19-05-2025
Cadbury to wrap 300million chocolate bars a year in 80% recycled plastic
Many of Cadbury's favourite products including Cadbury Fruit and Nut, Cadbury Dairy Milk Caramel are to be packaged in recycled plastic, with 600 tonnes to be used each year
Cadbury's is set to wrap 300million bars this year in enough recycled plastic to cover the length of Britain 40 times over. The packaging change will mean the equivalent of 600 tonnes of recycled plastic will be used each year - around the same weight as around 40 double decker buses.
The packaging has been sourced using advanced recycling technology, which can be used to turn used plastic packaging back into food-grade, flexible plastic packaging. It means if was placed end-to-end, it would cover more than 40 times the length of the UK or sell out Wembley 3,000 times.
Joanna Dias, Mondelez UK Sustainability Lead, said: "We're very proud to be taking this big next step with Cadbury.
"We know sustainability is important to consumers, so by moving to 80% certified recycled plastic, and wrapping more than 300 million bars this year, we're helping give flexible plastic a second life.
"We're also helping Cadbury fans enjoy their favourite snacks - knowing they're doing something great for the planet."
The wrapping transition has already begun, with bars including Cadbury Fruit and Nut, Cadbury Dairy Milk Caramel and Cadbury Dairy Milk all available in the recycled wrapping.
From 2025, Cadbury's sharing bars, including Cadbury Dairy Milk, Cadbury Caramilk, Cadbury Fruit & Nut and more, will be wrapped in this recycled packaging.
The ambition is for all Cadbury sharing bars made and sold in the UK and Ireland to be used in the new recycled wraps by the end of this year.
It comes as an expat in Australia was delighted when she found an unexpected haul of Cadbury confectionery from the UK, which she says tastes different to what else is available Down Under. Maria Mulchrone was shopping at a Kmart in Australia when she came across chocolate from home.
Maria told FEMAIL: "I actually felt so proud to see Irish/UK produce on this side of the world in a chain as big as Kmart." She immediately recognised them as British imports because the products' names differed from their Australian counterparts.
"The Caramel Nibbles egg caught my eye because in Australia, they're known as Caramello," she explained. She also noted that what is called "Dream" in Australia is simply "white" chocolate back home.
Maria confirmed the authenticity of the taste, saying the chocolate she bought from Kmart was made from "proper UK dairy milk".
