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Time of India

CASHurDRIVE partners with Everest Fleet, backed by Uber, to launch tech-enabled transit media network

CASHurDRIVE , a transitmedia and green OOH branding company, has announced an exclusive partnership with Everest Fleet, a major commercial vehicles fleet operator backed by Uber . Everest Fleet operates thousands of cabs and electric vehicles across major Indian cities. The partnership enables CASHurDRIVE to offer branded advertising on over 20,000 Everest Fleet vehicles operating across citieslike Delhi, Mumbai, Kolkata, Chennai, and Hyderabad, giving advertisers unmatched reach on high-density urban routes and intercity corridors. Brands can now leverage a smart, data-backed ecosystem that includes cab wraps, full vehicle branding, in-cab screens, rooftop innovations, and experiential roadshows—all enhanced by real-time data, audience analytics, and location intelligence. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Rich Man Keeps Annoying Royal Guard, But He Didnt Expect This To Happen Learn It Wise Undo 'We're excited about this partnership between Everest Fleet and CASHurDRIVE. It brings new possibilities for brands through smarter use of transit media andtechnology. We see strong potential in what this collaboration can deliver," said Aditya Kapoor, Head, Supply and Electrification, Uber India and South Asia, in a statement. Siddharth Ladsariya, Founder of Everest Fleet, shared, "Our mission has always been to leverage mobility intelligently. Partnering with CASHurDRIVE enables us to introduce innovative advertising solutions that benefit brands and enhance the overall customer experience by offering added value." Live Events Raghu Khanna, Managing Director of CASHurDRIVE, added 'This is more than just a fleet partnership—it's a chance to reimagine how brands connect with people on the move. With exclusive access to such a large and premium fleet, we're creating a new kind of visibility that's dynamic, mobile, and deeply rooted in everyday urban life.'