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Deion Sanders' Son Makes Major Nike Announcement
Deion Sanders' Son Makes Major Nike Announcement originally appeared on Athlon Sports.
The Sanders family is likely the most popular sports family in the current landscape. On Instagram alone, the Sanders family boasts over 10 million followers. While social media is not the lone metric, that is a number that cannot be ignored.
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Deion Sanders Jr deserves his flowers and Nike stepped up. Like every other Sanders, Bucky was an athlete. In three seasons with SMU, Bucky amassed over 1500 return yards with a 21-yard average, 233 yards on offense, as well as being a contributor on defense. The NFL was a long shot.
However, once Deion Sanders became a Power Four college football coach, Bucky seized an opportunity. Shortly thereafter, Well Off Media would become the most popular inside access sports channel on the internet covering any one team. With almost 600k subscribers and almost 2,000 videos posted, Well Off Media has become daily viewing for fans.
On Monday, Sanders Jr's official twitter account posted four images, and the caption read, 'Ossacin done got his own DT 93s'. Yes, he is a Sanders. Yes, he has access to the CU facility that has access to Nike's entire catalogue. Yes, his father is a Nike signature athlete. However, those factors do not equal getting his own shoe.
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This would be a significant get for any non-player, but in the case of Bucky, it almost feels like the credit for what he's created. For a media model that should be emulated by every Power Four program in the country. Bucky saw an opportunity and turned into a social media empire.
Bucky's Proto '92 would move numbers. First and foremost, the Bucky PE might be the best colorway of the Diamond Turf Proto '92 that we've seen to date. Mostly red, Bucky's admitted favorite color, in a delicate suede. Black forefoot strap that moves up from the black mid and outsole. With significant amounts of white throughout.
Everything fits within something the sneaker community would expect to see produced. The heel counter includes a large white anchor panel with the 'Well Off Media' W-O crown logo in full view, at 3x the real estate given to the swoosh below it.
While it could be easy to assume that Bucky's proximity to Coach Prime all but guaranteed this might eventually happen, the shoe makes a very different statement. Hopefully, Deion Sanders Jr will influence future colorways and styles moving forward. The Ossacin DT 93s is strong evidence that Bucky is already a better celebrity collab designer than Travis Scott, Ma Maniere, and Off White.
This story was originally reported by Athlon Sports on Jun 17, 2025, where it first appeared.
