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Bubbles O2 Plans Expansion Into MENA And ASEAN Markets To Fill Halal Product Gap
Bubbles O2 Plans Expansion Into MENA And ASEAN Markets To Fill Halal Product Gap

Barnama

time18-05-2025

  • Business
  • Barnama

Bubbles O2 Plans Expansion Into MENA And ASEAN Markets To Fill Halal Product Gap

REGION - CENTRAL > NEWS By Mohd Noor Azeery Idris KUALA LUMPUR, May 18 (BERNAMA) -- Oxygenated mineral water company, Bubbles O2 Sdn Bhd, plans to penetrate the Middle East and North Africa (MENA) and ASEAN markets, which have been identified as having a significant gap in halal product offerings. Bubbles O2 managing director Ain Azizah Arifin said the move is part of the company's long-term strategy to break into regional and global markets that are increasingly open to halal products. bootstrap slideshow She noted that the MENA region is undergoing significant changes, with more countries opening up to halal product imports, creating many new markets to explore. 'We see a lot of opportunities in the MENA region, which is now starting to open up, and at the same time, there is a noticeable gap in halal product availability,' she said on Bernama TV's 'Bual Bisnes' programme yesterday. Meanwhile, the focus for ASEAN is on neighbouring countries closest to Malaysia. According to Ain Azizah, there is a growing demand among ASEAN nations for lifestyle-based health products. This is due to increasing awareness of the health benefits of oxygenated water. She said that Bubbles O2 has already made its way into the Brunei and Dubai markets since 2024 and has received a highly encouraging response.

MSM plans to revive sugar cane plantations in Malaysia
MSM plans to revive sugar cane plantations in Malaysia

The Star

time12-05-2025

  • Business
  • The Star

MSM plans to revive sugar cane plantations in Malaysia

MSM Malaysia GCEO Syed Feizal Syed Mohammad –KAMARUL ARIFFFIN/TheStar Kuala Lumpur: Refined sugar producer MSM Malaysia Holdings Bhd (MSM) plans to restart domestic sugar cane plantations to reduce its complete dependence on imported raw sugar. MSM group chief executive officer Syed Feizal Syed Mohammad said this will also address increasing global risks such as climate change, geopolitical tensions, and supply chain disruptions. "Yes, MSM currently depends 100 per cent on imported raw sugar, but in the future, God willing, MSM is conducting studies to restart sugar cane agriculture in Malaysia,' he said during Saturday's 'Bual Bisnes' programme on Bernama TV. Syed Feizal added that Sarawak and the northern states of Peninsular Malaysia have been identified as suitable locations for large-scale sugar cane plantations. MSM previously operated about 4,000 hectares of sugar cane plantations in Chuping, Perlis, since the 1970s, but operations were halted as the scale was not economically viable. Additionally, the company is exploring the potential of alternatives such as palm-based palm sugar to reduce sole dependence on sugar cane. Syed Feizal explained that this approach could potentially meet consumer needs and taste preferences in the Asia-Pacific region. "In Europe, sugar beet is used as an alternative raw material source, but it does not suit the taste preferences in this region's markets. "We may conduct studies on palm sugar from Nipah coconut and other sources. Perhaps not on a large scale, but God willing, it will satisfy consumers who prefer the taste of palm sugar,' he said. Syed Feizal added that exploring alternative sources is part of the MSM's long-term strategy to enhance supply chain resilience and adapt to changing market trends. - Bernama

MSM plans to revive sugar cane plantations in Malaysia
MSM plans to revive sugar cane plantations in Malaysia

New Straits Times

time12-05-2025

  • Business
  • New Straits Times

MSM plans to revive sugar cane plantations in Malaysia

KUALA LUMPUR: Refined sugar producer MSM Malaysia Holdings Bhd (MSM) plans to restart domestic sugar cane plantations to reduce its complete dependence on imported raw sugar. MSM group chief executive officer Syed Feizal Syed Mohammad said this will also address increasing global risks such as climate change, geopolitical tensions, and supply chain disruptions. "Yes, MSM currently depends 100 per cent on imported raw sugar, but in the future, God willing, MSM is conducting studies to restart sugar cane agriculture in Malaysia," he said during Saturday's 'Bual Bisnes' programme on Bernama TV. Syed Feizal added that Sarawak and the northern states of Peninsular Malaysia have been identified as suitable locations for large-scale sugar cane plantations. Featured Videos MSM previously operated about 4,000 hectares of sugar cane plantations in Chuping, Perlis, since the 1970s, but operations were halted as the scale was not economically viable. Additionally, the company is exploring the potential of alternatives such as palm-based palm sugar to reduce sole dependence on sugar cane. Syed Feizal explained that this approach could potentially meet consumer needs and taste preferences in the Asia-Pacific region. "In Europe, sugar beet is used as an alternative raw material source, but it does not suit the taste preferences in this region's markets. "We may conduct studies on palm sugar from Nipah coconut and other sources. Perhaps not on a large scale, but God willing, it will satisfy consumers who prefer the taste of palm sugar," he said. Syed Feizal added that exploring alternative sources is part of the MSM's long-term strategy to enhance supply chain resilience and adapt to changing market trends.

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