Latest news with #CDLeganés
Yahoo
25-05-2025
- Sport
- Yahoo
⏱️ Relegation battle heats up at half-time, Espanyol set to drop
This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here. 45 minutes to decide everything. 45 minutes in which the future of two teams in LALIGA could change. Two cities are anxiously awaiting the fate of their teams: Leganés and Barcelona. And at halftime, luck is smiling on the south of Madrid. Advertisement Three goals from CD Leganés would keep the pepinero team in LALIGA. Borja Jiménez's squad is doing their part, taking advantage of the fact that RCD Espanyol can't get past a goalless draw at home against UD Las Palmas. The ball is now in the perico team's court, who need to react if they don't want to return to the Second Division just a year after being promoted from LALIGA. It's a FINAL in Cornellá. 📸 Alex Caparros - 2025 Getty Images
Yahoo
24-05-2025
- Sport
- Yahoo
📝 Espanyol fight back and secure survival, Leganés drop to the second tier
This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here. If everything seemed bleak for RCD Espanyol in the first half, the second half was a completely different story. Two goals from the "pericos" secured their stay in the First Division for Manolo González's team. 𝐄𝐍𝐒 𝐐𝐔𝐄𝐃𝐄𝐌 𝐀 𝐂𝐀𝐒𝐀. — RCD Espanyol de Barcelona (@RCDEspanyol) May 24, 2025 Javi Puado from a penalty and Pere Milla confirmed the "periquito" team's stay in LALIGA. All this on a Saturday when Leganés confirmed their relegation to the Second Division. After scoring three goals in the first half and dreaming of staying up, the "pepinero" team saw all their chances of avoiding relegation vanish in the second half. A cruel end to a year for Borja Jiménez's side, who return to the second tier a year after their promotion. A veces en la vida no vale con luchar hasta el final. El orgullo de este club y de esta ciudad nos hará volver a latir. Gracias por no rendiros. Aúpa Lega hoy y siempre. Volveremos. — C.D. Leganés (@CDLeganes) May 24, 2025 The disappointment at Butarque contrasts with the celebration in Barcelona. The RCDE Stadium erupted with joy (including a pitch invasion) after the final whistle. 📸 Alex Caparros - 2025 Getty Images
Campaign ME
15-04-2025
- Sport
- Campaign ME
FP7 McCann combats cancer in ‘ballsy' campaign during CD Leganés vs. Barcelona FC game
During a sold-out La Liga showdown against FC Barcelona, CD Leganés made history — not for goals scored, but for where they placed the the Testicular Cancer Society's logo — as part of its Sponsored Balls campaign brought to life by FP7 McCann. In a cheeky and powerful move, the club unveiled a testicular-region sponsorship, with the logo directly on players' shorts — in the exact region the disease affects. The Sponsored Balls campaign was created by FP7McCann to mark Testicular Cancer Awareness Month and spark a conversation that millions of men often avoid. Federico Fanti, Regional Chief Creative Officer, FP7McCann MENAT, said, 'In football, every inch of the kit is branded, from sleeves to socks, but no one's ever dared to sponsor the area that actually matters for this conversation. So, we found the ultimate white space in sponsorship, one that perfectly aligned message and medium. Its power lies in simplicity of the idea: put the message where men need to look — on themselves, while watching the thing they love most: the beautiful game.' Rollout of the cancer awareness campaign: From billboards to broadcasts Sponsored Balls flips the script, placing attention not on the sponsor itself, but on the cause — men's health. In a sport saturated with logos, this previously untouched zone became the most meaningful, The Testicular Cancer Society's logo, a simple cherry-like design in purple color was placed at the center of the players' shorts. Subtle in execution but bold in implication, the placement turned an often-ignored space into a direct and powerful reminder: check yourself. Accompanying the visual was the rallying cry #TenemosUnPar ('We have a pair') — a message broadcast across stadium signage, digital billboards, and live broadcasts, encouraging men to take the conversation online, share stories, and more importantly, check themselves. CD Leganés captain Sergio González, who led the team in the now-iconic shorts, said, 'Football gives us a platform few others have. Some teammates didn't even know how to check themselves before this. Now they do. If showing our pair helps save even one life — that's a win beyond football.' Testicular cancer is the most common cancer in young men — yet remains one of the least talked about. Despite 1 in 250 men being diagnosed, awareness and regular self-exams are dangerously low. That's the insight that sparked this campaign: if men aren't looking down there on their own, maybe football can give them a reason to. Michael Craycraft, founder of the Testicular Cancer Society, called the stunt 'the most effective few seconds in testicular cancer awareness history,' adding: 'We've spent years trying to normalise self-exams through traditional means, reaching thousands. This campaign reached millions in one shot — getting people talking like never before.' Impact of the Sponsored Balls campaign The campaign witnessed an immediate, measurable impact with #TenemosUnPar trending within within minutes of kickoff. More than two million unique visitors reportedly landed on the Testicular Cancer Society website, which is more than what the website has witnessed in the past three years combined. 'Sponsored Balls' builds on last year's award-winning 'Highlight Your Balls' initiative, which turned wall setups in free-kick highlights into self-check tutorials. Craycraft closed with a global challenge: 'This campaign changed how we reach men who need this message most. With CD Leganés leading the way, we're calling on clubs around the world to dedicate just one match to this cause. The impact could be lifesaving.' CREDITS: Client: Testicular Cancer Society and CD Leganés Football Club Founder Mike Craycraft Testicular Cancer Society Director of Communications & Marketing Víctor Marín CD Leganés Football Club Digital & Audiovisual Content Manager Jaime del Campo CD Leganés Football Club Chief of Protocol Nerea Cacho CD Leganés Football Club Marketing Coordinator Adrian Lozano CD Leganés Football Club Creative agency: FP7 McCann Regional Chief Creative Officer Federico Fanti FP7 McCann Dubai Executive Creative Director Nayaab Rais FP7 McCann Dubai Senior Creative Director & Head of Art Paulo Engler FP7 McCann Dubai Creative Director Art Jonathan Cruz FP7 McCann Dubai Associate Creative Director Art Bruno Montoro FP7 McCann Dubai Associate Creative Director Copy Rob Hall FP7 McCann Dubai Senior Copywriter Diego Fernandez-Cid FP7 McCann Dubai Senior Art Director Arthur Melo FP7 McCann Dubai PR Manager Roksar Kamal FP7 McCann Dubai Creative Excellence: McCann WorldGroup Global CCO Javier Campopiano McCann Worldgroup Global ECD & CCO Europe, Adrian Botan McCann Worldgroup Global Product Excellence Director Carmem Bistrian McCann Worldgroup Creative Excellence Senior Manager Lara De Souza MCN Creative Excellence Manager Sofia Serrano FP7 McCann Dubai Production: FP7 McCann Dubai Motion Designer Kaue Akimoto FP7 McCann Dubai Video Editor Murilo DePaula FP7 McCann Dubai Director Yago Casariego Freelancer CS: Managing Director Tarek Ali Ahmad FP7 McCann Dubai PR: Chief Communications Officer Lizzie Dewhurst MCN Managing Director Peter Jacob Current Global Client Director Charlotte Joseph Marketiers
