Latest news with #CBISN
Ya Biladi
14-05-2025
- Business
- Ya Biladi
Morocco seeks «China Ready» certification to boost tourism
In a first for a North African destination, the Moroccan National Tourism Office (ONMT) has launched the process to obtain the international China Ready certification, granted by the accredited agency CBISN, a partner of the Moroccan institution in Beijing. According to an ONMT press release, this initiative is part of a broader strategy to open up to high-potential tourist markets, confirming that Morocco «meets the standards of hospitality, communication, and services tailored to Chinese clientele»—with the goal of boosting tourist flows from the Middle Kingdom. The Chinese market is indeed «one of the most dynamic and demanding in the world», Achraf Fayda, Director General of the ONMT, emphasized that «this label is much more than a simple certification; it's a passport to a market of over 150 million traveling tourists each year, with strong purchasing power and a growing curiosity for cultural destinations». According to ONMT, obtaining the label requires a thorough audit of the destination, evaluating infrastructure, services, and tourism offerings to identify necessary adjustments. In parallel, operator training is essential. As part of this process, a China Ready workshop-seminar was held on May 7 in Rabat to raise awareness among national stakeholders about the realities of this market and to integrate them into the dynamic. «The next phase of the program involves organizing a major B2B event in Morocco, bringing together around sixty influential Chinese agencies to build strong commercial partnerships with Moroccan tourism operators», the statement adds. The following step will be the implementation of adapted services, including translating materials into Mandarin, accepting Chinese payment methods, and hiring Mandarin-speaking staff to ensure a smooth and welcoming experience for Chinese travelers. With this certification, the ONMT aims to triple the number of Chinese tourists visiting Morocco by 2027, relying on strengthened partnerships with tour operators, airlines, and Chinese online booking platforms.
Morocco World
09-05-2025
- Business
- Morocco World
Morocco Aims to Attract More Chinese Tourists with New ‘China Ready' Label
Rabat – The Moroccan National Tourism (ONMT) has started the process to obtain the prestigious 'China Ready' label, becoming the first destination in North Africa to do so. This move is part of Morocco's strategy to open up to1P high-potential tourism markets and attract more Chinese visitors. Morocco launched the certification process in partnership with CBISN, the label's official representative in Beijing. It began with a 'comprehensive audit of Morocco's tourism infrastructure and services to assess readiness for the Chinese market,' said ONMT in a statement. In addition, a 'China Ready' workshop took place in Rabat on May 7 to raise awareness among Moroccan tour operators and help them understand the needs of the Chinese market. The workshop, led by a CBISN expert, also provided a 12-month strategic monitoring plan to support Moroccan professionals. The next step will be a major B2B event in Morocco, with around 60 top Chinese travel agencies attending to explore partnership opportunities with Moroccan tourism businesses. To fully meet the needs of Chinese tourists, Morocco will also need to offer services like Mandarin translations, Chinese-friendly payment methods, and Mandarin-speaking staff. With this label, Morocco aims to become a friendly and welcoming destination for Chinese tourists, one of the largest tourist groups in the world. The label could help increase tourist numbers from China in the coming years, which is part of the tourism office's strategy. ONMT is looking to triple Chinese visitors by 2027. 'This label is more than just a certificate,' said ONMT General Director Achraf Fayda. 'It's a passport to a market of over 150 million travelers each year, tourists with high spending power and a growing interest in cultural destinations. Morocco now has everything it needs to attract them.' Tags: ChinaONMTTourismtravel
