Latest news with #BuyforMe

Your AI-powered credit card will shop for you now

Yahoo

02-05-2025

Business
Yahoo

Your AI-powered credit card will shop for you now

We've already ditched our regular shopping trips in favor of home delivery. Why not go one step further and put an AI assistant in charge of running our errands? That's the premise behind AI-powered shopping, launched this week by two credit card giants. Visa's "Intelligent Commerce" allows AI agents to "find and buy." Mastercard's "Agent Pay" lets users to chat with AI agents to create a shopping list, make the purchases and recommend the best way to pay (the likely recommendation is your credit card). Once you set your budget and your preferences, an AI agent does the rest — buying everything from a new pair of shoes and a weekly round of groceries to booking a trip and completing your holiday gift list. 'We think this could be really important,' Jack Forestell, Visa's chief product and strategy officer, told The Associated Press. 'Transformational, on the order of magnitude of the advent of e-commerce itself.' Other companies have announced similar services. Amazon is testing an AI agent called "Buy for Me." PayPal is jumping on the trend, too. Consumer advocates aren't as eager. Ben Winters, director of AI and data privacy at the Consumer Federation of America, told NewsNation that AI companies running the services are "hungry for data." 'So, there's multiple entities using that data for their own benefit in ways that you might not even know," he said. Visa told The Associated Press that consumers will still have control over their spending by giving their AI agents limits. After all, Americans' credit card balances totaled $1.21 trillion at the end of last year, according to the Federal Reserve of New York. But in this economy, we might prefer letting an AI bot look at the bill.

Amazon launches 'Buy for Me' feature to help customers shop from other brands

Time of India

26-04-2025

Business
Time of India

Amazon launches 'Buy for Me' feature to help customers shop from other brands

Amazon has launched a new feature called "Buy for Me" in beta for a small group of US customers using the Amazon Shopping app on iOS and Android. The feature allows customers to find and purchase certain products from other brands' websites when those products are not available on Amazon. #Pahalgam Terrorist Attack India stares at a 'water bomb' threat as it freezes Indus Treaty India readies short, mid & long-term Indus River plans Shehbaz Sharif calls India's stand "worn-out narrative" Amazon plans to start with a limited number of brands and products and will expand the feature based on customer feedback. Currently, Amazon offers hundreds of millions of products across more than 35 categories, including home, apparel, electronics, media, beauty, grocery, sports and outdoors, automotive, and everyday essentials. More than 300 million items are available with fast, free Prime delivery, the company said. 'We're always working to invent new ways to make shopping even more convenient, and we've created Buy for Me to help customers quickly and easily find and buy products from other brand stores if we don't currently sell those items in our store,' said Oliver Messenger, shopping director at Amazon. In addition to Buy for Me, Amazon is expanding its use of AI with a tool called Interests, which recommends products based on customers' hobbies and passions by tracking available items in Amazon's store. 'This new feature uses agentic AI to help customers purchase from other brands within the Amazon Shopping app, while also giving brands more exposure,' he added. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Donald Trump's ecommerce push The launch comes at a time when ecommerce majors Amazon and Flipkart are competing closely for market share. Adding to the competitive pressures, the United States will reportedly demand full access to India's ecommerce market for Amazon and Walmart while negotiating a bilateral trade pact, according to a report by ET . Right now, India only allows US ecommerce companies to run online marketplaces If India were to open up its $125-billion ecommerce market fully, Amazon and Walmart (through Flipkart) would be able to directly sell products to Indian customers and compete head-on with powerful local companies like Reliance Group, which is expanding its retail and online operations under billionaire Mukesh Ambani. Revenue gains The ecommerce giant operates several divisions in India, including Amazon Transport, Amazon Seller, Amazon Pay and Amazon Retail. Amazon Seller Services, the Indian marketplace division of Amazon, recorded a 24% rise in revenue, reaching Rs 6,649 crore, up from Rs 5,380 crore in the previous financial year. This category mainly includes earnings from advertising, as reported by ET in November . Meanwhile, Amazon has infused Rs 350 crore into Amazon Pay India, as the fintech arm looks to step up its game against leading payment companies such as PhonePe and Google Pay. Flipkart Internet , the marketplace arm of Walmart-owned Flipkart, recorded an even more impressive 50% surge in advertising revenue for FY24, reaching Rs 4,972 crore, compared to Rs 3,325 crore in the previous year. Flipkart's fintech app, is actively seeking fresh funding and is in advanced talks to lead a $35-40 million funding round, which could potentially include external investors for the first time.

Amazon Pilots 'Buy for Me' AI Shopping Tool

Martechvibe

09-04-2025

Business
Martechvibe

Amazon Pilots 'Buy for Me' AI Shopping Tool

Buy for Me uses agentic AI to allow shoppers to buy products from other brand websites directly within the Amazon Shopping app. Staff Writer 15 minutes ago Amazon continues to tap into artificial intelligence to help drive more ecommerce transactions, now piloting a new AI-powered feature called 'Buy for Me.' It allows shoppers to buy products from other brand websites directly within the Amazon Shopping app, the company said in a news release. 'We're always working to invent new ways to make shopping even more convenient, and we've created Buy for Me to help customers quickly and easily find and buy products from other brand stores if we don't currently sell those items in our store,' said Oliver Messenger, director of Amazon Shopping, in the announcement. As part of the test, Amazon said shoppers using its iOS or Android app may begin to see additional listings from participating third-party brands directly in search results. Rather than sending users to the third-party sites, Amazon's AI can complete the purchase on the customer's behalf, the company said. The experience is powered by agentic AI — a type of generative artificial intelligence (AI) that can take action for a user with minimal input, according to Amazon. Currently, the feature is in beta testing with a 'subset of U.S. customers,' the company said. Amazon said it's also working with a limited number of brand stores and products, with plans to expand Buy for Me over time. ALSO READ: Strategies to Ensure Efficient Order Fulfilment With the test, Amazon is signaling a broader push to support purchases of products it doesn't sell directly. The goal, according to Messenger, is to let customers shop from other brands within the familiar Amazon Shopping environment. At the same time, the feature gives those brands added exposure and conversion opportunities, he said. Here's how it works, according to Amazon. When shoppers use the Amazon app, they may now see a section in search results labeled 'Shop brand sites directly.' The area features products from select third-party brand websites. In some cases, a 'Buy for Me' link will appear next to eligible items, according to Amazon's news release. When a customer taps on a product labeled Buy for Me, they're directed to a product detail page within the Amazon app. That page includes familiar elements like images, pricing, and descriptions — similar to standard Amazon listings, the company said. Customers who tap the Buy for Me button are then taken to a checkout page. There, they can confirm shipping details, taxes, and payment method, according to the release. ALSO READ: Shoppers Have Low Tolerance for Errors in Holiday Ecommerce At that point, Amazon's agentic AI takes over. In this case, the AI completes the transaction using encrypted customer data, including name, address, and payment details, Amazon said. The company added that it cannot see unrelated or past orders made on the brand's site. 'The customer is in control of the AI agent acting on their behalf, and brands have the choice if they want to participate and benefit from the increased brand visibility, customer engagement, and sales,' the company stated in the release. After completing a purchase, Amazon said, customers receive a confirmation email directly from the brand. Shoppers can track their orders within the Buy for Me Orders tab inside the Amazon app, according to the company. All fulfillment, delivery, returns, and customer service are handled by the brand store — not Amazon itself, the company said. Amazon also confirmed that it does not currently take a cut of purchases made through the Buy for Me button. ALSO READ: Why Are Shoppers Drawn Towards Physical Stores for Holiday Shopping? The Martechvibe team works with a staff of in-house writers and industry experts. 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It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE

Yahoo

04-04-2025

Business
Yahoo

Amazon's new AI agent will shop third-party sites for you

Amazon is starting to test a new AI shopping agent, a feature it calls "Buy for Me," with a subset users, the company announced in a blog post Thursday. If Amazon doesn't sell something that users are searching for, the Buy for Me feature will display products to users that other websites are selling. Then, users can select and request to purchase one of these products without ever leaving the Amazon Shopping app. Amazon is the latest company to unveil an AI shopping agent, joining firms such as OpenAI, Google, and Perplexity, which have all showcased similar agents that can visit websites and help users make purchases. Amazon is already most people's go-to platform for anything they'd want to purchase on the internet, but Buy for Me could allow Amazon to capture even more e-commerce business than it does today. Behind the scenes, Amazon's AI shopping agent will visit an external website, select a product that a user requested, and fill out the user's name, shipping address, and payment details in order to purchase it, according to Amazon. Amazon says the new agentic shopping feature is powered by its Amazon Nova AI models, in addition to Anthropic's Claude. One of those models could be Nova Act, an AI agent Amazon unveiled earlier this week that can use websites autonomously. Amazon said in the aforementioned blog post that Buy for Me uses encryption to "securely" insert your billing information on third-party sites, such that Amazon can't see what you're ordering from outside its platform. This is a unique approach compared to OpenAI and Google's agents, which require humans to fill out credit card information themselves, as well as Perplexity's AI agent, which has a prepaid debit card to make purchases. Handing your credit card information over to AI, which is prone to hallucinations and mistakes, may give some users serious pause. In TechCrunch's experience, AI shopping agents often take a long time to process requests, and often get stuck somewhere along the line. Amazon is basically asking users to trust that its agent won't accidentally purchase 1,000 pairs of socks instead of 10, for example. It's also asking that they accept less control over the shopping experience. If a customer needs to return or exchange an order, Buy for Me will direct them to the digital storefront from which the AI agent made the purchase. We'll soon see how many people are willing to take the plunge. This article originally appeared on TechCrunch at Sign in to access your portfolio

Yahoo

04-04-2025

Business
Yahoo

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