Latest news with #BrianBoroff
Phone Arena
08-05-2025
- Business
- Phone Arena
Metro by T-Mobile offers customers the option to lower monthly bills by 30%
Metro by T-Mobile has just announced a partnership with Play2Pay to offer the carrier's customers the option to lower their monthly bills by 30 percent by simply playing games. Play2Pay, a US-based company that enables mobile phone users to pay their service provider bills by playing games, is not working with a US carrier for the first time. Before adding Metro by T-Mobile to its list of partners, Play2Pay helped carriers like AT&T and Cricket raise their revenues by increasing subscriber engagement on the platform. Starting today, Metro by T-Mobile customers can work toward lowering their monthly bills via the Ad It Up app, which is available on both iOS and Android operating systems. Simply playing games and exploring offers is enough to earn rewards toward credits on Metro says that the more customers engage, the more credits they earn, and the less they pay for their wireless service. It's a nice addition to Metro's portfolio of incentives that also includes no contracts, no credit checks and no surprises buzzwords. – said Brian Boroff, founder and CEO of Play2Pay, May 2025 If you're a Metro customer, here is how it works. Make sure to install Ad It App on your phone via Google Play or App Store. If you're a new Metro by T-Mobile customer, then Ad It App comes pre-installed on your Android phone, so you won't have to install it yourself. If you're using an iPhone, you still have to look for the app in the App Store. Play2Pay has worked with other US carriers in the past, including AT&T and Cricket | Image credit: Play2Pay Then, open the app and select from more than 300 games and app, as well as many of the promotions that Play2Pay has available for Metro customers. These can be both entertaining and rewarding. According to an Emarketer study, US adults spend an average of nearly 25 minutes daily on mobile games. If you're one of those people and you're also a Metro customer, this incentive is probably right up your alley. The study doesn't say anything about teenagers who most likely spend even more time playing games on their smartphones. I'm not saying that you should force your kid to play games to lower your monthly bill, especially if you're not into gaming, but you can definitely reward them for helping out.
Business Wire
08-05-2025
- Business
- Business Wire
Play2Pay and Metro by T-Mobile Launch Ad It Up to Help Customers
MIAMI--(BUSINESS WIRE)-- Play2Pay, an alternative payment platform that gamifies the process of paying monthly bills, today announced a partnership with Metro by T-Mobile, America's biggest prepaid brand, to bring customers access to the Ad It Up app. Whether on iOS or Android, customers can play games and explore offers to earn rewards toward credits on their Metro service. The more customers engage, the more credits they earn, and the less they pay for their wireless. Bringing Ad It Up to Metro customers reinforces Metro's long-standing commitment to wireless without the gotcha. Now, on top of no contracts, no credit checks and no surprises, Metro customers get more ways to save. 'American consumers consider their mobile phone an essential item after housing, food, transportation and healthcare. Metro wanted to provide their customers with more flexibility in meeting that essential need. In launching Ad It Up, we worked together to bring a bit of fun and creativity in paying their monthly wireless bill,' said Brian Boroff, founder and CEO of Play2Pay. 'Powered by America's largest 5G network, Metro has cultivated a loyal following through its commitment to providing the best value. With the introduction of Ad It Up, the best benefits in prepaid have become even better at Metro.' How it Works U.S. adults spend an average of nearly 25 minutes daily on mobile games. With the Ad It Up app, Metro customers earn credits for their time spent playing games, completing offers and answering surveys. Ad It Up is preinstalled on Android devices for new Metro by T-Mobile customers and is available for download on the App Store and Google Play for existing customers. Customers can select from more than 300 games and apps, discovering new entertainment and promotions that can be both entertaining and rewarding. Win-Win-Win The Ad It Up app by Play2Pay offers a model that uniquely benefits service providers, app publishers and consumers alike. As app marketers spend $46 billion to find and win users in the U.S., publishers of the games and promotions on Ad It Up benefit from a pre-qualified, highly targeted audience. And consumers have the freedom to choose what interests and entertains them most, all while saving on their monthly service. For more information, visit: and About Play2Pay Based in Miami, Florida, Play2Pay is a mobile app discovery and engagement platform that gamifies the process of paying mobile, cable and internet, and utility subscribers' monthly bills. Play2Pay's app, Ad It Up™, is specifically designed for mobile users to explore new apps and games, converting their time into payments as they engage. Play2Pay generates revenue from mobile app and game publishers, who pay to access Play2Pay's highly engaged audience. The Ad It Up app is preloaded and marketed in partnership with leading Tier-1 wireless, cable & internet and utility providers, providing a unique and compelling way to attract and retain customers. To date the company has paid out more than $30 million in bill credits. For more information:
