30-01-2025
Podcast: dentsu's Brent Koning on why an integrated gaming strategy is crucial in 2025
On the latest episode of Campaign Middle East's On The Record podcast, Brent Koning, the Executive Vice President and Global Gaming Lead at dentsu, discusses how an integrated gaming strategy has become critical in 2025, why it should become a expected element in the media and marketing mix, and the benefits of incorporating it into existing consumer segmentation.
Through this conversation with Campaign Middle East, Koning shares his top 5 expert predictions for gaming in 2025, divulges the best outcome-based work he's witnessed within the space, and delves into dentsu Gaming's plans for 2025.
'It comes down to one thing, and that�
