8 hours ago
🤝 Real Betis extend their partnership with hummel for another decade
Real Betis Balompié has announced news for its fans this Wednesday: the extension of its collaboration with the prestigious Danish sports brand hummel for a period of ten years.
This new agreement marks a milestone in the history of the Sevillian club, consolidating a relationship that promises to transform its presence in the textile market and bring the brand even closer to the Béticos.
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Within this new framework of collaboration, it not only reaffirms the mutual trust between both entities, but also opens the doors to an ambitious project: the club seeks to enter the textile industry with the aim of increasing the variety of official garments available for its followers.
This means that Real Betis, hand in hand with hummel, will assume an active role in the development of its products. From the choice of raw materials to final production, the club plans to diversify its offer, including not only the classic game shirts, but also collections of casual, sports clothing and even lines of footwear and formal garments.
The agreement, which will extend until 2035, reflects the club's confidence in hummel's experience, a brand with a rich heritage in football and a previous track record with Betis between 1987 and 1990.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.
📸 SERGEI GAPON - AFP or licensors
