12 hours ago
Cadbury makes major change to Fudge bars – and customers are fuming
CADBURY has made a major change to Fudge bars and customers are fuming.
The chocolate giant has once again reduced the size of its Fudge mulitpack, with customers now getting four bars instead of five.
Packs of four are still being sold for £1.40, even though bigger packets were sold for the same price a few month prior
Cadbury has faced backlash from customers, especially parents who put the treat in their children's lunch box.
Leaving a review on Tesco's website, one angry parent branded it " shrinkflation in action".
"Apparently these are no longer meant to go in kids lunchboxes any more because there are 5 days in the school week, not 4."
They added: "The price hasn't changed though ."
While another upset customer asked: "When will it stop? Not a happy customer! Same goes for fudge bars."
And a third shopper said: "Same price, fewer bars. Not good."
Cadbury told The Sun changes to product sizes is a "last resort" for the business, blaming "higher input costs" for the change.
They said: "This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges."
It is not the first time Cadbury has reduced the size of its chocolate products.
We've outdone ourselves with this one' say Cadbury Ireland as they reveal new limited edition bar 'coming soon
Cadbury reduced packs of Freddos from five to four and Cadbury Dairy Milk multipacks were cut from nine bars to seven.
More recently, the brand slashed the size of it's Dairy Milk Little Bars multipacks by a third.
Packs of four are being sold for £1.40, even though packs of six cost the same last month.
MORE CADBURY NEWS
The confectionery giant has recently rolled out a number of new flavours for customers to enjoy.
That includes new Cadbury Dairy Milk Summer Edition bars such as the Iced Latte flavour.
The choc is wrapped in cold-activated packaging that transforms in the fridge.
A new limited edition Twirl bar has also been rolled out across stores.
The Twirl White Dipped is coated in white chocolate and customers are saying it reminds them of the discontinued Flake Snow.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
