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Manhattan launches Shopify app to tackle £38B reported losses
Manhattan launches Shopify app to tackle £38B reported losses

Techday NZ

time21-05-2025

  • Business
  • Techday NZ

Manhattan launches Shopify app to tackle £38B reported losses

Manhattan Associates has announced the release of a connector app for Manhattan Active Order Management on the Shopify App Store, providing retailers with access to real-time inventory and fulfilment capabilities. The newly launched connector app offers retailers immediate connectivity around network inventory visibility, live tracking of order fulfilment status, and payment processing integration. It also supports order integration for Shop Pay, broadening payment options for retailers and their customers. Several enterprise-level retailers are currently using the connector app to enhance their omnichannel commerce and fulfilment operations. According to Manhattan Associates, these retailers are leveraging seamless connectivity across Shopify and Manhattan's solutions to provide what the company terms as a unified shopping and fulfilment experience for customers. With Manhattan's Order Management and Store Inventory and Fulfilment now integrated into Shopify as part of Manhattan Active Omni, the company aims to address the complexities faced by large retailers. Manhattan Active Omni is designed to improve customer service, boost loyalty, and deliver real-time inventory visibility. The solution also supports a variety of fulfilment methods, including in-store pickup, kerbside pickup, same-day delivery, and more. Industry estimates have highlighted the scale of lost revenue due to mismatched retail systems, with an estimated GBP £38 billion lost to abandoned checkouts in 2024. The company states that its connector app provides retailers with improved transparency and decision-making, thereby supporting both customer satisfaction and business profitability. "Mastering same-day, BOPIS, and ship-from-store, while ensuring inventory visibility and a seamless customer experience, is the new imperative. Manhattan's order management powers brands with real-time inventory, seamless fulfilment, and full transparency - driving innovation, growth, and loyalty through exceptional omnichannel experiences," Rukmani Subramanian, Vice President of Partnerships at Shopify, commented on the collaboration. "We're proud to partner with Shopify to deliver a market leading end-to-end commerce solution. Shopify and Manhattan share a vision of speed and ease of checkout and rapid and transparent order fulfilment. Both the Shopify and Manhattan platforms put a premium on customer experience, be that online, in the contact centre, or when receiving the ordered items," Brian Kinsella, Senior Vice President of Product Management for Manhattan, said, highlighting the joint vision behind the partnership. The connector app's role in providing real-time inventory data is positioned as a response to a retail environment where customers expect accurate, up-to-date information on product availability and delivery timelines. By unifying front-end shopping experiences with back-end inventory and fulfilment networks, the app seeks to reduce customer uncertainty and frustration often linked to order processing and delivery. Retailers adopting the connector are expected to be able to make more informed fulfilment decisions, balancing customer requirements with operational efficiency and cost control. Direct connectivity between Shopify-powered sales channels and Manhattan's order management tools enables quicker response times and the ability to offer multiple fulfilment and delivery options to end customers. The integration supports both the sales process and the subsequent fulfilment lifecycle, allowing brands to combine digital and physical retail operations. With functionalities supporting buy online, pick up in store (BOPIS), kerbside collection, and direct home delivery, the app aims to address evolving trends in customer purchasing behaviour and delivery expectations.

Manhattan launches Shopify app to tackle £38 billion losses
Manhattan launches Shopify app to tackle £38 billion losses

Techday NZ

time21-05-2025

  • Business
  • Techday NZ

Manhattan launches Shopify app to tackle £38 billion losses

Manhattan Associates has announced the release of a connector app for Manhattan Active Order Management on the Shopify App Store, providing retailers with access to real-time inventory and fulfilment capabilities. The newly launched connector app offers retailers immediate connectivity around network inventory visibility, live tracking of order fulfilment status, and payment processing integration. It also supports order integration for Shop Pay, broadening payment options for retailers and their customers. Several enterprise-level retailers are currently using the connector app to enhance their omnichannel commerce and fulfilment operations. According to Manhattan Associates, these retailers are leveraging seamless connectivity across Shopify and Manhattan's solutions to provide what the company terms as a unified shopping and fulfilment experience for customers. With Manhattan's Order Management and Store Inventory and Fulfilment now integrated into Shopify as part of Manhattan Active Omni, the company aims to address the complexities faced by large retailers. Manhattan Active Omni is designed to improve customer service, boost loyalty, and deliver real-time inventory visibility. The solution also supports a variety of fulfilment methods, including in-store pickup, kerbside pickup, same-day delivery, and more. Industry estimates have highlighted the scale of lost revenue due to mismatched retail systems, with an estimated GBP £38 billion lost to abandoned checkouts in 2024. The company states that its connector app provides retailers with improved transparency and decision-making, thereby supporting both customer satisfaction and business profitability. "Mastering same-day, BOPIS, and ship-from-store, while ensuring inventory visibility and a seamless customer experience, is the new imperative. Manhattan's order management powers brands with real-time inventory, seamless fulfilment, and full transparency - driving innovation, growth, and loyalty through exceptional omnichannel experiences," Rukmani Subramanian, Vice President of Partnerships at Shopify, commented on the collaboration. "We're proud to partner with Shopify to deliver a market leading end-to-end commerce solution. Shopify and Manhattan share a vision of speed and ease of checkout and rapid and transparent order fulfilment. Both the Shopify and Manhattan platforms put a premium on customer experience, be that online, in the contact centre, or when receiving the ordered items," Brian Kinsella, Senior Vice President of Product Management for Manhattan, said, highlighting the joint vision behind the partnership. The connector app's role in providing real-time inventory data is positioned as a response to a retail environment where customers expect accurate, up-to-date information on product availability and delivery timelines. By unifying front-end shopping experiences with back-end inventory and fulfilment networks, the app seeks to reduce customer uncertainty and frustration often linked to order processing and delivery. Retailers adopting the connector are expected to be able to make more informed fulfilment decisions, balancing customer requirements with operational efficiency and cost control. Direct connectivity between Shopify-powered sales channels and Manhattan's order management tools enables quicker response times and the ability to offer multiple fulfilment and delivery options to end customers. The integration supports both the sales process and the subsequent fulfilment lifecycle, allowing brands to combine digital and physical retail operations. With functionalities supporting buy online, pick up in store (BOPIS), kerbside collection, and direct home delivery, the app aims to address evolving trends in customer purchasing behaviour and delivery expectations.

Manhattan and Shopify Deliver Seamless Omnichannel Shopping Experiences with Latest Order Management Collaboration
Manhattan and Shopify Deliver Seamless Omnichannel Shopping Experiences with Latest Order Management Collaboration

Business Wire

time21-05-2025

  • Business
  • Business Wire

Manhattan and Shopify Deliver Seamless Omnichannel Shopping Experiences with Latest Order Management Collaboration

LONDON--(BUSINESS WIRE)-- Manhattan Associates Inc. (NASDAQ: MANH), a global leader in supply chain commerce solutions, today announced at its annual customer and partner gathering Momentum that a connector app to Manhattan Active ® Order Management is now available in the Shopify App Store. "Manhattan's order management powers brands with real-time inventory, seamless fulfilment, and full transparency - driving innovation, growth, and loyalty through exceptional omnichannel experiences." The connector app provides out of the box connectivity around real-time network inventory, order fulfilment status visibility, and payment processing. Further, the app provides order integration support for Shop Pay as a payment method. Manhattan also announced that several enterprise class retailers are now live using the connector app to facilitate a best-in-class shopping and fulfilment experience. These customers are benefitting from the full order lifecycle connectivity across Shopify and Manhattan. Now integrated with Shopify, Manhattan's Order Management and Store Inventory and Fulfilment solution is available as part of Manhattan Active Omni™, designed to handle the complexities of enterprise business. Manhattan Active Omni helps enterprises provide world class customer service to improve loyalty, real-time enterprise inventory visibility to drive sales, and best in class store fulfilment capabilities to enable pickup in store, kerbside pickup, same day delivery, and other vital delivery methods. 'Mastering same-day, BOPIS, and ship-from-store, while ensuring inventory visibility and a seamless customer experience, is the new imperative,' said Rukmani Subramanian, VP of Partnerships, Shopify. "Manhattan's order management powers brands with real-time inventory, seamless fulfilment, and full transparency - driving innovation, growth, and loyalty through exceptional omnichannel experiences." Brian Kinsella, senior vice president of Product Management for Manhattan added: 'We're proud to partner with Shopify to deliver a market leading end-to-end commerce solution. Shopify and Manhattan share a vision of speed and ease of checkout and rapid and transparent order fulfilment. Both the Shopify and Manhattan platforms put a premium on customer experience, be that online, in the contact centre, or when receiving the ordered items.' LinkedIn. -ENDS- About Manhattan Associates Manhattan Associates is a global technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers. Manhattan Associates designs, builds, and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfilment centre, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit

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