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Not All AI Is for Profit. Meet Google's Civic Tech Experiment.
Not All AI Is for Profit. Meet Google's Civic Tech Experiment.

Business Mayor

time23-05-2025

  • Business
  • Business Mayor

Not All AI Is for Profit. Meet Google's Civic Tech Experiment.

Big brands are trying to figure out how to use AI across multiple departments, and tech giants such as Microsoft, Apple, OpenAI, and Google are all racing to position their solutions within corporate America. But beneath this fanfare, Google has a little-known tech incubator called Jigsaw that's trying to develop AI for more civic-minded purposes. Created in 2011, Jigsaw studies how emerging tech impacts the world, and builds tools to mitigate some of the more harmful effects, like online harassment. It also tries to protect free speech, enhance civic deliberation, and more. The public emergence of AI products has made this initiative more urgent. Jigsaw has built new tools off of Google's AI models like Perspective API and Sensemaker, have been adopted by platforms and publishers like The New York Times, OpenWeb, and Reddit, as well as local governments and universities. 'We're helping make these divided communities that we live in discuss contested topics together in a way that's civil, with the hopes that a lot more of us will stop lurking and start participating,' Beth Goldberg, Jigsaw's head of research and development, said on stage at C2 Montréal on Thursday. Spencer Baim (left), Jigsaw's head of brand, creative, and marketing and Beth Goldberg, Jigsaw's head of research and development, speaking at C2 Montréal. ADWEEK In February, Jigsaw brought Sensemaker to Bowling Green, Kentucky to pilot the tech and help local leaders gain insights from residents, because the town projected growth to double over the next 25 years. 'What would happen if our technology could really help leaders listen to what their community wanted?' said Spencer Baim, Jigsaw's head of brand, creative, and marketing, on stage alongside Goldberg. 'What if our tech allowed thousands of people to participate in an ongoing conversation about their future?' Read More Nvidia touts new products aimed at expanding its AI dominance businessmayor May 23, 2025

C2MTL Unveils Its Full Program and Headliners
C2MTL Unveils Its Full Program and Headliners

National Post

time30-04-2025

  • Business
  • National Post

C2MTL Unveils Its Full Program and Headliners

Article content Among the most anticipated guests are Beth Goldberg & Spencer Baim (Jigsaw Google), Daphné Cousineau (Jimmy Choo), Kimberly Davis (National Hockey League), Terrie Tweddle (Rogers) and Sofia Hernandez (TikTok). Article content Article content Rogers becomes a major partner for the 2025 edition. Article content In a context marked by uncertainty, social and environmental upheavals, the C2 Montréal business event stands as a rallying point for those who want to think differently, build together, and take concrete action. This 2025 edition, which will be held from May 20 to 22, 2025, at the Grand Quai of the Port of Montreal, today unveils a bold program that reflects the major challenges of our time. More than 100 experts from around the world will take part in over 40 conferences, labs, and coaching sessions, promising an immersive and inspiring experience for all participants. Article content The conference program has been designed to reflect the depth and diversity of the following industries: real estate, architecture and construction, entertainment, communication and events, as well as retail and luxury. Digital technologies and platforms will also be at the heart of the discussions. Article content Each day of C2MTL is meticulously crafted around key themes – experiential, sustainability, and transformative technologies – to explore the major issues that will shape tomorrow's world. In a bold and barrier-free environment, the event invites participants to immerse themselves in thought-provoking insights and engaging discussions on essential topics. Article content DAY 1 — EXPERIENTIAL (MAY 20 2025) Creativity reveals itself through sharing. From day one, immerse yourself in immersive experiences where ideas, emotions, and connections intertwine to inspire and drive action. Article content Brand on the Move: How Rogers Became Canada's Communications and Entertainment Company — Main stage Terrie Tweddle (Rogers) Staying Iconic In a World That Won't Sit Still — Main stage Daphné Cousineau (Jimmy Choo) and Michael Ventura Past the Metrics: Creativity Leads the Way — Main stage Sofia Hernandez (TikTok) How do you turn a city into a stage-and a river into a story? — Main stage Thomas Jolly and Thierry Reboul (Paris 2024 Olympic Games) Some stories aren't told. They're entered— Main stage Félix Lajeunesse and Paul Raphaël (Felix & Paul Studios) Luna Luna: The Return of the World's First Art Amusement Park — Main stage Michael Goldberg (Luna Luna) Leading From the Inside Out: The Power of Empathy — Main stage Michael Ventura Crafting Content Experiences That Build Belonging and Value — Main stage Kim Adams (Niantic), Emilie Baltz (Gensler) and Diana Williams (Kinetic Energy Entertainment) Winning In The Attention Economy — Main stage Alec Chapados (Dgenz), Léo Ramlall (Dgenz) and Anthony William Shannon (Good Companies) Feel Your Brand — How to Leave a Lasting Mark — Cabaret scene Noire Mouliom (Métisse) and Stanley Vaganov (Métisse) The Risk You Can't Skip: Moving Without a Map — Cabaret scene Jeff Luini Practical Utopias and the Scaffolding of Imagination — Cabaret scene Jonathan Lapalme (Les Interstices) Beyond Customers: Building Brand Communities That Last — Tower Joy Allen-Altimare (Saucony) Who Let the Fans In? How Fandoms Are Building Brands — Tower Catherine Martel (Haus of Park) Where We Belong: How Architecture Builds Our Stories — Tower Andrew King (AKAFLDWRK) and Angela Silver Article content DAY 2 — SUSTAINABILITY AND INNOVATION (MAY 21 2025) Innovation drives change. On this second day, think boldly, act responsibly, and imagine solutions that build a better tomorrow. Article content The Next Altitude: Sustainability in the Skies — Main stage Valérie Durand (Air Canada), Justin Erbacci (Airports Council International World), Catherine Guillemart (Airbus) and Andrew Matters (International Air Transport Association) Movement, Not a Moment: The Changing Face of Hockey — Main stage Kimberly Davis (National Hockey League), Georges Laraque (Ultime Sports Collection) and Bobby Sahni (Ethnicity Matters) Canada at the Crossroads — Main stage Harley Finkelstein (Shopify) and John Stackhouse (Royal Bank of Canada) What happens when we stop rushing—and start listening? — Main stage Alexandra Stréliski The Future is a Living Thing — Main stage Craig Dykers (Snøhetta) Are Brands Replacing Ballots? — Main stage Eva Hartling (The Brand is Female), Céline Lippi (Luxury Tech Fund) and Martine St-Victor (Edelman Montréal) Entrepreneurs & Artists: How Can Success and Purpose Go Hand in Hand? — Main stage Alexandre Mars (Epic Foundation, blisce/ & INFIИITE) and Fabien Marsaud (Grand Corps Malade) Change the Rules. Build Differently — Main stage Tommy Bouillon (Maçonnerie Gratton) and Éric St-Arnaud (Renaissance Québec) The Impossible Pair: Stephen Bronfman and Andy Nulman Discuss PACT! Their New Anti-Hate Project — Main stage Stephen Bronfman and Andy Nulman (PACT!) Facts Don't Change Minds. Stories Do — Cabaret scene Claire Bouchard (La Presse) The Unseen Cost of Every Click — Tower Chandra Cirulnick (Yahoo) and Benoît Skinazi (Sharethrough) The Great Succession — Tower Stéphanie Benoît (Agropur), Chantale Coulombe (Collège des administrateurs de sociétés), Estelle Metayer (Competia) The Value of Having Values — Tower Andréanne Marquis (Womance) Molson District Rising: How We Build a City That Lasts — Tower Martin LeBlanc and Jean Pelland (Sid Lee Architecture) Driving Change Together: How to Mobilize the Private Sector for Social Impact — Tower Gideon Maltz (Tent Partnership for Refugees) Article content DAY 3 — TRANSFORMATIVE TECHNOLOGIES (MAY 22 2025) Charting the course to tomorrow. On this third day, discover how AI and technologies amplify creative potential and reinvent industries. Article content How Far Would You Go to Do What's Right? — Main stage Tyler Shultz Redefining Who Gets to Create — Main stage Willonius Hatcher Cool is not a KPI — Main stage Xanthe Wells (Pinterest) Creativity for All: Tools That Power Possibility — Main stage Jimmy Knowles (Canva) The Butterfly Effect of AI on Society and the Planet — Main stage Sasha Luccioni (Hugging Face) Lending Reinvented: AI, Innovation & Canadian Grit — Main stage Malik Yacoubi (nesto) The Future Sounds Human — Cabaret scene Verena Papik (Talkalytics) How to Make AI Work Better For You — Cabaret scene Nicholas Yee (Intuit) Beyond the Blueprint: AI and the Future of Design — Cabaret scene Tim Fu (Tim Fu Studio) Code & Counsel: Mastering AI's Legal Landscape — Cabaret scene Yovan Grulovic and Gah-Yee Won (Intuit) Listening at Scale: AI, Community, and the Future of Dialogue — Tower Spencer Baim and Beth Goldberg (Jigsaw Google) Not all disruption makes noise. Some of it hides in plain sight. — Tower Marie-Hélène David (Myni), Katherine Homuth (SRTX), Jonathan Robin (Station agro-biotech) Reclaiming History, Rebuilding Cities, Shaping Lives — Tower Paula Trujillo (Conexiones Creativas) Article content 'C2MTL is much more than an event: it's a global showcase for innovation and creativity. Each year, thousands of visionaries and international experts converge in Montreal to discover the talent, ingenuity, and economic and cultural vibrancy that make our metropolis strong,' states Christine Fréchette, Minister of Economy, Innovation and Energy, Minister Responsible for Regional Economic Development and Minister Responsible for the Metropolis and the Montreal Region. Article content 'We are presenting a program rooted in current issues with concrete approaches to address them. The speakers will explore the major transformations of our time: our consumption patterns, our forms of entertainment, our social life, and our increasingly intimate relationship with technology. C2 Montréal unites founders, creators, and builders who dream big, move fast, and act boldly. This is where ideas meet, meaningful connections form, and action begins,' declares Anick Beaulieu, President of C2 Montréal. Article content In addition to the various conferences, participants will be able to attend labs, which are immersive and interactive workshops, performances, master classes, braindate sessions, networking cocktails, and other enriching activities. Article content The complete program is available here. Article content C2 Montréal thanks its partners, including Sid Lee, Cirque du Soleil, the Government of Quebec, the Government of Canada, the City of Montreal, Tourisme Montréal, Kyu, Adweek, Rogers, La Presse, Fairmont The Queen Elizabeth, Air Canada, CDPQ, Braindate (E-180), Stingray, LaMajeure, KPMG, Power Corporation, INTUIT TurboTax, the Port of Montreal, The Chamber of Commerce of Metropolitan Montreal, Montréal International, La Factry, ABP and Solotech. Article content C2 is partnering with ADWEEK, the global reference in marketing, advertising, and industry trends. Starting in 2025, this strategic partnership is part of a three-year collaboration, where ADWEEK will fully integrate into the C2 Montreal ecosystem—on stage, through exclusive content, and via large-scale media deployment. This alliance strengthens C2's relevance among advertising agencies, marketers, and business professionals seeking to connect impactfully with their target audience. 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