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Forrester Announces The EMEA Recipients Of Its 2025 Customer-Obsessed Enterprise Award
Forrester Announces The EMEA Recipients Of Its 2025 Customer-Obsessed Enterprise Award

Yahoo

time27-05-2025

  • Business
  • Yahoo

Forrester Announces The EMEA Recipients Of Its 2025 Customer-Obsessed Enterprise Award

This year's award winners, Brenntag and e&, will be recognised at CX Summit EMEA LONDON, May 21, 2025--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced that Brenntag and e& are the winners of its 2025 Customer-Obsessed Enterprise Award for Europe, Middle East, and Africa (EMEA). The award recognises organisations that place their customers at the centre of their leadership, strategy, and operations to drive business outcomes, including building sustainable growth, customer loyalty, and employee engagement. Both recipients will be celebrated at CX Summit EMEA, a leading event for CX, B2C marketing, and digital leaders to learn best practices and receive actionable advice, being held in London and digitally from 2–4 June 2025. This year's recognition highlights two firms: one leading the charge on customer obsession in the B2B sector and the other in B2C. Brenntag, a global leader in chemicals and ingredients distribution, has been selected for embedding customer obsession into its B2B operations spanning 72 countries. The firm earned the award for operationalising customer obsession through key companywide initiatives, including a CX ambassador programme that has trained more than 500 employees to champion customer experience excellence and its CX war room task force that is set up to address systemic customer pain points through cross-functional collaboration. "At Brenntag, our approach to customer centricity is rooted in delivering truly personalised and impactful customer experiences," said Malc Magee, director of customer experience, Brenntag Essentials EMEA. "Our laser-focus on prioritising our customers' needs has enabled us to foster a culture that goes far beyond transactional interactions. When customers know that we genuinely listen, act, and care about their experience, we build long-term loyalty." e&, a global technology group, has been recognised for its customer-centric transformation across its technology business. The company undertook a comprehensive three-year transformation initiative aimed at aligning its corporate strategy with the customer journey. By proactively listening to customers and acting on their feedback, e& has successfully delivered enhanced experiences across every touchpoint, resulting in measurable business outcomes. "At e&, we believe that exceptional customer experiences are rooted in actively listening to our customers," said Chris Lipman, chief customer experience officer, e& UAE. "Through initiatives such as the monthly 'Customer Hour' sessions, which foster organisation-wide collaboration around customer feedback, and the 'Beyond the Desk' programme, which promotes empathy and a deeper understanding of customer challenges among e& leadership, we continue to prioritise customer satisfaction at every level." "We congratulate both e& and Brenntag for winning Forrester's Customer-Obsessed Enterprise Award in EMEA," said Martin Gill, vice president and research director at Forrester and host of CX Summit EMEA. "These firms are leading examples of how to embed customer centricity into every business decision, not just in isolated customer interactions, to drive tangible business success." Resources: Register to attend Forrester's CX Summit EMEA event. View the full agenda and speakers for CX Summit EMEA. For members of the press interested in attending, please contact press@ Check out the Forrester Decisions services for Customer Experience, B2C Marketing Executives, and Digital Business & Strategy. Follow Forrester on LinkedIn. About Forrester Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit View source version on Contacts Press:Hannah Segvichhsegvich@ Sign in to access your portfolio

Forrester Announces The EMEA Recipients Of Its 2025 Customer-Obsessed Enterprise Award
Forrester Announces The EMEA Recipients Of Its 2025 Customer-Obsessed Enterprise Award

Yahoo

time21-05-2025

  • Business
  • Yahoo

Forrester Announces The EMEA Recipients Of Its 2025 Customer-Obsessed Enterprise Award

This year's award winners, Brenntag and e&, will be recognised at CX Summit EMEA LONDON, May 21, 2025--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced that Brenntag and e& are the winners of its 2025 Customer-Obsessed Enterprise Award for Europe, Middle East, and Africa (EMEA). The award recognises organisations that place their customers at the centre of their leadership, strategy, and operations to drive business outcomes, including building sustainable growth, customer loyalty, and employee engagement. Both recipients will be celebrated at CX Summit EMEA, a leading event for CX, B2C marketing, and digital leaders to learn best practices and receive actionable advice, being held in London and digitally from 2–4 June 2025. This year's recognition highlights two firms: one leading the charge on customer obsession in the B2B sector and the other in B2C. Brenntag, a global leader in chemicals and ingredients distribution, has been selected for embedding customer obsession into its B2B operations spanning 72 countries. The firm earned the award for operationalising customer obsession through key companywide initiatives, including a CX ambassador programme that has trained more than 500 employees to champion customer experience excellence and its CX war room task force that is set up to address systemic customer pain points through cross-functional collaboration. "At Brenntag, our approach to customer centricity is rooted in delivering truly personalised and impactful customer experiences," said Malc Magee, director of customer experience, Brenntag Essentials EMEA. "Our laser-focus on prioritising our customers' needs has enabled us to foster a culture that goes far beyond transactional interactions. When customers know that we genuinely listen, act, and care about their experience, we build long-term loyalty." e&, a global technology group, has been recognised for its customer-centric transformation across its technology business. The company undertook a comprehensive three-year transformation initiative aimed at aligning its corporate strategy with the customer journey. By proactively listening to customers and acting on their feedback, e& has successfully delivered enhanced experiences across every touchpoint, resulting in measurable business outcomes. "At e&, we believe that exceptional customer experiences are rooted in actively listening to our customers," said Chris Lipman, chief customer experience officer, e& UAE. "Through initiatives such as the monthly 'Customer Hour' sessions, which foster organisation-wide collaboration around customer feedback, and the 'Beyond the Desk' programme, which promotes empathy and a deeper understanding of customer challenges among e& leadership, we continue to prioritise customer satisfaction at every level." "We congratulate both e& and Brenntag for winning Forrester's Customer-Obsessed Enterprise Award in EMEA," said Martin Gill, vice president and research director at Forrester and host of CX Summit EMEA. "These firms are leading examples of how to embed customer centricity into every business decision, not just in isolated customer interactions, to drive tangible business success." Resources: Register to attend Forrester's CX Summit EMEA event. View the full agenda and speakers for CX Summit EMEA. For members of the press interested in attending, please contact press@ Check out the Forrester Decisions services for Customer Experience, B2C Marketing Executives, and Digital Business & Strategy. Follow Forrester on LinkedIn. About Forrester Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit View source version on Contacts Press:Hannah Segvichhsegvich@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Forrester Announces The EMEA Recipients Of Its 2025 Customer-Obsessed Enterprise Award
Forrester Announces The EMEA Recipients Of Its 2025 Customer-Obsessed Enterprise Award

Business Wire

time21-05-2025

  • Business
  • Business Wire

Forrester Announces The EMEA Recipients Of Its 2025 Customer-Obsessed Enterprise Award

LONDON--(BUSINESS WIRE)-- Forrester (Nasdaq: FORR) today announced that Brenntag and e& are the winners of its 2025 Customer-Obsessed Enterprise Award for Europe, Middle East, and Africa (EMEA). The award recognises organisations that place their customers at the centre of their leadership, strategy, and operations to drive business outcomes, including building sustainable growth, customer loyalty, and employee engagement. Both recipients will be celebrated at CX Summit EMEA, a leading event for CX, B2C marketing, and digital leaders to learn best practices and receive actionable advice, being held in London and digitally from 2–4 June 2025. This year's recognition highlights two firms: one leading the charge on customer obsession in the B2B sector and the other in B2C. Brenntag, a global leader in chemicals and ingredients distribution, has been selected for embedding customer obsession into its B2B operations spanning 72 countries. The firm earned the award for operationalising customer obsession through key companywide initiatives, including a CX ambassador programme that has trained more than 500 employees to champion customer experience excellence and its CX war room task force that is set up to address systemic customer pain points through cross-functional collaboration. 'At Brenntag, our approach to customer centricity is rooted in delivering truly personalised and impactful customer experiences,' said Malc Magee, director of customer experience, Brenntag Essentials EMEA. 'Our laser-focus on prioritising our customers' needs has enabled us to foster a culture that goes far beyond transactional interactions. When customers know that we genuinely listen, act, and care about their experience, we build long-term loyalty.' e&, a global technology group, has been recognised for its customer-centric transformation across its technology business. The company undertook a comprehensive three-year transformation initiative aimed at aligning its corporate strategy with the customer journey. By proactively listening to customers and acting on their feedback, e& has successfully delivered enhanced experiences across every touchpoint, resulting in measurable business outcomes. "At e&, we believe that exceptional customer experiences are rooted in actively listening to our customers," said Chris Lipman, chief customer experience officer, e& UAE. "Through initiatives such as the monthly 'Customer Hour' sessions, which foster organisation-wide collaboration around customer feedback, and the 'Beyond the Desk' programme, which promotes empathy and a deeper understanding of customer challenges among e& leadership, we continue to prioritise customer satisfaction at every level." 'We congratulate both e& and Brenntag for winning Forrester's Customer-Obsessed Enterprise Award in EMEA,' said Martin Gill, vice president and research director at Forrester and host of CX Summit EMEA. 'These firms are leading examples of how to embed customer centricity into every business decision, not just in isolated customer interactions, to drive tangible business success.' About Forrester Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit

Forrester Announces Full Agenda For CX Summit EMEA 2025
Forrester Announces Full Agenda For CX Summit EMEA 2025

Associated Press

time03-03-2025

  • Business
  • Associated Press

Forrester Announces Full Agenda For CX Summit EMEA 2025

Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit EMEA event, scheduled to take place in London and digitally on June 2–4, 2025. In today's competitive market, customers expect consistent and personalised experiences across every interaction. To meet these expectations, leaders must focus on several key initiatives, including delivering data-driven personalisation, implementing effective measurement tools, and leveraging technology to drive meaningful engagement throughout the entire customer lifecycle. This year's event theme, 'The Total Experience: Your Brand, Their Journey,' delivers innovative insights and practical tools to help customer experience (CX), B2C marketing, and digital leaders build a comprehensive CX strategy that not only drives customer satisfaction and loyalty but also contributes to increased revenue and brand reputation. Attendees at CX Summit EMEA will gain valuable insights through keynote presentations, case studies, and interactive breakout sessions. Featuring the latest research themes and frameworks, noteworthy keynotes and sessions include: Brand + CX Powers Growth. This keynote unveils Forrester's total experience score: a new measurement framework that evaluates both brand and customer experience. Attendees will learn how an integrated strategy can increase revenue up to 3.5x. Design For The Future Of Experiences. This keynote explores how digital experiences are evolving to become more humanlike, intuitive, and empowering. Attendees will discover practical tools to build their own capabilities for delivering advanced customer experiences. Navigate The Culture Risks Of Metrics. In this keynote, attendees will hear how metrics shape organisational culture and behaviours, identify and address harmful measurement practices, and learn how to strategically build a culture that aligns with business goals for sustained growth. Lead And Master Change. This keynote details how leaders can elevate their change leadership skills and provides strategies to survive and thrive in a state of continuous disruption and transformation. Build Customer Trust In AI. In this session, attendees will learn what drives customer trust in AI, gain insights from successful AI implementations, and discover how to integrate trustworthy practices into their AI strategies. 'Aligning brand and customer experience empowers businesses to build trust, enhance loyalty, and drive revenue growth,' said Martin Gill, VP and research director at Forrester. 'However, this is an endeavour that requires a holistic approach: fostering collaboration across departments, delivering consistent interactions that inspire trust and loyalty, and balancing data insights with human touch. CX Summit EMEA will equip attendees with the capabilities, tools, and actionable insights to deliver experiences that optimise the entire customer lifecycle.' The event also features unique workshops and tailored programmes to engage attendees in hands-on learning, including the Executive Leadership Exchange, an invitation-only programme for CX executives; the Forrester Women's Leadership Programme, focused on empowering women in leadership roles; and interactive sessions on CX certification and skill building. In addition, CX Summit EMEA will honour the recipient of Forrester's 2025 Customer-Obsessed Enterprise Award for EMEA, which recognises companies that drive business success by putting customers at the centre of their leadership strategy and operations. About Forrester Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit SOURCE: Forrester Copyright Business Wire 2025. PUB: 03/03/2025 05:00 AM/DISC: 03/03/2025 05:00 AM

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