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Associated Press
23-05-2025
- Business
- Associated Press
Joel Brouwer Honored as CFO of the Year – Small to Midsize Company at 2025 LA Executive Leadership Awards
LA VERNE, Calif., May 22, 2025 (SEND2PRESS NEWSWIRE) — Hillcrest, an age-qualified community in La Verne, proudly announces that Chief Financial Officer Joel Brouwer, CPA, CGMA, has been recognized as the CFO of the Year in the Small to Midsize Company category at the 2025 LA Executive Leadership Awards, an event celebrating leaders across Southern California who exemplify excellence, vision and resilience. This year's honoree awards were given to standout finalists who have demonstrated grace, growth and grit over the past 24 months in their respective fields. Joel Brouwer's leadership at Hillcrest stood out among his peers, earning him the top honor in his category. With more than 20 years of experience in the financial sector, Brouwer brought a wealth of financial and strategic expertise to Hillcrest when he joined the organization in 2023. His transition to the senior living sector was driven by a personal caregiving experience that ignited a deep commitment to compassionate elder care. Since stepping into his role, Brouwer has been instrumental in strengthening financial operations, enhancing long-term sustainability and supporting initiatives that improve the quality of life for the community's residents. 'Joel brings not only technical expertise but a heart-centered approach to leadership that has elevated every part of our organization,' said Matthew Neeley, CEO of Hillcrest. 'This recognition is a powerful reflection of his dedication and impact.' This prestigious award honors Brouwer's professional excellence and reflects Hillcrest's continued leadership in senior care services across Southern California. About Hillcrest: Hillcrest is an upscale 501(c)(3) nonprofit continuing care retirement community (CCRC) centrally located in the San Gabriel Valley, less than 30 minutes from Los Angeles, Anaheim, Pasadena and San Bernardino and located at the gateway to the Inland Empire. Located in a quiet residential neighborhood just off Foothill Boulevard in La Verne, California, Hillcrest offers independent living, assisted living, memory care and skilled nursing with an emphasis on wellness and health. For more information, visit: NEWS SOURCE: Hillcrest Keywords: Long Term Care, Joel Brouwer, CFO, Hillcrest Senior Living, age-qualified community in La Verne, 2025 LA Executive Leadership Awards, LA VERNE, Calif. This press release was issued on behalf of the news source (Hillcrest) who is solely responsibile for its accuracy, by Send2Press® Newswire. Information is believed accurate but not guaranteed. Story ID: S2P126422 APNF0325A To view the original version, visit: © 2025 Send2Press® Newswire, a press release distribution service, Calif., USA. RIGHTS GRANTED FOR REPRODUCTION IN WHOLE OR IN PART BY ANY LEGITIMATE MEDIA OUTLET - SUCH AS NEWSPAPER, BROADCAST OR TRADE PERIODICAL. MAY NOT BE USED ON ANY NON-MEDIA WEBSITE PROMOTING PR OR MARKETING SERVICES OR CONTENT DEVELOPMENT. Disclaimer: This press release content was not created by nor issued by the Associated Press (AP). Content below is unrelated to this news story.
Zawya
08-05-2025
- Business
- Zawya
Oman: Al Mouj Muscat, shaping finance for strategic impact in real estate and tourism
Muscat – Ahmed al Massan is the Chief Financial Officer of Al Mouj Muscat. He was awarded the prestigious 'CFO of the Year' award in the real estate category at the Oman CFO Forum & Awards in September 2024, which recognised the exceptional contributions of CFOs and finance teams who have demonstrated excellence and innovation. In this exclusive interview, Massan shares valuable insights into the evolving role of the finance function within the real estate sector, particularly in large-scale integrated tourism complexes. He discusses how Al Mouj Muscat's finance team has transitioned from a traditional, project-based focus to a strategic, portfolio-driven approach that supports sustainable growth and long-term value creation. He also highlights the future of the CFO role in a digitally driven world and the essential skills required for aspiring finance leaders. How has the finance function evolved at Al Mouj Muscat as the integrated tourism complex continues to expand and grow? How do you ensure that financial strategies are aligned with Al Mouj's broader strategic objectives? As an integrated tourism complex (ITC) expands and grows, the finance function undergoes significant evolution, shifting from a traditional focus on accounting and project financing to a more strategic role aligned with the broader goals of a large-scale, diversified development. At Al Mouj Muscat, the finance function has shifted from a project-centric to a portfolio-centric approach, evaluating returns across multiple projects and assessing the combined value creation for the entire development. This requires sophisticated portfolio analysis, risk management, strategic planning, a focus on revenue diversification, cash flow management, process automation, investor relations, and the balancing of different asset classes within the ITC (e.g. hotels, residential, retail, golf, and marina). As an ITC matures, the finance function transforms into a strategic, multi-faceted partner that supports sustainable growth, risk management, and the realisation of a long-term vision for the development. This evolution aligns finance's objectives with the company's broader mission to deliver value across economic, social, and environmental dimensions. What are the key drivers of business transformation in your sector, and how does the finance function fit into and contribute to this transformation? In the real estate development sector, particularly within the context of integrated tourism complexes (ITCs), business transformation is driven by a convergence of several critical forces. These drivers require the finance function to play a strategic role. Some of these drivers include expansion and portfolio diversification, evolving customer expectations towards experiential offerings, a focus on sustainable development, digitalisation and data analytics, increasing regulatory and compliance requirements, and enhanced stakeholder and investor relations. In summary, as the real estate development sector continues to transform, finance has become an essential, strategic function that supports sustainable growth, innovation, and risk management within ITCs. The finance team's role has expanded from traditional financial oversight to becoming a proactive partner in digital transformation, sustainability initiatives, regulatory compliance, and stakeholder engagement – making it a driving force behind the company's competitive edge and long-term success. Looking ahead, how do you envision the role of CFOs evolving in the context of digital transformation, and what impact do you foresee emerging technologies having on the finance function in future? As digital transformation accelerates, the role of CFOs in the real estate and integrated tourism complex sectors will evolve significantly, becoming strategic drivers of technological innovation and data-driven decision-making. Emerging technologies will reshape the finance function, enhancing efficiency, accuracy, and foresight. The CFO of the future will be a technology-savvy leader, deeply embedded in the digital ecosystem of the organisation. They will drive data-centric strategies, adopt technologies that streamline processes and secure financial data, and manage both financial and non-financial risks with agility. By harnessing emerging technologies, CFOs will transform finance from a back-office function into a forward-looking, strategic partner that shapes the company's growth, resilience, and adaptability in a rapidly changing world. What guidance would you offer to those aspiring to a CFO role? Which skills and traits do you believe will be crucial for future CFOs? To thrive as a future CFO, it is essential to recognise that the landscape is rapidly evolving. This requires a blend of traditional finance skills and emerging competencies in technology, strategy, leadership, and people management. The CFO role is no longer solely about managing financial statements; it is about guiding the organisation through complexity, driving innovation, and ensuring sustainable growth. Here is a roadmap of skills and traits that are crucial for the future CFO role: develop a strong foundation in finance and accounting; embrace and understand digital transformation; prioritise data-driven decision-making; develop strong communication and stakeholder management skills; build leadership and people management capabilities; and embrace continuous learning and professional development. What role do you believe events like the Oman CFO Forum, held in September 2024, play in strengthening relationships and dialogue among finance leaders? Are there specific topics you think should be highlighted in future editions of the Oman CFO Forum? Events such as the Oman CFO Forum play a critical role in fostering collaboration, learning, and innovation among finance leaders. They offer a unique platform for CFOs and finance professionals to exchange insights, discuss industry challenges, and develop strategies to address evolving market conditions. As for topics in future editions of the Oman CFO Forum, I would like to suggest: strategic risk management and resilience building; CFOs as strategic business partners; cybersecurity and data privacy in finance; and talent management within the finance function. By focusing on these topics, future CFO forums can continue to empower finance leaders to navigate the complexities of an evolving landscape, promote innovative solutions, and help drive the finance function towards a more strategic, resilient, and future-ready role. © Apex Press and Publishing Provided by SyndiGate Media Inc. (
