10-05-2025
As controversy gets heated up, Dale Earnhardt Jr. reveals why he chose to let go of the Trademark Dispute
NASCAR legend Dale Earnhardt Jr. has stopped his effort to trademark the Junior Motorsports No. 8. This happened after Lamar Jackson opposed Earnhardt's application. Earnhardt explained the situation on his podcast. He mentioned JR Motorsports' previous attempts to trademark versions of the number. Earnhardt decided to avoid a legal battle with Jackson.
In a safe move,
NASCAR
legend
Dale Earnhardt Jr.
has backed off his attempt to trademark the Junior Motorsports No.8, just days after
Lamar Jackson
filed a notice of opposition against Earnhardt.
Earnhardt has explained the entire situation in his latest podcast series named Dale Jr. Download. Giving a background, Earnhardt, who drove the number eight car in NASCAR, also applied last year for the number 8 trademark.
'Budweiser No. 8,' NASCAR legend Dale Earnhardt Jr. explains the history of 'No.8'
In his latest podcast, he said that his company,
JR Motorsports
, has secured trademark rights for the No.8 on his Budweiser car.
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This is not the first attempt, but the company has earlier tried to secure trademark protection from different versions of numbers.
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'I learned on social media about the same time as everybody else did that Lamar was contesting our trademark application,' Earnhardt said while explaining.
'We learned that the
Budweiser No. 8
trademark is not going to be continued and renewed by Teresa,' he said in the podcast.
'We were a bit surprised by that because she kept the one trademark. Haven't talked to Teresa. Don't know why that was her decision, but we saw an opportunity to pick up the number and see if we could get the trademark,' Earnhardt added.
After choosing to back off and not taking the legal battle ahead, Earnhardt said, 'He wasn't suing me, he was just contesting it, and there's a part of trademark process where if you believe somebody's applying for a trademark and it will hurt your brand, you can oppose it. . . . When I learned about it, I thought for sure it was over the Bud 8. . .'
Earnhardt wanted to put the nasty story to an end, and hence, he tried to get trademark protection for one specific version of the number, but Jackson objected. This is enough for Earnhardt to back off.
'The next day, actually, we filed the paperwork to abandon the acquisition of that trademark for the JR Motorsports 8. We got what we wanted, and down the road, I was not gonna argue with Lamar over something that I didn't plan on using,' Earnhardt cited.
Also read:
Trademark dispute erupts after NASCAR's Dale Jr. throws light on Quarterback Lamar Jackson's legal action
