23-03-2025
Dubai Luxury Frenzy Has Buyers Snapping Up $240,000 Watches
Independent Swiss watchmaker MB&F's founder Maximilian Büsser recalls struggling to sell even two ultra-luxury timepieces in the Middle East a few years ago. Last year, his firm sold 46 in the region, some worth as much as $240,000.
At Dubai's biggest mall, business has been so brisk that MB&F had only one watch left on display this January, requiring more to be shipped in from Geneva. People were coming to the store and asking, 'Can I try something on?,' Büsser said, and the answer often was: 'No, sorry. We have nothing.'
