08-05-2025
- Business
- South Wales Argus
Chepstow & Caldicot Lions Club wins international award
The Chepstow & Caldicot Lions Club was awarded the Lions International Marketing Award for its "Meet the Lions" campaign.
The campaign, which used digital storytelling and social media, was created to spotlight members and their community service experiences.
This initiative not only increased local awareness but also led to a boost in membership, demonstrating the power of personal stories in motivating collective action.
Brian Waters, marketing officer for the club, said: "Our aim was to make the Lions' message more relatable by showing the real people behind the mission.
"To be recognised on the international stage is an incredible honour—and more importantly, it means more eyes on our work, more members, and more service."
The club was selected from hundreds of entries worldwide, and in addition to the recognition, the club has been awarded a grant to continue building its marketing efforts and expanding its community service footprint.
The Chepstow & Caldicot Lions Club is part of Lions Clubs International, the world's largest service club organisation with over 1.4 million members worldwide.
The club continues to support local needs through volunteer service, fellowship, and outreach.
The club invites community members who are interested in learning more or getting involved to connect through its ongoing #MeetTheLions series on Facebook and Instagram.
The series is part of the club's efforts to engage with the community and increase awareness of its work.
It is hoped that the international recognition will help to further increase awareness and membership, enabling it to continue its work in the community.
The Chepstow & Caldicot Lions Club remains committed to serving the community and looks forward to welcoming new members inspired by its award-winning campaign.
