Latest news with #BrettLaiken
Cision Canada
24-04-2025
- Business
- Cision Canada
Sojern Introduces New Members to Destinations Advisory Board During Florida Meeting
SAN FRANCISCO, April 24, 2025 /CNW/ -- Sojern, the leading marketing platform built for hospitality, is thrilled to announce the latest members of its esteemed 2025 Destinations Advisory Board. This board is composed of influential destination leaders from across North America, and its members convened yesterday to welcome exceptional new members. This year, the Destinations Advisory Board gathered in Kissimmee, Florida, and the event was hosted in partnership with Brett Laiken, CMO at VISIT FLORIDA. "We've partnered with Sojern to deploy targeted multichannel digital advertising campaigns aimed at boosting visitation throughout the state. This partnership allows us to track visitor data and measure the economic impact of current visitors, positioning us to more effectively attract new travelers," said Brett Laiken, CMO at VISIT FLORIDA. "I'm excited to welcome Sojern's Destinations Advisory Board to Florida, where we can not only highlight the diverse experiences our state has to offer, but also engage in important industry discussions and collaborate on innovative solutions for destination marketers nationwide." "It is such a privilege to spend time with our Destinations Advisory Board members. From AI and sustainability to international political dynamics affecting global travel and disaster recovery, they are exceptional experts who dive deep into today's most pressing issues and uncover forward-thinking solutions that will shape the future of destination marketing for years to come," said Stephanie Dunford, Commercial Director, US Destinations & Attractions at Sojern. "Their collective knowledge only serves to deepen Sojern's insights, giving us incredible context as we work to equip destination marketers to identify and reach their ideal travelers." While Sojern's commitment to investing in destinations includes helping them identify and engage with ideal travelers, the company is also dedicated to elevating the industry as a whole. Together, Sojern's Destinations Advisory Board will collaborate to address the unique needs of the destination industry and identify innovative solutions to help destinations across the world to thrive. The 2025 Board of Advisors brings together experienced tourism leaders who share a commitment to driving the industry forward. Sojern is pleased to introduce the newest board members for 2025: New board members will join current board members, including: Brett Laiken, CMO, VISIT FLORIDA Cory Jobe, President & CEO, Great Rivers & Routes Tourism Bureau Erika DiProfio, Associate VP of Global Brand Advertising, Visit California Janette Roush, SVP Innovation and Chief AI Officer, Brand USA Jennifer Walker, SVP & CMO, Visit Dallas Nicole Stacey, Vice President, Destination Development, Visit Pensacola Robin McClain, CMO, Destination DC Stephen Hoshaw, Sr. Director of Tourism Marketing, Eugene Cascades & Coast Stuart Butler, CMO, Visit Myrtle Beach From co-op strategies to the recently released State of Destination Marketing 2025 report offering insights from nearly 200 destination marketing organizations (DMOs) from around the world, Sojern has long been a reliable partner for DMOs, providing cutting-edge solutions to boost visitation and highlight the economic benefits of digital marketing programs. Sojern plans to expand its Destination Advisory Board to Europe later this year to support the growth of its European destination business. To learn more about how Sojern collaborates with destination marketers, please visit: Sojern is the leading marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Founded in 2007, Sojern is headquartered in San Francisco, California with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.
Associated Press
17-03-2025
- Entertainment
- Associated Press
VISIT FLORIDA and Emergent Media Partner on Two Creator-Led Original Video Series
Emergent's proprietary creator network was leveraged to help scale social content creation EL SEGUNDO, Calif., March 17, 2025 /PRNewswire/ -- Emergent Media continues its successful partnership with VISIT FLORIDA with the debut of two new creator-led original video series, 'Wild About Florida,' and 'What's Up in Florida.' Developed and produced by Emergent Media and leveraging Emergent's proprietary creator network, these social-first, highly engaging series are designed to showcase the incredible nature and exciting events in the Sunshine State. 'With these new original video series, VISIT FLORIDA is celebrating the experience of Florida—the natural beauty, the wildlife, the cultural and social scene—in a new and innovative way. By centering Florida within the types of content that social audiences love to see and share, we're reaching new communities and driving genuine interest in Florida as the No. 1 destination in the U.S.' —Brett Laiken, Chief Marketing Officer, VISIT FLORIDA In 'Wild About Florida,' a duo of adventurous, engaging video creators explores the wilder sides of Florida, from snorkeling with manatees in Crystal River to horseback riding in Ocala to catching spiny lobsters in Biscayne Bay. For 'What's Up in Florida,' a key trend was leveraged—the significant rise in global travelers planning trips around events—to develop a creative, engaging series that showcases Florida's breadth of events and resonates with travelers and locals alike. Filmed in a social-endemic greenscreen format with a charismatic Floridian as its host, the monthly series spans the entire state, bringing awareness and driving interest in food and music festivals, cultural celebrations, and more. 'Emergent's lifestyle brands were incubated on social, so we have a deep understanding of the stories that engage and convert social audiences. Tapping into talent from our rapidly-growing creator network allows us to be nimble and efficient in producing those stories at scale, while maintaining a high bar for quality.' —Jennifer Klawin, Chief Business Officer, Emergent Media Emergent Media is a creator-led digital publisher and branded content studio. Powered by our global community of creators and informed by data and insights, we create and distribute content that delights consumers and drives results for brands.
