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Business Wire
4 days ago
- Business
- Business Wire
Harken Sweets Wins NIQ's Third Annual Pitch Slam at Consumer 360 ® Event
CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) has announced the winner of its third annual Pitch Slam competition during NIQ's Consumer 360 ® (C360 ®) event. The five finalists—Daybird, Evergreen, Harken Sweets, Mingle Beverage Company, and Pricklee—went head-to-head competing for a grand prize valued at over $700,000 in cash and in-kind services, with Harken Sweets winning the hearts of the judges and audience members. Harken Sweets was founded by Harvard Business School graduate Katie Lefkowitz in 2022, who—after a personal health scare—was determined to reinvent candy as we know it. With no added sugar, plant-based ingredients, and prebiotic fiber, Harken Sweets delivers classic chocolate joy that's gut-friendly, dairy-free, and loves you back. In winning the Pitch Slam competition, Harken Sweets will now have exclusive access to NIQ's data experts to help build their brand through the lens of best-in-class data and analytics, in addition to the cash prize. 'We are thrilled to recognize the innovative spirit and exceptional talent demonstrated by this year's Pitch Slam winner. Their groundbreaking ideas and dedication to excellence embody the very essence of what this competition stands for,' said NIQ's Andrew Criezis, President of Omni-commerce. 'At NIQ, we believe in fostering creativity and supporting visionary entrepreneurs who are shaping the future. Congratulations to Katie and Harken Sweets for their remarkable achievement and for inspiring us all with their ingenuity and passion.' As one of the largest CPG pitch slams of the year for founding entrepreneurs, this C360 ® mainstage event provides a rare opportunity for emerging CPG brand makers to pitch their greatest innovations and transformative products. 'We are incredibly honored to have won NIQ's Pitch Slam competition. This recognition is a testament to our mission of reinventing candy with health and joy at its core,' said Katie Lefkowitz, founder of Harken Sweets. 'We are excited to leverage NIQ's expertise to further our vision and bring Harken Sweets to even more people who are looking for a candy bar that loves them back.' For further information, including eligibility details and the application process for the NIQ Pitch Slam competition, please visit the NIQ website at About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View ™. For more information, please visit About Harken Sweets Harken Sweets reimagines joy-inspiring, iconic treats, infusing them with superfood fruits that nourish and satiate. Harken products use the date fruit as its hero ingredient, resulting in nutrient-rich products that are lower in calories, sugar, and fat than traditional offerings. By innovating a new market category, Harken is reimagining indulgence so that Americans finally can LOVE CANDY AGAIN.
Yahoo
18-03-2025
- Business
- Yahoo
Cineverse Partners with The Trade Desk to Optimize Programmatic Ad Inventory through OpenPath
New Integration Simplifies Advertiser Access to Cineverse's Massive Content Library Available on C360 Ad Solution LOS ANGELES, March 18, 2025 /PRNewswire/ -- Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, today announced its strategic partnership with global advertising technology leader The Trade Desk to integrate OpenPath with Cineverse's ad tech platform, C360. The Trade Desk's OpenPath addresses a long-standing challenge in the advertising ecosystem by streamlining the advertising supply chain and offering advertisers a more efficient, transparent path to each ad impression. This direct connection ensures a faster and simpler path to Cineverse's inventory to empower advertisers to make more informed and impactful decisions. Advertisers already working with The Trade Desk can now tap into Cineverse's expansive digital library and brands, enabling them to engage with the world's most dedicated fandoms in a more meaningful way. Brands can not only identify the best content to invest in based on real-time insights, but they can also optimize their campaigns for better performance. By leveraging OpenPath, advertisers can maximize effectiveness of their programmatic campaigns across a vast and diverse content landscape and easily reach Cineverse's premium inventory. Cineverse SVP Advertising Sales Terry City commented, "Brands that work with us, and the C360 platform know the power it can bring. Integrating OpenPath into C360 creates an on ramp for advertisers to grow their brands with Cineverse and is going to allow our partners to move quicker and see results faster, matching their brands with our programmatic library." This partnership represents a significant step forward in bridging the gap between premium content and advertisers looking for more transparent and cost-effective ways to connect with the right audience. As the digital advertising landscape continues to evolve, this integration positions Cineverse as a key player in the future of programmatic advertising by continuing to find innovative ways for brands to engage with audiences at scale. About Cineverse 360 Ad Solutions Cineverse's advertising offerings unlock the world's most dedicated fandoms wherever they are, offering direct contextual advertising and a premium programmatic advertising network and ad-tech platform, C360. Cineverse's custom marketing integrations offer scalable opportunities to reach enthusiastic audiences across multiple touchpoints. These include audio opportunities via the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's lineup of more than two dozen free, ad-supported streaming television (FAST) channels. About Cineverse Cineverse (Nasdaq: CNVS) is a next-generation entertainment studio that empowers creators and entertains fans with a wide breadth of content through the power of technology. It has developed a new blueprint for delivering entertainment experiences to passionate audiences and results for its partners with unprecedented efficiency, and distributes more than 71,000 premium films, series, and podcasts. Cineverse connects fans with bold, authentic, independent stories. Properties include the highest-grossing non-rated film in U.S. history; dozens of streaming fandom channels; a premier podcast network; top horror destination Bloody Disgusting; and more. Powering visionary storytelling with cutting-edge innovation, Cineverse's proprietary streaming tools and AI technology drive revenue and reach to redefine the next era of entertainment. For more information, visit Contacts: For MediaThe Lippin Group, cineverse@ For InvestorsJulie Milstead, investorrelations@ View original content to download multimedia: SOURCE Cineverse Corp. Sign in to access your portfolio
