Latest news with #BrooksBoyer
Time of India
29-04-2025
- Sport
- Time of India
'TerriBULL' - White Sox fans debate historic NBA-MLB jersey fusion
'TerriBULL' - White Sox fans debate historic NBA-MLB jersey fusion (Image Source: MLB/X) The Chicago White Sox officially unveiled their new Nike City Connect Series jersey, and it's making history. The new design, a co-branded collaboration with the Chicago Bulls, is the first of its type to combine elements of both an MLB and an NBA team. Drawing on two of the city's most legendary franchises as inspiration, the uniform pays tribute to Chicago sports history . White Sox unveil Bold New City Connect uniform in historic NBA-MLB collaboration It's not only a jersey, it's a salute to Chicago. The black-and-red colorway is a salute to both teams, and the pinstripes on the jersey are a nod to the Bulls' unstoppable nineties decade and the White Sox's historic legacy. On the collar, a small but significant detail: nine stars, symbolizing the combined championships of the two clubs. White Sox Chief Revenue and Marketing Officer Brooks Boyer explained how the concept developed. "One of the challenges we had coming out of having our first Southside City Connect jersey was how could you ever match it or top it," Brooks Boyer said. That's when the concept of partnering with the Bulls became a reality. "One of the thoughts that was pushed right away was that no one has ever done a collaboration between a Major League Baseball team and an NBA team. In a market like Chicago with a history of both teams, how great would it be to be able to collaborate with our partners in the Bulls, along with Nike and Fanatics, to do something that is unique and very different." The end result is a uniform that brings classic and bold innovation together, making it a standout not only for the team but in all of baseball. Fans divided over bold new White Sox look Fan reaction to the jersey reveal was immediate and divided, with social media lighting up in both support and criticism. While some celebrated the unique tribute to Chicago sports, others weren't impressed. Some called the collaboration 'TerriBULL,' criticizing the design as unnecessary and off-brand. One fan commented, 'They don't deserve to wear those' while another simply called it 'trash.' Others were equally blunt, saying, 'This is a terrible idea,' expressing frustration over the departure from tradition. The new uniforms will first appear on the field on Friday, May 2, when the White Sox play the Houston Astros. The team intends to use the unique uniforms for every Friday game during the 2025 season. The gear is available for fans to purchase from different stores. Also Read: Chicago Bulls Vs Miami Heat Final Injury Report (April 16, 2025): Key Updates About Josh Giddey And Lonzo Ball Ahead Of Elimination Game
Axios
27-03-2025
- Business
- Axios
$15 milkshakes are the real draw at White Sox games this season
The White Sox season starts Thursday, and fans are expected to flock to Rate Field — not for the game, but the milkshakes. The big picture: During last year's abysmal season, fans joyfully promoted the tasty Campfire Milkshake, which featured graham crackers, burned marshmallows and whipped cream. Hey, the team may have been bad, but the concessions weren't. The latest: To capitalize on the viral hit, the ballpark is trotting out more milkshake flavors this season. What they're saying:"We can't control what happens between the white lines when grown men have a round ball and a round bat," White Sox chief revenue and marketing officer Brooks Boyer told the Tribune. "But what we can control is everything outside those lines." Yes, but: The cost? $15. With tax, $16.61. Zoom in: The shakes aren't the only wallet-busters on the menu. Rate Field will add new items like celebrity chef David Chang's fried chicken and will continue offering $12 craft beers. By the numbers: A new study says that ballpark concessions keep getting more expensive. The average game-day excursion for a family of four at a major league game has ballooned to $239.33. That includes four general admission tickets, two beers, two soft drinks, four hot dogs, parking and a souvenir. The White Sox rank 11th in the league for highest average cost, coming in at $240.28. That pales in comparison to the same experience at Wrigley Field ($325.73). Reality check: The Cubs spend more than $180 million on their team's payroll, while the Sox rank close to the bottom of the league with just $56 million. The Cubs ranked sixth in the league for overall attendance, while the Sox were 27th. Zoom out: Rising costs at ballparks have drawn the attention of owners in other sports, namely the NBA. Mat Ishbia recently bought the Phoenix Suns and lowered prices on select menu items this season. A hot dog that once cost $9? Now $2. What they're saying: "The value menu is another investment in our fans and provides options for everyone, ensuring our fans have the best gameday experience in the NBA," Ishbia said in a statement. The intrigue: Mat's brother Justin Ishbia has just upped his minority ownership stake in the White Sox and is rumored to be the likely suitor if current owner Jerry Reinsdorf sells the team. The bottom line: The White Sox have invested in giving fans world-class amenities at the ballpark, but the price may be keeping people from enjoying them.
