monster Unveils Pocket Collection in Collaboration With Bratz
Summary Gentle MonsterandBratzhave joined forces for a nostalgic collaboration. The eyewear brand's Pocket Collection is a collaboration that features 21 unique eyewear designs, including one piece and a special doll in partnership with Bratz®. The collection embodies both brands' shared values of bold self-expression and unique fashion perspectives, blending a daring yet contemporary aesthetic with practicality. The campaign, starring Karina of Aespa, creates an otherworldly visual connection with the humanoid Bratz dolls. To celebrate, exclusive pop-up spaces are launching in Los Angeles (featuring Nudake's Microissants and Maru Coffee's Creamtop), Seoul, Shanghai, and Bangkok, offering immersive, surreal experiences with monumental Bratz doll objects. Each of the sunglasses recieve a Bratz treatment, putting a Y2K spin on Gentle Monster's signature styles. Amongst the range are a series of fold-up silhouettes that open out to full-sized frames. Styles include classic cat-eye sunglasses to minimal optical frames, taking on futuristic silhouettes with a playful touch. Commemorating the launch is a Los Angeles pop-up. The collection is releasingonlineMay 29 at 10 p.m. EST.
