Latest news with #Brother'sBondBourbon
Forbes
21-04-2025
- Business
- Forbes
Brother's Bond Bourbon Looks To Stir Up Sustainability During Earth Month
Earth Month and Earth Day are a time that many are trying to make a bit more effort to support more sustainable practices. For some though, it's a constant effort. A great example is Brother's Bond Bourbon. This brand may get a lot of attention for their bourbon, but they are equally established for their consistent sustainability efforts. Espresso Regentini from Brother's Bond Bourbon. Brother's Bond Bourbon In fact their Regenerative Grain Straight Bourbon was one of the first small batch bourbons in the U.S. made with regenerative grains and the brand has donated a portion of every Brother's Bond bottle sold to Kiss the Ground, which supports soil health. Now, the brand is marking Earth Month in a special way with their Shake & Stir Up change campaign in an effort to support sustainability and regenerative agriculture. Ian Somerhalder, who co-founded Brother's Bond with Paul Wesley, chatted with in an email interview about this Earth Month initiative, but he explains for this brand, sustainability isn't an add-on; it's a founding principle. "From day one, our mission has been to create exceptional whiskey while protecting the planet for future generations," said Somerhalder, who says his team is committed to helping transition U.S. farmland to regenerative agricultural practices, with an ambitious goal of supporting 100 million acres by 2030. "Regenerative farming rebuilds soil health, enhances biodiversity, and captures carbon; it's one of the most hopeful and scalable solutions to the climate crisis. Every bottle of Brother's Bond helps support this transition, with 1% of our sales donated to advancing soil health. It's about legacy, impact, and crafting a better future, sip by sip," said Somerhalder. To this end, the Regenerative Grain Bourbon is a small-batch release made with grains grown using regenerative practices within 20 miles of the distillery in North Carolina. "It's a blend of a nuanced three-year bourbon and a distinct six-year wheated bourbon, and it's one of the first in the U.S. made with regeneratively farmed grains," said Somerhalder, who shared sourcing these grains wasn't easy. "There's no existing roadmap, but we felt strongly about leading the change. This release represents a tangible step toward more environmentally responsible bourbon-making, and the flavor speaks for itself: rich caramel, toasted oak, campfire marshmallow. It's an award-winning bourbon with depth and purpose," said Somerhalder, As part of their sustainability efforts, Brothers Bond is also working with Kiss the Ground, a nonprofit that's changing how we think about soil. "They advocate for regeneration as a solution to the climate, water, and wellness crisis, and they make the science accessible and inspiring," said Somerhalder. "I've been involved with them personally for years and helped produce both Kiss the Ground and Common Ground, two powerful documentaries about the regenerative movement." Brother's Bond supports their mission financially and through awareness. "With every bottle sold, we're contributing to their work helping U.S. farmers shift to regenerative practices—over 36 million acres and counting. It's a partnership grounded in shared values and real impact," said Somerhalder. For Earth Month's Shake & Stir Up Change campaign, the team created two coffee-forward cocktails: The Espresso Regentini, which is made with certified regenerative coffee beans from Kiss the Ground, as well as the Carbon Capture Cold Brew, a bourbon-forward spin with a touch of sweetness. "Coffee and bourbon share deep roots in agriculture and craftsmanship, and we wanted to use that connection to tell a bigger story about regeneration, flavor, and making better choices," said Somerhalder, who believes the Espresso Regentini especially gives the classic espresso martini a more soulful, whiskey-rich profile. "Bourbon and coffee were meant to meet, and this Earth Month felt like the perfect time to introduce them," said Somerhalder.
Yahoo
16-04-2025
- Business
- Yahoo
Brother's Bond Bourbon Shines a Light on Regenerative Agriculture This Earth Month
Award-Winning Whiskey with Purpose: Supporting Soil Health, One Sip at a Time PLANO, Texas, April 16, 2025 /PRNewswire/ -- In celebration of Earth Month, Brother's Bond Bourbon is proud to SHAKE & STIR UP CHANGE—a campaign inspiring bourbon lovers to sip more sustainably and support regenerative agriculture. Brother's Bond Bourbon—the award-winning bourbon brand, founded by actors, longtime friends, and whiskey experts, Ian Somerhalder and Paul Wesley—continues to spotlight its commitment to sustainable craftsmanship and has gone beyond crafting the best whiskey. The brand was founded in 2021 with a mission to create exceptional whiskey while preserving the planet for future generations and striving to transition the bourbon-making process to 100% regenerative practices. Brother's Bond is committed to supporting the transition of U.S. farmland to regenerative agricultural practices, with a goal of reaching 100 million acres by 2030. Brother's Bond Regenerative Grain Straight Bourbon, crafted with regenerative grains grown within 20 miles of the North Carolina distillery, is taking center stage this April. This small-batch, award-winning release is a blend of a nuanced three-year bourbon and a distinct six-year wheated bourbon, aged using custom toast and char methods to create a rich, expressive flavor. This limited-release bourbon remains one of the first bourbons in the U.S. crafted with regenerative grains and represents a meaningful step in the brand's commitment to environmental responsibility. Brother's Bond Regenerative Grain Straight Bourbon Whiskey$59.99 MSRP / 95 Proof Color: Rich, deep, caramel amber Aroma: Dreamy, full of caramel sweetness and toasted oak Taste: Campfire marshmallow, seasoned oak, roasted buttered corn, vanilla glaze Finish: Warm to the very soul, lingering softly Empty Glass: Sublime "To us, bourbon is about more than flavor—it's about legacy and impact," said Ian Somerhalder, co-founder of Brother's Bond Bourbon. "Regenerative farming isn't just an agricultural shift—it's a hopeful solution to the climate crisis. By caring for the land and supporting the farmers who steward it, we're creating a richer, more meaningful whiskey experience—one that preserves the earth for future generations. Every sip connects us to something bigger, and every pour is a step toward something better." Since its founding, Brother's Bond has proudly supported Kiss the Ground, a non-profit championing regeneration and healthy soil as a solution to our wellness, water, and climate crisis. The brand has donated a portion of every bottle sold to advance soil health and is honored to collaborate with partners like Kiss the Ground to be part of a broader movement helping over 36 million U.S. acres transition to regenerative practices. To toast the movement, the brand created two eco-conscious Earth Month cocktails: Espresso Regentini – bold and creamy, featuring Kiss the Ground's certified regenerative coffee beans Carbon Capture Cold Brew – a chilled coffee cocktail with a subtle sweetness Sip. Watch. Join. April 22 at 10 AM PT, tune in to the live Q&A on Common Ground Film's YouTube channel with the creators of the regenerative agriculture documentary Common Ground, followed by streaming the film and its prequel Kiss the Ground on Amazon Prime. Every view helps spread awareness and amplify the message of regeneration. Retail PartnershipBrother's Bond Bourbon is also featured in Spec's "Healthy Soil, Healthy Planet" campaign across Texas this April, encouraging consumers to support regeneration by donating at checkout. You can also find Brother's Bond Regenerative Grain Bourbon at other leading retailers nationwide, including Rouses Market, Total Wine & More, GoPuff, BevMo!, and ABC Fine Wine & Spirits, so you can sip sustainably wherever you shop. For more information, visit or follow @brothersbondbourbon on Instagram, Facebook, TikTok, and X @brothersbond. About Brother's BondBrother's Bond Bourbon, founded by famous on-screen brothers, whiskey makers, and real-life friends Ian Somerhalder and Paul Wesley, is an ultra-premium bourbon brand celebrated for its exceptional quality and craftsmanship. Meticulously crafted with the finest all-natural ingredients and aged to perfection, Brother's Bond honors the rich heritage of American whiskey-making. The hand-selected, award-winning small-batch whiskey portfolio includes Straight Bourbon, Original Cask Strength Straight Bourbon, American Blended Rye, Regenerative Grain Straight Bourbon, and Bottled-in-Bond Straight Bourbon, which has been recognized as one of the Top 5 Bourbons in the world. Beyond exceptional taste, Brother's Bond is committed to sustainability, giving back a portion of proceeds to regenerative agriculture and responsible sourcing with every bottle sold. Brother's Bond is redefining what it means to enjoy an ultra-premium whiskey – one sip, one story, one bond at a time. Time to Bond. For more information, visit and follow us on Instagram, Facebook, and TikTok @brothersbondbourbon and X @brothersbond. CONTACT:Laura Mulhernlmulhern@ View original content to download multimedia: SOURCE Brother's Bond Bourbon Sign in to access your portfolio
Yahoo
05-03-2025
- Business
- Yahoo
Brother's Bond Bourbon Launches Global Expansion Strategy Across Three Continents
New Strategic Partnerships Enhance Global Availability of Award-Winning Ultra-Premium Whiskey PLANO, Texas, March 5, 2025 /PRNewswire/ -- Brother's Bond Bourbon, is proud to announce its global expansion with strategic partnerships in key international markets. The award-winning bourbon brand, founded by actors, longtime friends, and whiskey experts, Ian Somerhalder and Paul Wesley, is broadening its global reach with Brand Venture in Europe, Nimbility in Asia, and Craft & Culture in the United Arab Emirates. This expansion marks a significant milestone in Brother's Bond's mission to bring exceptional bourbon to consumers worldwide. Brother's Bond Bourbon first began working with Brand Venture in 2024 to explore market opportunities for direct-to-consumer (DTC) sales in Europe. Following the proven success of this approach, the brand is now expanding further into international markets with a comprehensive distribution strategy. Brand Venture will oversee Brother's Bond Bourbon's entire logistics, warehousing, and financial operations in Europe, streamlining stock management and order fulfillment in the UK and Europe. In addition, Brother's Bond has partnered with Nimbility to establish a strong presence in Asia and with Craft & Culture to introduce its premium bourbon to consumers in the United Arab Emirates. "Expanding Brother's Bond Bourbon internationally has always been part of our long-term vision," said Vincent Hanna, CEO of Brother's Bond Bourbon. "We are thrilled to partner with three key global partners to bring our award-winning ultra-premium whiskey to new consumers worldwide. This is a major step forward in our journey to share our passion, innovation, and craftsmanship with whiskey lovers across the globe—one sip, one story, one bond at a time." Brother's Bond Bourbon is launching four expressions in its international markets, each reflecting the craftsmanship and dedication behind the brand: Brother's Bond Straight Bourbon Whiskey – A four-grain, high-rye straight bourbon and the flagship in the Brother's Bond portfolio. Brother's Bond American Blended Rye Whiskey – A bold, innovative blend redefining the rye whiskey experience. Brother's Bond Cask Strength Straight Bourbon – A powerful, unfiltered bourbon crafted for true whiskey enthusiasts. Brother's Bond Bottled-In-Bond Straight Bourbon – A timeless expression of heritage, tradition, and unmatched quality. With a commitment to excellence, Brother's Bond Bourbon has established a robust infrastructure in each region to ensure efficient distribution and seamless access for consumers. Through its partnerships with Brand Venture, Nimbility, and Craft & Culture, the brand is poised to make a lasting impact in the international spirits market. About Brother's BondBrother's Bond Bourbon, founded by famous on-screen brothers, whiskey makers, and real-life friends Ian Somerhalder and Paul Wesley, is an ultra-premium bourbon brand celebrated for its exceptional quality and craftsmanship. Meticulously crafted with the finest all-natural ingredients and aged to perfection, Brother's Bond honors the rich heritage of American whiskey-making. The hand-selected, award-winning small-batch whiskey portfolio includes Straight Bourbon, Original Cask Strength Straight Bourbon, American Blended Rye, Regenerative Grain Straight Bourbon, and Bottled-in-Bond Straight Bourbon, which has been recognized as one of the Top 5 Bourbons in the world. Beyond exceptional taste, Brother's Bond is committed to sustainability, giving back a portion of proceeds to regenerative agriculture and responsible sourcing with every bottle sold. Brother's Bond is redefining what it means to enjoy an ultra-premium whiskey – one sip, one story, one bond at a time. Time to Bond. For more information, visit and follow us on Instagram, Facebook, and TikTok @brothersbondbourbon and X @brothersbond. CONTACT: Laura Mulhernlmulhern@ View original content to download multimedia: SOURCE Brother's Bond Bourbon Sign in to access your portfolio
Yahoo
27-01-2025
- Business
- Yahoo
BANFI VINTNERS ANNOUNCES BROTHER'S BOND BOURBON AS AN AGENCY BRAND
This partnership marks the family-owned company's first foray into the whiskey category NEW YORK, Jan. 27, 2025 /PRNewswire/ -- Banfi Vintners, a leading Italian wine producer and importer of its family-owned fine wines, and Brother's Bond Bourbon, a trailblazer in premium American whiskey, are proud to announce their strategic sales partnership. Through this collaboration, Banfi will serve as Brother's Bond's sales agency in the U.S., leveraging its extensive network and expertise. "We are excited to welcome Brother's Bond to our portfolio," says Cristina Mariani-May, third-generation family proprietor and CEO of Banfi. "Their passion for sustainability, quality and vision aligns with our core values, and we are thrilled to showcase their exceptional quality nationwide. At Banfi, we remain committed to offering distinctive brands with unique stories to tell, and the stars have aligned with Brother's Bond Bourbon." Co-founded by longtime friends, actors, and whiskey experts Ian Somerhalder and Paul Wesley, Brother's Bond Bourbon has quickly established itself as a leader in the whiskey world with 29 industry awards and 90+ ratings. Its portfolio of small-batch, ultra-premium bourbon, and rye whiskeys includes the acclaimed Bottled in Bond, ranked among the Top 5 Bourbons globally. Brother's Bond goes beyond exceptional taste by giving back a portion of proceeds to regenerative agriculture with every bottle purchase, supporting farmers transitioning to regenerative practices, and contributing to the restoration of over 34 million acres of healthy soil across the U.S. In 2024, Brother's Bond introduced its first Regenerative Grain bourbon, furthering its commitment to sustainability. "We chose Banfi Vintners as our exclusive U.S. sales partner because they are a prestigious and highly respected family wine company, known for their dedication to quality and tradition. Banfi's impressive sales expertise, strong on-premise stature, and deep industry relationships match our strategic vision for growth," said Vincent Hanna, co-founder and CEO of Brother's Bond Distilling Company. "Their values perfectly align with those of Brother's Bond Bourbon, sharing our principles of excellence and passion for the craft. This collaboration allows us to focus on what we do best: creating exceptional bourbon while reaching more consumers who share our passion for sustainability and quality." The news comes less than a year after the appointment of Jenn Engel as Chief Commercial and Strategy Officer. Engel joined Banfi with a bold vision to grow the business through strategic portfolio diversification, and this collaboration exemplifies that ambition. Together, the two companies aim to elevate Brother's Bond's presence in the U.S. marketplace, uniting their shared values of excellence, sustainability, and innovation. This partnership marks Banfi's first portfolio extension in over a decade, reflecting CEO Mariani-May's stewardship of her company and her strategic approach to growth. "A lot goes into selecting a brand that fits in a family of brands as focused as ours," explains Mariani-May. "The timing is right for us to welcome Brother's Bond and Banfi's future is incredibly bright." MEDIA CONTACTS: Banfi: banfi@ Bond: Laura Mulhern, lmulhern@ About Banfi Founded 1919 in New York City, Banfi continues to be solely owned by the Mariani family with Cristina Mariani-May as proprietor and CEO. The portfolio's jewel is the award-winning Castello Banfi vineyard estate in Montalcino, Tuscany. The prestigious wine portfolio, along with the Castello Banfi Il Borgo luxury hotel, Michelin-starred dining, and extensive hospitality offers the ultimate authentic Tuscan experience. The Mariani family is also owner of US Pacific Northwest based Pacific Rim & Company with projects from premiere AVAs across Washington state and the acclaimed Willamette Valley, Oregon. The Banfi portfolio also includes ownership interest in leading organic brand Natura wines, produced by Emiliana Organic Vineyards, Chile. For more information, visit About Brother's Bond Brother's Bond Bourbon, founded by famous on-screen brothers, whiskey makers, and real-life friends Ian Somerhalder and Paul Wesley, is an ultra-premium bourbon brand celebrated for its exceptional quality and craftsmanship. Meticulously crafted with the finest all-natural ingredients and aged to perfection, Brother's Bond honors the rich heritage of American whiskey-making. The hand-selected, award-winning small-batch whiskey portfolio includes Straight Bourbon, Original Cask Strength Straight Bourbon, American Blended Rye, Regenerative Grain Straight Bourbon, and Bottled-in-Bond Straight Bourbon, which has been recognized as one of the Top 5 Bourbons in the world. Beyond exceptional taste, Brother's Bond is committed to sustainability, giving back a portion of proceeds to regenerative agriculture and responsible sourcing with every bottle sold. Brother's Bond is redefining what it means to enjoy an ultra-premium whiskey – one sip, one story, one bond at a time. Time to Bond. For more information, visit and follow us on Instagram, Facebook, and TikTok @brothersbondbourbon and X @brothersbond View original content to download multimedia: SOURCE Banfi Vintners Sign in to access your portfolio
