Latest news with #BrentSchoeb
Campaign ME
02-04-2025
- Business
- Campaign ME
NFL's San Francisco 49ers granted marketing rights in the UAE
The National Football League's (NFL) San Francisco 49ers has obtained marketing, fan engagement, and commercial rights in the United Arab Emirates (UAE), becoming one of three clubs with activation rights in the UAE as part of the NFL's Global Markets Program. The deal follows after more than three years of the team's growth and success in the United Kingdom (UK) and Mexico, in which the 49ers claims to have grown their fan base by at least 50 per cent in each market. By entering the UAE, the 49ers aims to further their commitment to growing the game of American football internationally. In alignment with the NFL, the 49ers believe there is significant potential to expand their fanbase, known as the 49ers Faithful, in the UAE. Ahead of the 2028 Olympics where flag football will make its debut, the NFL and 49ers are committed to ensuring football is accessible around the world. The 49ers claim to also be uniquely positioned to make an impact with local fans, as both the San Francisco Bay Area and the UAE share key characteristics, including a driving spirit of innovation, commitment to technological advancement, and a diverse community of residents. 'Expanding into the UAE is a major milestone for the NFL, and we look forward to growing the Faithful fanbase in this market following our recent success in Mexico and the UK,' said Brent Schoeb, 49ers Chief Revenue and Marketing Officer. 'We're excited to team up with our world-class commercial partners, local community leaders, and the NFL in this next international expansion.' After a period of research and learning, the 49ers plan to invest in Arabic digital and social platforms, in-person fan events, and community impact programs teaching youth flag football and STEAM education. Fans in-market can expect both in-person and virtual events with local influencers and 49ers players and alumni, such as watch parties, flag football clinics and tournaments, and e-sports competitions. The 49ers will work with local and regional partners to deliver unique experiences to fans and connectivity to the team. Building on the team's mission to benefit local communities across the Bay Area, UK, and Mexico, the team also plans to utilise the 49ers Foundation to leave a lasting impact in the UAE. Youth clinics and camps will teach attendees about STEAM education and career paths, as well as how to become active and healthy leaders on and off the field of play. Since 2021, the team claims to have hosted more than 50 community events in the UK and Mexico, leaving a lasting impact on local youth. Beyond these markets, the NFL team has more than 50 global fan chapters around the world, and the franchise is ranked as a Top 5 club in eight countries worldwide. By entering the UAE, the 49ers aims further their commitment to growing the game of football internationally.
Arab News
31-03-2025
- Business
- Arab News
San Francisco 49ers expand global reach with entry into UAE market
LONDON: American football team the San Francisco 49ers have secured marketing, fan-engagement and commercial rights in the UAE. For the latest updates, follow us @ArabNewsSport They join two other NFL teams with activation rights in the UAE: the Los Angeles Rams and Washington Commanders. It is the 49ers's third international expansion under the NFL's Global Markets Program. The franchise said on Monday that the move follows more than three years of significant growth in the UK and Mexico, during which their fanbase grew by more than 50 percent in both markets, and a combined total of more than 34,000 fans, known as the 'Faithful,' attended events in the two countries. Globally, the team has more than 50 fan chapters and ranks as a top-five NFL club in eight countries in terms of numbers of supporters. The expansion was said to align with broader international efforts by the NFL, particularly in the run-up to the debut of flag football at the Olympics in 2028. 'Expanding into the UAE is a major milestone for the NFL and we look forward to growing the Faithful fanbase in this market, following our recent success in Mexico and the UK,' said Brent Schoeb, the 49ers chief revenue and marketing officer. 'We're excited to team up with our world-class commercial partners, local community leaders and the NFL in this next international expansion.' The 49ers plan to invest in Arabic-language digital and social media platforms, fan events and youth-focused initiatives as part of the expansion. They said they will introduce in-person and virtual experiences, including watch parties, e-sports competitions and flag football clinics, to give fans a chance to engage with the team in new ways. Collaborations with local influencers, community leaders, and 49ers players and alumni will also help to strengthen connections with the audience in the UAE, they added. The 49ers Foundation, the team's philanthropic arm, which uses football to educate and empower young people and is the largest organization of its kind in the NFL, will play a key role in the expansion, the team said, mirroring similar efforts in the UK and Mexico. Since 2021, the 49ers said they have hosted more than 50 community events outside of the US that have helped to provide young people with valuable educational benefits, career opportunities and sports training. Through its youth programs in the UAE, the foundation intends to promote STEAM subjects (science, technology, engineering, arts and mathematics), and encourage the development of leadership skills and healthy lifestyles on and off the field.
Al Etihad
31-03-2025
- Business
- Al Etihad
49ers and two NFL clubs evince interest in UAE to expand global fanbase
31 Mar 2025 23:07 KUUMAR SHYAM (ABU DHABI)American Football or National Football League (NFL) is seeking to expand to the Middle East in recent months with the UAE identified as the most likely destination to host a regular season game. And three teams have shown interest in putting that pipeline dream into reality with commercial NFL on Monday announced the expansion of its Global Markets Programme, adding four new NFL teams and two new markets – Greece and the as the announcement was made, the San Francisco 49ers revealed that they have claimed stake and won the rights for marketing in the emirates along with two other clubs, the Los Angeles Rams and Washington Commanders. The latter is among the quartet of new teams to join the bandwagon in pursuit of commercial success; the other teams being the Baltimore Ravens, the Green Bay Packers and the Los Angeles programme extension details come as the NFL seeks to go the way of initiatives in other prominent American sports – NBA basketball pre-season games in Abu Dhabi and a Baseball United league in Dubai. In total, 29 clubs will participate in the global programme across 21 international markets – up from 25 clubs across 19 markets in 2024 – as the NFL continues to prioritise global 49ers are a good example of NFL teams cashing in on the momentum. Since acquiring rights in the UK and Mexico in the programme's inaugural year, the organisation has grown its fanbase in each market by at least 50%, becoming a top-two NFL club in both countries. Over 34,000 people have attended 49ers events and created a community filled with interactions. The franchise is ranked as a top-five club in eight countries worldwide.'Expanding into the UAE is a major milestone for the NFL. We're excited to team up with our world-class commercial partners, local community leaders, and the NFL in this next international expansion,' said Brent Schoeb, 49ers' chief revenue and marketing a period of research and learning, the 49ers plan to invest in Arabic digital and social platforms, in-person fan events, and community impact programmes teaching youth flag football, which makes its debut at the 2028 Olympics in Los December, the NFL has expressed that the possibility of playing a regular-season game in Abu Dhabi is being considered as part of attempts to stage matches outside America. The NFL has committed to playing seven games this season in destinations such as Mexico, the UK and Spain, while two more games will be added in 2026."We don't know the timing … but what I will say is that's a market where there's strong interest in our game, strong interest in growing our game on a year-round basis. I think that's why you see three clubs raising their hands with interest there,' said Peter O'Reilly, the league's executive vice president, to the NFL website. 'It's a market we'll continue to explore. We've done some exploratory trips there to understand the viability of the potential for a regular-season game in the market. We have more work to do there in terms of what that looks like over this next stretch. But obviously an important market and one that has hosted significant events in other sports in recent years, whether that's the NBA or global soccer. There are learnings there, but we really do it as we try to do all these markets in the right, thoughtful, cadence way."
Yahoo
28-01-2025
- Business
- Yahoo
San Francisco 49ers and NetApp Team up to Elevate Operations and Fan Experience
By becoming a founding level partner of the 49ers, NetApp strengthens its ties to the Bay Area community through sports and technology SANTA CLARA, Calif., January 28, 2025--(BUSINESS WIRE)--Today, the San Francisco 49ers and NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, announced a new multi-year strategic partnership. Coming in as a founding level partner, the highest tier of 49ers corporate partnership, NetApp becomes the Official Intelligent Data Infrastructure Partner of the historic NFL franchise. Together, the two brands will utilize silo-free data infrastructure, built for intelligence, to support 49ers business operations throughout the organization, starting with the reimagination of the fan experience at Levi's® Stadium. Rooted in Silicon Valley, both the 49ers and NetApp have a history of prioritizing technology, data, and innovation. As the 49ers enter the second decade of Levi's® Stadium, the organization plans to make major tech enhancements to the venue with the goal of creating a new seamless and connected fan experience while laying a technology foundation that supports future growth and innovation for 49ers operations. Intelligent data infrastructure powered by NetApp solutions, including the NetApp Keystone storage-as-a-service offering, will expedite improvements to ingress and egress, bathroom and concession wait times, mobile app functionality, and more. "When Levi's® Stadium opened in 2014, it was one of the most technologically advanced stadiums in the country. While we have remained diligent in making improvements to the fan experience year over year, NetApp will empower us to make major changes that will bring the building into the forefront of technology-focused sports and entertainment venues," said Costa Kladianos, 49ers EVP and Head of Technology. "We are excited to welcome NetApp, a Bay Area brand and global leader in data infrastructure, as a founding level corporate partner," said Brent Schoeb, 49ers Chief Revenue & Marketing Officer. "We look forward to integrating NetApp's best-in-class, innovative technology across the 49ers and Levi's® Stadium organization to enhance the fan experience." In addition to powering the 49ers' goal of enhancing Levi's® Stadium, NetApp has become the presenting sponsor of the 49ers 2025 NFL Draft, and the Levi's® Stadium Owners Club, located on the East side of the building, will be renamed to recognize NetApp's sponsorship. Finally, NetApp will be the presenting sponsor for the 49ers' strategy, data, and analytics conference, Horizon Summit, returning to Levi's® stadium in June 2025. Additional details about the sixth iteration of the event, including dates and confirmed speakers, will be announced in the coming months. "By becoming an integral part of the 49ers' operations, NetApp is demonstrating our deep commitment to innovation, leadership, and excellence in Silicon Valley," said George Kurian, CEO, NetApp. "Intelligent data infrastructure is crucial to the sports fan experience and team performance. Our support of the 49ers' ambitious goals for making its home stadium the benchmark for excellence in fan experience and team performance demonstrates our strong ties to our San Francisco Bay Area home and our unique capabilities to make data an asset in leading organizations achieving their transformation goals." For more information about the 49ers, please visit and Additional Resources 49ers and NetApp Storage as a Service with NetApp Keystone About the San Francisco 49ers The San Francisco 49ers, owned by the York family, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has eight conference championships and 22 divisional championships and was the first major league professional sports team to be based in San Francisco over 75 years ago. Please visit and follow the 49ers on Facebook and Twitter @49ers. About NetApp NetApp is the intelligent data infrastructure company, combining unified data storage, integrated data services, and CloudOps solutions to turn a world of disruption into opportunity for every customer. NetApp creates silo-free infrastructure, harnessing observability and AI to enable the industry's best data management. As the only enterprise-grade storage service natively embedded in the world's biggest clouds, our data storage delivers seamless flexibility. In addition, our data services create a data advantage through superior cyber resilience, governance, and application agility. Our CloudOps solutions provide continuous optimization of performance and efficiency through observability and AI. No matter the data type, workload, or environment, with NetApp you can transform your data infrastructure to realize your business possibilities. Learn more at or follow us on X, LinkedIn, Facebook, and Instagram. NETAPP, the NETAPP logo, and the marks listed at are trademarks of NetApp, Inc. Other company and product names may be trademarks of their respective owners. View source version on Contacts Media Contacts: Kenya Jacob FillSan Francisco Investor Contact: Kris
