28-02-2025
'I spotted Cadbury Easter Eggs in Sainsbury's – and couldn't believe the price'
Considering it's not even March yet, many people are grumbling about already seeing Easter eggs on supermarket shelves.
However, considering the fact that I am a huge chocoholic, I can't say I mind too much to be honest as it gives me a chance to browse what's on offer (and maybe have a few samples) before the big day.
But as I was doing my browse on a little trip to Sainsbury's yesterday, my jaw basically hit the floor as I saw the price of two particular Cadbury eggs.
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I'm used to paying a couple of pounds for my Easter eggs, maybe splashing out a bit more if it's a good one, however I was gobsmacked to find the Cadbury Dairy Milk & White Marble Ultimate Easter Egg and the Mini Eggs Inclusions Ultimate Easter Egg are on sale in Sainsbury's for £15.50.
Yes, you read that right – £15.50.
Since when were Easter Eggs £15.50?
— Samantha Bartlett (@sammyloubelle) February 27, 2025
I honestly had to double take like I was in a comedy cartoon sketch to see I was reading it right, and alas I was.
And what do you get for all this money I hear you ask? According to Cadbury's, the Milk & White Marble Ultimate Easter Egg is a "creamy marbled Cadbury dairy milk & Cadbury white chocolate Easter egg with individually wrapped chunks".
You get one one hollow egg in the 380g pack, as well as a couple of bars of white chocolate and a couple of bars of milk chocolate. Nothing mind-blowing if you ask me.
The Mini Eggs Inclusions Ultimate Easter Egg is pretty much the same, with it including one hollow milk chocolate egg with sugar coated milk chocolate candies (10%) and one bag of solid milk chocolate eggs in a crisp sugar shell.
For £15.50 I'd be expecting a solid egg or about 10 packs of chocolate with it, not basically just a standard egg. Talk about disappointing.
It's even more baffling because the standard Cadbury Mini Eggs Chocolate Easter egg, which is 193g is just £4 in Sainsbury's, while the XL version (232g) is £6, which I think we can agree are reasonable prices.
You can also get a mini version of it and a small Dairy Milk Giant buttons Easter egg, which are both 96g for £1.75 so I don't know why you'd splash out so much on these 'ultimate' Easter eggs.
All I know is that I won't be opting for the 'luxury' version anytime soon, I'm happy to stick to my £2 chocolate eggs and keep the other £13.50 for the rest of my bills thank you very much.
A spokesperson from Mondelēz International said: 'We understand the economic pressures that consumers continue to face and raising prices is a last resort for our business. However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously.
"Meanwhile, other costs like energy and transport also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges."
They added: "As a result, we are having to make some carefully considered list price increases across parts of our Easter range so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect."
Sainsbury's have been contacted for comment.
