Latest news with #CHEWSforGood™
Yahoo
01-04-2025
- Business
- Yahoo
Nylabone Celebrates 70th Birthday with Limited-Edition Chew Toys and a Special Give-Back Campaign
NEPTUNE CITY, N.J., April 01, 2025--(BUSINESS WIRE)--Nylabone, an iconic brand in the Central Garden & Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is marking its 70th birthday in a big way – with the release of a special limited-edition chew toy collection and a mission-driven initiative to give back to dogs in need. To celebrate the significant milestone, Nylabone's exclusive birthday collection features classic shapes and best-selling designs, all designed with the brand's signature orange color. Exclusively available throughout 2025, these celebratory chew toys combine durability, flavor, and fun for dogs of all sizes. "There's no better way for us to commemorate 70 years of chewing excellence than inviting dogs to join in on the celebration," said Glen S. Axelrod, President and CEO of Nylabone Products. "These limited-edition chew toys not only represent Nylabone with their orange color, but exemplify the Nylabone® legacy with everything dogs and pet parents love about our high-quality chew toys. They provide long-lasting entertainment, help clean teeth, and promote positive chewing habits." Nylabone: Chew Toys With Heart & Purpose™ for 70 Years Founded in 1955 and headquartered in Neptune City, New Jersey, Nylabone set out with a mission to create dog products that not only support healthy chewing habits but also strengthen the one-of-a-kind bond between dogs and their pet parents. Today, the brand is trusted by veterinarians and pet parents alike for durable chew toys, nutritious treats, and easy-to-use dental solutions for dogs of all ages and sizes. Introducing the Limited-Edition Nylabone 70th Birthday Collection The exclusive collection includes: Power Chew Textured Bone and Textured Knuckle Bone—These legacy shapes are celebration-ready with a colorful swirl of Nylabone orange and white. They're made of durable nylon and covered in textures that help clean teeth as dogs chew. Plus, they feature savory roasted chicken flavor throughout. Sizes X-Small and Medium (Textured Bone), X-Large (Textured Knuckle Bone). Strong Chew Natural Rubber Textured Knuckle Bone—Made from natural rubber, this bright orange chew toy is perfect for dogs who prefer some flex and give. It features bacon & cheese flavor throughout, plus ridges and nubs for dental benefits. Available in X-Large. Power Chew Donut—What better way to celebrate a birthday than with a donut? This festive dessert-inspired toy is made of durable nylon, infused with pumpkin & peanut butter flavor, and topped with Nylabone orange "frosting." Sprinkle-like textures help clean teeth, making it a fun and functional chew. Available in Large. These limited-edition chew toys are available at Amazon, Chewy, and select pet retailers while supplies last. CHEWS for Good™: A Birthday Celebration with a Purpose In addition to launching its birthday collection, Nylabone is giving back with its CHEWS for Good™ campaign, a heartfelt initiative dedicated to help dogs find and stay in loving homes. For every Nylabone® product purchased in 2025, the company will donate a Nylabone chew toy to dogs in Best Friends Animal Society-affiliated shelters and rescues—up to 25,000 toys! Pet parents can join in by purchasing any Nylabone product and uploading their receipt to Every submission also earns the chance to win exciting prizes, including gift cards and a grand prize! Entries can also be submitted by mail. Full contest rules and details are available at It's time to celebrate—grab a chew toy and join the fun! About Nylabone Nylabone, a leader in healthy chewing since 1955, crafts high-quality chew toys, tasty chew treats, exciting play toys, and innovative dental solutions. A family-founded company, Nylabone has a history of helping pet parents take the best possible care of their dogs. They are committed to developing world-class solutions for destructive chewing, separation anxiety, dental health, and more, helping dogs live fuller, happier lives. Recommended by veterinarians, Nylabone products encourage a positive relationship between humans and their furry best friends. To put it simply, Nylabone Chews Best™! For more information, visit Nylabone is a brand owned by TFH Publications, Inc., a subsidiary of California-based Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) and has been a leader in responsible animal care for over 70 years. About Central Garden & Pet Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 45 years. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries. The Company's innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands, including Amdro®, Aqueon®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California, with 6,450 employees, primarily across North America. Visit to learn more. View source version on Contacts Media Contactpress@ 925-412-6726 Sign in to access your portfolio
Yahoo
12-02-2025
- Business
- Yahoo
Nylabone Turns 70 and Celebrates by Promoting Dog Adoptions and Helping Homeless Dogs Find Loving Homes
Year-long Celebration Kicks-off with CHEWS for Good™ Campaign On February 14th! NEPTUNE CITY, N.J., February 12, 2025--(BUSINESS WIRE)--Nylabone®, an iconic brand in the Central Garden & Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is celebrating its 70th birthday in 2025 with a year-long campaign dedicated to its heartfelt mission; helping dogs find and stay in loving homes. As part of this milestone celebration, Nylabone is partnering with Best Friends Animal Society® to support pet adoptions by providing chew toys that promote healthy chewing habits, reduce anxiety, and increase a dog's chances of being adopted. To kick off the celebration, Nylabone is launching the CHEWS for Good™ buy a Nylabone, give a Nylabone initiative. From February 14, 2025 through December 31, 2025, for every Nylabone product purchased, the company will donate an equal number of Nylabone toys to dogs in Best Friends Animal Society-affiliated shelters and rescues–up to a total of 25,000 toys. "As we celebrate 70 years of making a difference for dogs and their families, we're proud to continue our mission of improving the lives of homeless dogs," said Glen S. Axelrod, President and CEO of Nylabone Products. "According to Best Friends Animal Society, 2.5 million dogs entered U.S. shelters in 2023, and 457,000 dogs were surrendered. A 2021 analysis revealed that roughly 11% of dogs surrendered were due to either personality or minor behavior issues, such as destructive chewing. By providing chew toys that reduce anxiety and encourage calm, adoptable behavior, we are helping more dogs find and stay in loving homes." How Pet Parents Can Participate Pet parents can join the CHEWS for Good™ campaign by purchasing a Nylabone product and uploading their receipt to a dedicated landing page, for a chance to win exciting prizes, including gift cards and a grand prize. Entries can also be submitted by mail. Complete contest rules and details can be found at Partnering with Best Friends Animal Society To ensure that all donations reach the shelters and rescues that need them the most, Nylabone is collaborating with Best Friends Animal Society, a national leader in animal welfare dedicated to making the country no-kill in 2025. Best Friends operates lifesaving programs nationwide and runs the largest no-kill animal sanctuary in the U.S., working with a network of more than 5,000 animal welfare organizations and shelters. "We're proud to partner with Best Friends Animal Society to help improve the lives of shelter dogs," said Kim Cassar, Senior Vice President of Marketing at Nylabone. "By reducing stress and promoting calm behavior, our chew toys help these dogs put their best paw forward, increasing their chances for adoption. That is why we're proud to introduce our new tagline "Trusted Chew Toys with Heart & Purpose Since 1955™." "Our 70th birthday is a significant milestone, and this campaign is a meaningful way to give back to the community," added Adrienne Maglione, Senior Director of Nylabone. Since its founding in 1955, Nylabone has evolved from publishing pet books to becoming the #1 brand of dog chew toys*. For nearly seven decades, the company has been a trusted leader in creating high-quality chew toys that help dogs relieve boredom, anxiety, and stress while promoting healthy chewing habits. Limited-Edition Birthday Chew Toys In honor of its 70th birthday, Nylabone will release a special collection of limited-edition chew toys starting in April 2025. These celebratory products will feature the brand's signatory orange color, bestselling shapes and flavors and textures designed to help clean teeth and keep dogs entertained. "As Best Friends works to make every shelter in America no-kill, we're grateful for the opportunity to partner with Nylabone to help us get there," said Julie Castle, CEO of Best Friends Animal Society. "Many shelters across the country are struggling with high dog intake numbers, and through this initiative, we can help get more dogs find the loving homes they deserve." To learn more about Nylabone and its 70th birthday, visit and follow @Nylabone on YouTube, Facebook, Instagram and TikTok. About Nylabone® Nylabone, a leader in healthy chewing since 1955, crafts high-quality chew toys, tasty chew treats, exciting play toys, and innovative dental solutions. A family-founded company, Nylabone has a history of helping pet parents take the best possible care of their dogs. Nylabone is committed to developing world-class solutions for destructive chewing, separation anxiety, dental health, and more, helping dogs live fuller, happier lives. Recommended by veterinarians, Nylabone® products encourage a positive relationship between humans and their furry best friends. To put it simply, Nylabone® Chews Best™! Visit to learn more. Nylabone is a brand owned by T.F.H. Publications, Inc. T.F.H. Publications, Inc. is a subsidiary of California-based Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) and has been a leader in responsible animal care for over 65 years. *Based on Nielsen data 11/20/2024 View source version on Contacts Media Contactpress@ 925-412-6726
