Latest news with #BrookhavenRP
Digital Trends
15-05-2025
- Entertainment
- Digital Trends
Roblox creators can now sell physical merch in-game
Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical purchases, according to Roblox's announcement, and it opens up more avenues for creators to generate revenue in-game. 'Our vision for the future of shopping is an experience that's more exciting and social than the traditional online shopping experience. On Roblox, you can explore virtual stores, try on clothes, and share the experience with others,' the post reads. 'This naturally builds interest and purchase intent. Now we're taking it one step further, bridging the gap between virtual and real-world shopping by enabling Roblox users to purchase physical items.' Recommended Videos Roblox is a powerhouse of popular titles, many of which eclipse the top-played games on Steam. For example, Brookhaven RP has been favorited more than 23 million times, with more than 477,000 active players at the time of writing. Roblox reports that one of its creator studios, Twin Atlas, made more than six figures in the first few weeks of using the commerce platform. The potential for large earnings is there, especially with the more popular games on the platform. Players can browse real-world items, trying them on virtually to check how they look before deciding whether to purchase them or not. According to a 2023 survey, many shoppers — Gen Z in particular — are more likely to purchase an item after trying it on virtually. Roblox has partnered with Shopify, but it calls the platform its 'first' integration partner, suggesting more are in the pipeline. Even larger, well-known brands are leaping aboard, with companies like Fenty Beauty utilizing the Roblox commerce platform. The Weeknd is also offering a ticket for his upcoming film, paired with a digital in-game item. Anyone interested in utilizing this platform must meet the requirements to become an eligible creator, which include verifying your ID, having a Roblox Premium subscription, and following Roblox's Community Standards. It joins several other programs that creators can use to generate real-world revenue from Roblox users, including the Creator Affiliate Pilot Program and selling avatar items and games.
Yahoo
06-02-2025
- Business
- Yahoo
Roblox's ‘Brookhaven RP' Video Game Is Sold by Mystery Creator
(Bloomberg) -- Brookhaven RP, the most popular title on Roblox Corp.'s video-game service, was sold by its mystery creator to Voldex Entertainment Ltd., a startup that specializes in developing user-generated titles. Citadel to Leave Namesake Chicago Tower as Employees Relocate State Farm Seeks Emergency California Rate Hike After Fires Transportation Memos Favor Places With Higher Birth and Marriage Rates San Francisco Wants Wealthy Donors to Help Fix Fentanyl Crisis NY Transit Advocate Says Billions in Tax Hikes Would Fix MTA Brookhaven attracts 120 million players every month who enjoy role-playing life in a town and hanging out with friends. Terms of the sale by its creator, who goes by the name Wolfpaq, weren't disclosed. User-generated games have become big business on platforms like Roblox and Epic Games' Unreal Editor for Fortnite. Voldex's lineup includes titles played on Fortnite Creative and Minecraft, as well as on Roblox. On average, more people are playing Brookhaven at any moment than all but one of the top five games on Valve Corp.'s Steam service. The Roblox game Welcome to Bloxburg was sold to Embracer Group AB in 2022 for a reported $100 million — it had less than half of Brookhaven's user base. Wolfpaq said on the Discord message service that being the sole creator of a game 'comes with great cost.' Voldex will assign at least 15 developers to continue building the title, founder and Chief Executive Officer Alex Singer said in an interview. The game's creator will stay on through the transition. 'I have decided it's time for me to pass the torch to a team of developers who will be as dedicated to Brookhaven as I have been,' Wolfpaq said. Singer began his business making and then purchasing user-made Minecraft games for between $1,000 and $80,000. He shifted to Roblox around 2018, acquiring the popular games Driving Empire and Universe Football, which now has an official deal with the NFL. In September, he called the investment bank Raine Group seeking financing to buy Brookhaven. Voldex and Raine, which led the equity financing for the deal, also declined to share the terms. 'We haven't seen this much interest in putting forward money for game investment in a long time,' Dara Leung, a managing director at Raine, said in an interview. 'It was a very competitive process to even invest.' In a post on X, Roblox Chief Executive Officer Dave Baszucki congratulated Wolfpaq, who 'built an experience on Roblox that competes with any standalone life simulation game.' The sale stands in contrast to a tough investment climate for game startups. Investors have retreated in recent years, citing skyrocketing costs of development and an uncertain rate of success with consumers. Gaming investment may fall further in 2025, according to a December PitchBook report. The authors expect 'a further pullback in the number of investors backing content developers, but the industry's long-term trajectory means the sector is underinvested relative to the $187.7 billion spent on games annually,' the report reads. Investors see more opportunity in platforms where users can make their own games. Roblox continues to grow at a steady rate and boasts nearly 90 million daily active users. Instead of spending on pricey motion-capture technology or multiplatform marketing, Roblox developers rely on the company's tools to make and publish less-expensive, whimsical games that appeal to younger audiences. 'Platforms like Roblox have proven that its tools and technology truly democratize game creation,' Leung said. 'It's a very unique opportunity. We're just at the beginning.' Orange Juice Makers Are Desperate for a Comeback Inside Elon Musk's Attack on the US Government Believing in Aliens Derailed This Internet Pioneer's Career. Now He's Facing Prison Amazon and SpaceX Want In on India's Satellite Internet Market Elon Musk Inside the Treasury Department Payment System ©2025 Bloomberg L.P. Sign in to access your portfolio
Bloomberg
04-02-2025
- Entertainment
- Bloomberg
Roblox's ‘Brookhaven RP' Video Game Is Sold by Mystery Creator
Brookhaven RP, the most popular title on Roblox Corp. 's video-game service, was sold by its mystery creator to Voldex Entertainment Ltd., a startup that specializes in developing user-generated titles. Brookhaven attracts 120 million players every month who enjoy role-playing life in a town and hanging out with friends. Terms of the sale by its creator, who goes by the name Wolfpaq, weren't disclosed.
