Latest news with #CELUS
Techday NZ
22-05-2025
- Business
- Techday NZ
Siemens launches AI-powered PCB design tools for smaller teams
Siemens is extending its AI-driven electronic systems design tools to small and mid-sized businesses with the introduction of PADS Pro Essentials and Xpedition Standard software. The company aims to provide accessible, collaborative, and AI-powered printed circuit board (PCB) design solutions to smaller electronics teams, which have traditionally faced high entry barriers to professional-grade design tools. Both PADS Pro Essentials and Xpedition Standard are based on Siemens' Xpedition technology and incorporate cloud collaboration, intuitive user interfaces, and automation through artificial intelligence. These features are designed to offer small teams and independent engineers access to capabilities that are regularly used by larger electronics corporations, but now at a reduced cost. AJ Incorvaia, Senior Vice President at Siemens EDA, stated, "Today's launch marks a major milestone in our strategy to democratize access to high-performance PCB design and bring the transformative power of AI to the PCB design workflow. With PADS Pro Essentials and Xpedition Standard, we're delivering scalable solutions that help smaller teams move faster, work smarter, and design with confidence without sacrificing quality or budget." PADS Pro Essentials targets independent engineers and startups by offering a user-friendly, cloud-connected environment for schematic capture, device layout, and a seamless design experience that lowers the entry barriers to professional PCB design. This entry-level solution also introduces a co-branded interface powered by CELUS, supporting engineers in using intelligent functional blocks and incorporates AI-assisted schematic and bills of materials (BOM) generation. Xpedition Standard is designed for growing teams that require more advanced features while balancing cost constraints. The platform offers design reuse, variant management, advanced routing automation, and native three-dimensional layout. It also enables extended collaboration across disciplines such as mechanical, manufacturing, and supply chain stakeholders. Teams can further expand their use of the tool by leveraging token-based options to access integrated pre- and post-layout signal integrity analysis using Siemens' Hyperlynx software and rigid-flex design capabilities, without fully upgrading to a higher tier. Shrouk El-Attar, Founder of Shrouk El-Attar consultancy, shared insights following their evaluation of the new solution. "We took a close look at Xpedition Standard and were genuinely impressed. Siemens has clearly reimagined the experience. It's intuitive, modern, and far more connected and integrated than we expected. From day one, it felt like a tool built for the way we actually work. I can get real design work done without fighting the software." Both PADS Pro Essentials and Xpedition Standard are part of the Siemens Xcelerator portfolio. The software family is structured to support users as they grow, from individual engineers to larger enterprises. The platforms offer a consistent user experience, centralised design libraries, and cloud-based collaboration infrastructure, enabling seamless upgrades and adaptability as project or business needs expand. Siemens Digital Industries Software aims to help organisations of varying sizes integrate software, hardware, and services to support their digital transformation initiatives. By leveraging digital twins and optimisation tools, the company supports efforts to improve design, engineering, and manufacturing processes across the electronics sector.
Business Wire
08-05-2025
- Automotive
- Business Wire
AGS Devices Licenses and Co-Brands CELUS Design Platform to Enable Faster Product Development and Sourcing
AUSTIN, Texas--(BUSINESS WIRE)-- CELUS, developer of the leading AI-assisted electronics design platform used by developers and engineers globally, announced today that AGS Devices, a premier independent distributor of electronic components serving customers worldwide, will license and co-brand the CELUS Design Platform. The partnership gives current and future AGS Devices customers access to the most efficient and effective AI-assisted hardware design platform available and gives CELUS platform users access to an extensive range of components via AGS Devices. AGS Devices Licenses and Co-Brands CELUS Design Platform to Enable Faster Product Development and Sourcing Share CELUS' Design Platform simplifies and accelerates the design process by automated, AI-driven recommendations capable of evaluating hundreds of millions of components available to electronics engineers. The platform enables users to go from design requirements to schematics in less than an hour. With electronic devices typically containing from 200 to 1,000 individual components, the platform radically shortens the time it takes to bring new projects from concept to reality and to market. CELUS' cutting-edge technology design environment and proprietary CUBO™ component knowledge base, coupled with AGS Devices' sourcing and procurement expertise, and fast delivery times, gives AGS Devices clients a significant market advantage. 'This collaboration underscores our commitment to empowering engineers and the design community with tools and resources to simplify and streamline the typically complex electronics design process,' said Rob Telson, Vice President of Global Sales at CELUS. 'AGS Devices can offer its current and future customers both AI-powered design capabilities and extensive component options, and this sets AGS Devices vastly apart from other distributors.' 'AGS Devices is dedicated to providing support and value that contributes to our clients' success, and we believe the CELUS Design Platform will also deliver both exceptional service and value to our family of customers,' said Gilvan Angelini, AGS Devices president. 'We have been highly impressed with CELUS and the platform's ability to increase innovation and efficiency in project execution.' Component suppliers and manufacturers interested in learning more about the CELUS Design Platform can contact sales@ About AGS Devices AGS Devices Ltd., founded in 2002, is a franchised, independent distributor of passive and active electronic components and power suppliers. AGS Devices specializes in solving OEM and CEM electronic component shortages by tapping into a global network of strong supplier relationships and staying on top of the latest industry information. AGS Devices offers fast, reliable delivery without sacrificing quality, and delivers only the new and original, manufacturer-sealed products with one of the shortest turnaround times in the industry. AGS Devices is headquartered in Florida and has offices in Brazil and Hong Kong. For more information visit About CELUS Founded by a team of engineers and backed by an advisory board of top industry experts, CELUS GmbH is revolutionizing electronics design while fostering collaboration and innovation within the $1.4 trillion electronic component industry. CELUS provides a unique ecosystem uniting component manufacturers, distributors, EDA suppliers and engineers to enable better, faster development cycles, cost savings and increasing revenue opportunities. The pioneering CELUS Design Platform uses AI-driven automation, its proprietary CUBO™ component knowledge base, and comprehensive design resources to transform technical requirements into schematics in record time so developers and engineers can bring projects from concept to reality with unprecedented efficiency and precision. The company is based in Munich, Germany, with additional offices in Porto, Portugal and Austin, Texas. For more information, to access the CELUS Design Platform, or to become a CUBO Partner visit
Business Wire
05-05-2025
- Business
- Business Wire
CELUS Design Platform Integrates with Cadence OrCAD X Platform to Revolutionize Hardware Design
AUSTIN, Texas--(BUSINESS WIRE)-- CELUS, developer of the leading AI-assisted electronics design platform used by developers and engineers globally, today announced the integration of its state-of-the-art CELUS Design Platform with the Cadence® OrCAD® X Platform, a comprehensive PCB design software solution that meets the needs of modern designs. CELUS Design Platform Integrates with Cadence OrCAD X Platform to Revolutionize Hardware Design The AI-powered CELUS Design Platform enables engineers to easily navigate and generate BOM and schematic creation for any electronics design. OrCAD X empowers engineers to then tackle PCB design challenges from there. With this integration, engineers will now be equipped with an unparalleled solution that combines CELUS' AI-powered automation with the robust design capabilities of Cadence's OrCAD X for faster, smarter and more intuitive hardware development. Key benefits of the CELUS/OrCAD X integration include: AI-powered advice and design: With CELUS intelligent recommendations, engineers can quickly find the best solutions and relevant component information, enhancing their design and decision-making processes while automating time-consuming tasks. User-Friendly Design Experience: The integration offers a streamlined design process. CELUS users can effortlessly access their project library and seamlessly integrate schematics and component footprints in OrCAD X, allowing them to immediately begin laying out components. Accelerated Hardware Design Process – By automating critical stages of the design process and reducing manual intervention, engineers achieve faster prototyping, improved iteration cycles and accelerate time to market. "This partnership represents a significant leap forward in hardware design automation," said Tobias Pohl, CEO of CELUS. 'By fusing the CELUS AI-assisted design platform with Cadence's OrCAD X capabilities, we are able to empower engineering teams around the world with the ability to efficiently drive their hardware design smarter, faster, and with more freedom than ever before.' The official launch of the CELUS–Cadence OrCAD X Platform integration will take place during CadenceLIVE Silicon Valley 2025 at the Santa Clara Convention Center May 7 th, 2025. Attendees will get an exclusive look at the integrated workflow and a live demo showcasing the synergy between the two platforms. About CELUS Founded by a team of engineers and backed by an advisory board of top industry experts, CELUS GmbH is revolutionizing electronics design while fostering collaboration and innovation within the $1.4 trillion electronic component industry. CELUS provides a unique ecosystem uniting component manufacturers, distributors, EDA suppliers and engineers to enable better, faster development cycles, cost savings and increasing revenue opportunities. The pioneering CELUS Design Platform uses AI-driven automation, its proprietary CUBO™ component knowledge base, and comprehensive design resources to transform technical requirements into schematics in record time so developers and engineers can bring projects from concept to reality with unprecedented efficiency and precision. The company is based in Munich, Germany, with additional offices in Porto, Portugal and Austin, Texas. For more information, to access the CELUS Design Platform, or to become a CUBO Partner visit or sign up for free to start designing today at
