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CG Hospitality and Marriott International launch series by Marriott with The Fern brand portfolio in India
CG Hospitality and Marriott International launch series by Marriott with The Fern brand portfolio in India

Zawya

time26-05-2025

  • Business
  • Zawya

CG Hospitality and Marriott International launch series by Marriott with The Fern brand portfolio in India

CG Hospitality Global, the hospitality arm of CG Corp Global and majority stakeholder in Concept Hospitality Private Limited (CHPL), proudly announced a landmark collaboration with Marriott International for the Global Launch of Series by Marriott™— A new midscale and upscale collection brand. This historic move is anchored by the affiliation of The Fern portfolio, one of India's most respected eco-sensitive hotel chains. Founded in 1996 by Param Kannampilly, CHPL has grown into one of India's most respected hotel management companies. This partnership marks a major milestone for India's hospitality sector. The Fern, The Fern Residency, and The Fern Habitat will be integrated into Marriott's global ecosystem. With over 120 operating hotels under various brands, in 90 cities and 40 additional properties in the pipeline at CHPLA, the deal is expected to add up to 84 Fern branded hotels and approximately 6,000 rooms to Marriott's India portfolio—making it one of the most significant multi-unit transactions in the country's hospitality landscape. The agreement includes a strategic equity investment by Marriott in CHPL and an exclusive long-term co-branding relationship for The Fern brands in India. Fern hotels will now benefit from Marriott's global distribution platforms, digital systems, and the Marriott Bonvoy™ loyalty program with 237 Million members, while retaining their independent spirit and regional identity. This collaboration reflects CG Hospitality's long-standing belief in the strength of regionally rooted brands with global potential. CG Hospitality, headquartered in Dubai, has nurtured Fern into a leading name in eco-sensitive, high-quality hospitality. Having already established a strong footprint in the UAE with landmark properties such as Taj Jumeirah Lake Towers, the partnership now takes that vision global, amplifying the reach and capabilities of The Fern across the Middle East and beyond. Rahul Chaudhary, Managing Director & CEO, CG Corp Global & CG Hospitality Holdings, said: 'This strategic collaboration represents more than just a portfolio expansion—it's the alignment of two shared visions to redefine the mid-market hospitality landscape. At CG Hospitality, we've long championed sustainable, responsible, and accessible hospitality, particularly through Fern's pioneering presence across India's Tier 2 and Tier 3 cities. With this partnership, we're now setting our sights on taking The Fern to 500 hotels by 2030, and arguably making The Fern brands, the biggest in this segment, in India, while expanding CG Hospitality's footprint to 650 hotels globally. Marriott's global scale, trust, and loyalty ecosystem will be a powerful catalyst in achieving this ambitious vision. Together, we're not only strengthening India's hospitality infrastructure but enabling a regional eco-sensitive brand to thrive on the global stage. This is a defining moment for The Fern and a bold new chapter for Indian hospitality.' This collaboration reflects a shared commitment to scaling responsibly and serving consciously, particularly across emerging and culturally rich destinations in India. 'Series by Marriott furthers Marriott's commitment to delivering lodging offerings in the right place at the right price with basics done well,' said Anthony Capuano, President and CEO of Marriott International. 'Creating a new, regional collection brand will further Marriott's reach among value-conscious travelers, provide additional choice for our existing Marriott Bonvoy members and guests, and offer more affiliation opportunities for local owners. We are thrilled to launch Series by Marriott through our founding deal with CHPL. This deal will help meaningfully expand Marriott's leading position in India, a key market for the company. We see this multi-unit conversion deal as a strong foundation as we look to accelerate growth of the Series by Marriott collection in additional markets around the world. The Fern portfolio throughout India is highly regarded and CHPL's commitment to operational excellence and meeting the needs of regional travelers embodies the spirit of the Series by Marriott brand.' CG Hospitality currently operates a diverse portfolio of 195 Hotels, Resorts, and Wellness destinations across 12 countries and 127 destinations. This partnership underscores CG Hospitality's role as a global enabler for Indian hospitality brands and its continued investment in the future of India's travel and tourism industry and in high-growth regions such as the Middle East. CG Hospitality and Marriott International recently also signed an agreement to convert The Farm at San Benito in the Philippines into an Autograph Collection resort, marking the brand's debut in the country and a significant step in expanding the wellness-focused property to international markets. ABOUT CG CORP GLOBAL CG Corp Global, the Global face of Nepal's first and only Multi-Billion-Dollar Conglomerate with an exceptional legacy of 140 years across 4 generations. CG Corp Global has 261+ brands, 202+ companies, over 20,000 employees, and is spread across 32 countries with an industry-leading foray into Fast-Moving Consumer Goods (FMCG), Banking, Power, Hospitality, Real Estate, Telecom, Cement, and education amongst others. CG Hospitality Global, a hospitality arm of CG Corp Global, has a diversified portfolio of more than 195 Hotels & Resorts across 12 countries and 127 destinations with over 12,000 keys. CG Hospitality's successful joint ventures include partnerships with globally renowned hospitality brands such as IHCL (A Tata Enterprise) through its Taj, Taj Safari, and Vivanta brands, Jetwing, Radisson, Hilton, and Fairmont brands. By 2027, this portfolio is expected to grow to over 650 hotels and 30,000 keys. CG Hospitality's diverse portfolio features some of the most iconic properties and destinations across the globe. This includes Taj Exotica Resort & Spa (Maldives), Jetwing Vil Uyana & Taj Samudra (Sri Lanka), The Farm at San Benito (Philippines), Meghauli Serai - A Taj Safaris Lodge (Nepal), Taj Jumeirah Lakes Towers (Dubai, UAE) and Fairmont The Norfolk & Fairmont Mara Safari Club (Kenya), Double Tree by Hilton JFK Airport in New York amongst others. CG Hospitality also owns one of the largest management companies in India through Concept Hospitality (CHPL)/Fern Hotels, which manages over 120 mid-market to luxury hotels through its own brands under Fern, Zinc, and Beacon. This portfolio is set to grow to 500 hotels by 2027.

CG Hospitality, Marriott launch new upscale collection brand
CG Hospitality, Marriott launch new upscale collection brand

Trade Arabia

time25-05-2025

  • Business
  • Trade Arabia

CG Hospitality, Marriott launch new upscale collection brand

CG Hospitality Global, the hospitality arm of CG Corp Global and majority stakeholder in Concept Hospitality Private Limited (CHPL), has announced a landmark collaboration with Marriott International for the global launch of Series by Marriott - a new midscale and upscale collection brand. This historic move is anchored by the affiliation of The Fern portfolio, one of India's most respected eco-sensitive hotel chains. Founded in 1996 by Param Kannampilly, CHPL has grown into one of India's most respected hotel management companies. This partnership marks a major milestone for India's hospitality sector. Under this deal, the Fern, The Fern Residency and The Fern Habitat will be integrated into Marriott's global ecosystem. With over 120 operating hotels under various brands, in 90 cities and 40 additional properties in the pipeline at CHPLA, the deal is expected to add up to 84 Fern branded hotels and approximately 6,000 rooms to Marriott's India portfolio - thus making it one of the most significant multi-unit transactions in the country's hospitality landscape. The agreement includes a strategic equity investment by Marriott in CHPL and an exclusive long-term co-branding relationship for The Fern brands in India. Fern hotels will now benefit from Marriott's global distribution platforms, digital systems, and the Marriott Bonvoy loyalty program with 237 million members, while retaining their independent spirit and regional identity. This collaboration reflects CG Hospitality's long-standing belief in the strength of regionally rooted brands with global potential. CG Hospitality, headquartered in Dubai, has nurtured Fern into a leading name in eco-sensitive, quality hospitality sector. Having already established a strong footprint in the UAE with landmark properties such as Taj Jumeirah Lake Towers, the partnership now takes that vision global, amplifying the reach and capabilities of The Fern across the Middle East and beyond, said a top official. "This strategic collaboration represents more than just a portfolio expansion - it's the alignment of two shared visions to redefine the mid-market hospitality landscape," remarked Rahul Chaudhary, Managing Director & CEO, CG Corp Global & CG Hospitality Holdings. "At CG Hospitality, we've long championed sustainable, responsible, and accessible hospitality, particularly through Fern's pioneering presence across India's Tier 2 and Tier 3 cities. With this partnership, we're now setting our sights on taking The Fern to 500 hotels by 2030, and arguably making The Fern brands, the biggest in this segment, in India, while expanding CG Hospitality's footprint to 650 hotels globally," stated Chaudhary. "Marriott's global scale, trust, and loyalty ecosystem will be a powerful catalyst in achieving this ambitious vision. Together, we're not only strengthening India's hospitality infrastructure but enabling a regional eco-sensitive brand to thrive on the global stage. This is a defining moment for The Fern and a bold new chapter for Indian hospitality," he added. This collaboration reflects a shared commitment to scaling responsibly and serving consciously, particularly across emerging and culturally rich destinations in India. Anthony Capuano, President and CEO of Marriott International, said the Series by Marriott furthers the top hospitality group's commitment to delivering lodging offerings in the right place at the right price with basics done well. "We are thrilled to launch Series by Marriott through our founding deal with CHPL. This deal will help meaningfully expand Marriott's leading position in India, a key market for the company. We see this multi-unit conversion deal as a strong foundation as we look to accelerate growth of the Series by Marriott collection in additional markets around the world. The Fern portfolio throughout India is highly regarded and CHPL's commitment to operational excellence and meeting the needs of regional travelers embodies the spirit of the Series by Marriott brand," stated Capuano. "Creating a new, regional collection brand will further Marriott's reach among value-conscious travelers, provide additional choice for our existing Marriott Bonvoy members and guests, and offer more affiliation opportunities for local owners," he added.

Marriott International Announces Global Launch of New Regional Collection Brand: Series by Marriott™
Marriott International Announces Global Launch of New Regional Collection Brand: Series by Marriott™

Hospitality Net

time22-05-2025

  • Business
  • Hospitality Net

Marriott International Announces Global Launch of New Regional Collection Brand: Series by Marriott™

Marriott International, Inc. (Nasdaq: MAR) today announced the global launch of its new collection brand for the midscale and upscale lodging segments—Series by Marriott™—as the company continues to expand its lodging offerings around the world. Series by Marriott is expected to expand Marriott's global presence by bringing well-established regionally created brands and hotels that champion consistent quality and service into the Marriott Bonvoy portfolio. Series by Marriott will offer guests comfortable stays in more places and provide regional owners access to the benefits of Marriott's platforms, including the company's award-winning Marriott Bonvoy loyalty program, all while maintaining their portfolio's independent identity. Series by Marriott marks its initial launch through a founding deal with Concept Hospitality Private Limited (CHPL) in India, a key growth market for Marriott. Established in 1996 by Param Kannampilly, CHPL, is one of India's leading hotel management companies with a portfolio of six brands and over 100 hotels operating in 90 locations. Under the strategic agreement between CHPL and Marriott, CHPL's flagship brands—The Fern, The Fern Residency, and The Fern Habitat—will affiliate with Series by Marriott on an exclusive basis across India and Marriott will make a small equity investment in CHPL. The Fern portfolio is currently comprised of 84 open properties and 31 executed pipeline deals, totaling 115 properties and approximately 8,000 rooms. Fern properties are expected to join Marriott's portfolio in India over time following discussions with the third-party hotel owners and execution of long-term franchise agreements with those owners. CG Hospitality, the hospitality division of the multi-national conglomerate CG Corp Global, is the majority stakeholder in CHPL. Series by Marriott furthers Marriott's commitment to delivering lodging offerings in the right place at the right price with basics done well," said . "Creating a new, regional collection brand will further Marriott's reach among value-conscious travelers, provide additional choice for our existing Marriott Bonvoy members and guests, and offer more affiliation opportunities for local owners. We are thrilled to launch Series by Marriott through our founding deal with CHPL. This deal will help meaningfully expand Marriott's leading position in India, a key market for the company. We see this multi-unit conversion deal as a strong foundation as we look to accelerate growth of the Series by Marriott collection in additional markets around the world. The Fern portfolio throughout India is highly regarded and CHPL's commitment to operational excellence and meeting the needs of regional travelers embodies the spirit of the Series by Marriott brand. Anthony Capuano, President and CEO of Marriott International Through our majority stake in CHPL, we've nurtured The Fern brands as standard-bearers for eco-sensitive, high-quality hospitality in India. Being part of Series by Marriott will allow us to amplify our reach. The Fern brands are expected to benefit not only from the Marriott Bonvoy loyalty program and global distribution systems, but also from strategic growth opportunities. Dr. Binod Chaudhary, Chairman of CG Corp Global We are thrilled to partner with the world's largest hospitality company in driving a new era of growth in India's midscale segment. Our vision is to unlock the immense potential of Tier 2 and Tier 3 cities, as well as lesser-known destinations across India that are rich in culture, heritage, and opportunity. This strategic collaboration underscores our commitment to expanding access to quality hospitality, fostering local economies, and meeting the rising demand for sustainable, comfortable, and accessible stays in emerging markets. Param Kannampilly, Chairman, Concept Hospitality Private Limited A Series of Hotels: Regionally Created, Globally Connected Series by Marriott is designed to deliver a simple and approachable experience for travelers with a focus on fundamentals and well-executed basics. Hotels in the portfolio will offer quality and value with clean, comfortable rooms, free Wi-Fi, daily coffee or tea, with breakfast, fitness centers and meetings and event spaces available at certain properties. Hotels will reflect the regions and customers they serve while delivering Marriott's global standards for safety and cleanliness. As part of the Marriott Bonvoy loyalty program, members staying at Series by Marriott properties will be able to earn and redeem points and enjoy member benefits. Global Growth Opportunity for Owners Series by Marriott has been created to bring strong, regionally relevant brands and hotels into the Marriott portfolio with industry leading revenue generation capabilities and affiliation cost structures. Owners will have the ability to maintain their portfolio's independent identity while leveraging the power of Marriott's award-winning Marriott Bonvoy loyalty program with nearly 237 million members globally, and digital platforms like and the Marriott Bonvoy mobile app to generate direct bookings. In addition to its founding deal with CHPL, Marriott is also in active discussions about the Series by Marriott brand with owners in the United States, the Caribbean and Latin America, Europe, Middle East, and Africa. To learn more about Series by Marriott, click here. About Marriott International Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 9,100 properties across more than 30 leading brands in 142 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at In addition, connect with us on Facebook and @MarriottIntl on X and Instagram. About Marriott Bonvoy Marriott Bonvoy, Marriott International's award-winning travel programme and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy's portfolio of 31 extraordinary brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. With the Marriott Bonvoy app, members enjoy a level of personalisation and contactless experience that allows them to travel with peace of mind. To enrol for free or for more information about Marriott Bonvoy, visit To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok.

Marriott International Announces Global Launch of New Regional Collection Brand: Series by Marriott™
Marriott International Announces Global Launch of New Regional Collection Brand: Series by Marriott™

Yahoo

time22-05-2025

  • Business
  • Yahoo

Marriott International Announces Global Launch of New Regional Collection Brand: Series by Marriott™

Company Signs Founding Deal with Concept Hospitality Private Limited in India to Affiliate The Fern Brands with Series by Marriott BETHESDA, Md., May 22, 2025 /PRNewswire/ -- Marriott International, Inc. (Nasdaq: MAR) today announced the global launch of its new collection brand for the midscale and upscale lodging segments—Series by Marriott™—as the company continues to expand its lodging offerings around the world. Series by Marriott is expected to expand Marriott's global presence by bringing well-established regionally created brands and hotels that champion consistent quality and service into the Marriott Bonvoy portfolio. Series by Marriott will offer guests comfortable stays in more places and provide regional owners access to the benefits of Marriott's platforms, including the company's award-winning Marriott Bonvoy loyalty program, all while maintaining their portfolio's independent identity. Series by Marriott marks its initial launch through a founding deal with Concept Hospitality Private Limited (CHPL) in India, a key growth market for Marriott. Established in 1996 by Param Kannampilly, CHPL, is one of India's leading hotel management companies with a portfolio of six brands and over 100 hotels operating in 90 locations. Under the strategic agreement between CHPL and Marriott, CHPL's flagship brands—The Fern, The Fern Residency, and The Fern Habitat—will affiliate with Series by Marriott on an exclusive basis across India and Marriott will make a small equity investment in CHPL. The Fern portfolio is currently comprised of 84 open properties and 31 executed pipeline deals, totaling 115 properties and approximately 8,000 rooms. Fern properties are expected to join Marriott's portfolio in India over time following discussions with the third-party hotel owners and execution of long-term franchise agreements with those owners. CG Hospitality, the hospitality division of the multi-national conglomerate CG Corp Global, is the majority stakeholder in CHPL. "Series by Marriott furthers Marriott's commitment to delivering lodging offerings in the right place at the right price with basics done well," said Anthony Capuano, President and CEO of Marriott International. "Creating a new, regional collection brand will further Marriott's reach among value-conscious travelers, provide additional choice for our existing Marriott Bonvoy members and guests, and offer more affiliation opportunities for local owners. "We are thrilled to launch Series by Marriott through our founding deal with CHPL. This deal will help meaningfully expand Marriott's leading position in India, a key market for the company. We see this multi-unit conversion deal as a strong foundation as we look to accelerate growth of the Series by Marriott collection in additional markets around the world. The Fern portfolio throughout India is highly regarded and CHPL's commitment to operational excellence and meeting the needs of regional travelers embodies the spirit of the Series by Marriott brand," said Capuano. "Through our majority stake in CHPL, we've nurtured The Fern brands as standard-bearers for eco-sensitive, high-quality hospitality in India. Being part of Series by Marriott will allow us to amplify our reach. The Fern brands are expected to benefit not only from the Marriott Bonvoy loyalty program and global distribution systems, but also from strategic growth opportunities," said Dr. Binod Chaudhary, Chairman of CG Corp Global. "We are thrilled to partner with the world's largest hospitality company in driving a new era of growth in India's midscale segment. Our vision is to unlock the immense potential of Tier 2 and Tier 3 cities, as well as lesser-known destinations across India that are rich in culture, heritage, and opportunity. This strategic collaboration underscores our commitment to expanding access to quality hospitality, fostering local economies, and meeting the rising demand for sustainable, comfortable, and accessible stays in emerging markets," said Param Kannampilly, Chairman, Concept Hospitality Private Limited. A Series of Hotels: Regionally Created, Globally ConnectedSeries by Marriott is designed to deliver a simple and approachable experience for travelers with a focus on fundamentals and well-executed basics. Hotels in the portfolio will offer quality and value with clean, comfortable rooms, free Wi-Fi, daily coffee or tea, with breakfast, fitness centers and meetings and event spaces available at certain properties. Hotels will reflect the regions and customers they serve while delivering Marriott's global standards for safety and cleanliness. As part of the Marriott Bonvoy loyalty program, members staying at Series by Marriott properties will be able to earn and redeem points and enjoy member benefits. Global Growth Opportunity for OwnersSeries by Marriott has been created to bring strong, regionally relevant brands and hotels into the Marriott portfolio with industry leading revenue generation capabilities and affiliation cost structures. Owners will have the ability to maintain their portfolio's independent identity while leveraging the power of Marriott's award-winning Marriott Bonvoy loyalty program with nearly 237 million members globally, and digital platforms like and the Marriott Bonvoy mobile app to generate direct bookings. In addition to its founding deal with CHPL, Marriott is also in active discussions about the Series by Marriott brand with owners in the United States, the Caribbean and Latin America, Europe, Middle East, and Africa. To learn more about Series by Marriott, click here. IRPR#1 NOTE ON FORWARD-LOOKING STATEMENTSAll statements in this press release are made as of May 22, 2025. We undertake no obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise. This press release contains "forward-looking statements" within the meaning of federal securities laws, including statements related to Marriott's expectations regarding the Series by Marriott brand launch, founding deal and related timing; future growth prospects, opportunities, plans and expectations for the Series by Marriott brand and within certain lodging segments; the addition of Fern hotels to Marriott's portfolio; the expansion of Marriott's leading position in India and broadening access to hospitality in the region; the creation of additional reach for Marriott among value-conscious travelers, additional choice for Marriott Bonvoy members and guests, and additional affiliation opportunities for hotel owners; the benefits of affiliation with Series by Marriott; Marriott Bonvoy benefits and participation; Marriott's revenue generation capabilities; and similar statements concerning possible future events or expectations that are not historical facts. Marriott cautions you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that the company may not be able to accurately predict or assess, including, with respect to the founding deal with CHPL, whether individual hotels and hotel owners agree to enter into Series by Marriott franchise agreements with Marriott, and the other risk factors that we describe in our U.S. Securities and Exchange Commission filings, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. ABOUT MARRIOTT INTERNATIONAL, International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 9,500 properties across more than 30 leading brands in 144 countries and territories. Marriott operates, franchises, and licenses hotel, residential, timeshare, and other lodging properties all around the world. The company offers Marriott Bonvoy®, its highly awarded travel platform. For more information, please visit our website at and for the latest company news, visit In addition, connect with us on Facebook and @MarriottIntl on X and Instagram. Marriott encourages investors, the media, and others interested in the company to review and subscribe to the information Marriott posts on its investor relations website at or Marriott's news center website at which may be material. The contents of these websites are not incorporated by reference into this press release or any report or document Marriott files with the U.S. Securities and Exchange Commission, and any references to the websites are intended to be inactive textual references only. View original content to download multimedia: SOURCE Marriott International, Inc.

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