Latest news with #Caddle
Globe and Mail
27-05-2025
- Business
- Globe and Mail
Environics Analytics and Caddle Expand Partnership
TORONTO, May 27, 2025 (GLOBE NEWSWIRE) -- Environics Analytics (EA) is thrilled to announce an expanded partnership with Caddle, one of Canada's largest and most diverse consumer panels. Known for its app-based surveys, receipt capture and consumer review capabilities, Caddle helps brands (particularly Consumer Packaged Goods organizations, or CPGs) collect valuable data at every step of the consumer journey. EA and Caddle have worked together previously to leverage Caddle's PRIZM ® segment-based panel surveys to inform several of EA's data products. Under the terms of this expanded partnership, EA will add Caddle data – including transaction-level detail through uploaded receipts – to its suite of data collaboration services, helping brands make better decisions, faster. Adding Caddle's capabilities and panel data to EA's solutions expands the options available to clients for quick, cost-effective insights. These options include: Identifying purchase-based audiences: With over 10,000 receipts uploaded daily to the Caddle app across retail banners and thousand of retail locations, EA can identify and profile these audiences by SKU, by geography, by PRIZM ® segment, and more. Augmenting seed audiences for scale: EA can use its extensive third-party consumer data to provide more detailed insight on Caddle's seed audiences and scale the addressable reach to lookalike audiences across traditional and digital channels. Activating digital campaigns: EA can also seamlessly activate these audiences to brands' preferred digital destinations leveraging our exclusive Canadian partnership with LiveRamp. Using LiveRamp's secure platform and pseudonymous identifier, RampID, these audiences can be activated at scale either through EA's managed service or by brands themselves as a self-serve option. Measurement and attribution: Caddle's receipt-based data can be used to quickly gauge the effectiveness of a brand's ad campaign. Brands can measure the impact of ad exposure across consumer types, retail banners and geographies either at an aggregate or individual level. EA's Data Collaboration Services are powered by the EAVault clean room and enhanced with LiveRamp technology. Using technology that is fully interoperable across cloud providers, governed by EA's stringent privacy and governance processes, and available as a managed or self-serve option, EA's Data Collaboration Services help brands optimize their media spend through better consumer insights, audience targeting, campaign activation and cross-media measurement. 'The addition of Caddle's receipt-based data and the speed with which they are able to respond to brands' needs are excellent additions to EA's existing data collaboration services in Canada,' says Jan Kestle, President of Environics Analytics. 'They have been a fantastic partner to-date, and they continue to help us move the needle when it comes to campaign and media optimization for clients.' Ransom Hawley, Founder and CEO at Caddle, adds 'We are excited to build on the strong partnership we have with Environics Analytics. Canada is not a big market, and great partnerships are critical for success. The combination of EA's clean room technology, third-party data, and collaboration expertise, together with Caddle's rapid-response panel and receipt data, will enable organizations to really take their marketing and media initiatives to the next level.' For additional information on the Environics Analytics partnership with Caddle, please contact us at inquiries@ PRIZM is a registered trademark of Claritas, LLC. Used by Environics Analytics with permission. About Environics Analytics Environics Analytics (EA) is the premier marketing, information, and analytical services company in Canada, helping thousands of customers across every industry sector turn data and analytics into strategy, insights, and results. Established in 2003, we specialize in developing and using best-in-class data, analytics expertise, and purpose-built software (including software-as-a-service platforms ENVISION and SPOTLIGHT) to address key challenges in areas such as consumer profiling and segmentation, multichannel media planning and execution, trade area analysis, merchandising and fundraising strategies, government services planning, and site location decision-making. Environics Analytics is also the exclusive provider of LiveRamp technology and services in Canada, helping organizations with a variety of data collaboration use cases. Environics Analytics is ISO 31700 Privacy-By-Design certified and is an affiliate of Bell Canada. Learn more at About Caddle Caddle is the Voice of the Consumer, boasting one of Canada's largest and most diverse 1 st party panels, rewarding consumers for sharing data in the form of receipts, surveys, reviews and more. This data enables companies unprecedented access to consumer purchase behaviour and sentiment, Caddle offers state-of-the-art solutions for driving growth.
Yahoo
27-05-2025
- Business
- Yahoo
Environics Analytics and Caddle Expand Partnership
EA and Caddle power data collaboration options for brands, including shopper insights, audience augmentation and advertising attribution TORONTO, May 27, 2025 (GLOBE NEWSWIRE) -- Environics Analytics (EA) is thrilled to announce an expanded partnership with Caddle, one of Canada's largest and most diverse consumer panels. Known for its app-based surveys, receipt capture and consumer review capabilities, Caddle helps brands (particularly Consumer Packaged Goods organizations, or CPGs) collect valuable data at every step of the consumer journey. EA and Caddle have worked together previously to leverage Caddle's PRIZM® segment-based panel surveys to inform several of EA's data products. Under the terms of this expanded partnership, EA will add Caddle data – including transaction-level detail through uploaded receipts – to its suite of data collaboration services, helping brands make better decisions, faster. Adding Caddle's capabilities and panel data to EA's solutions expands the options available to clients for quick, cost-effective insights. These options include: Identifying purchase-based audiences: With over 10,000 receipts uploaded daily to the Caddle app across retail banners and thousand of retail locations, EA can identify and profile these audiences by SKU, by geography, by PRIZM® segment, and more. Augmenting seed audiences for scale: EA can use its extensive third-party consumer data to provide more detailed insight on Caddle's seed audiences and scale the addressable reach to lookalike audiences across traditional and digital channels. Activating digital campaigns: EA can also seamlessly activate these audiences to brands' preferred digital destinations leveraging our exclusive Canadian partnership with LiveRamp. Using LiveRamp's secure platform and pseudonymous identifier, RampID, these audiences can be activated at scale either through EA's managed service or by brands themselves as a self-serve option. Measurement and attribution: Caddle's receipt-based data can be used to quickly gauge the effectiveness of a brand's ad campaign. Brands can measure the impact of ad exposure across consumer types, retail banners and geographies either at an aggregate or individual level. EA's Data Collaboration Services are powered by the EAVault clean room and enhanced with LiveRamp technology. Using technology that is fully interoperable across cloud providers, governed by EA's stringent privacy and governance processes, and available as a managed or self-serve option, EA's Data Collaboration Services help brands optimize their media spend through better consumer insights, audience targeting, campaign activation and cross-media measurement. 'The addition of Caddle's receipt-based data and the speed with which they are able to respond to brands' needs are excellent additions to EA's existing data collaboration services in Canada,' says Jan Kestle, President of Environics Analytics. 'They have been a fantastic partner to-date, and they continue to help us move the needle when it comes to campaign and media optimization for clients.' Ransom Hawley, Founder and CEO at Caddle, adds 'We are excited to build on the strong partnership we have with Environics Analytics. Canada is not a big market, and great partnerships are critical for success. The combination of EA's clean room technology, third-party data, and collaboration expertise, together with Caddle's rapid-response panel and receipt data, will enable organizations to really take their marketing and media initiatives to the next level.' For additional information on the Environics Analytics partnership with Caddle, please contact us at inquiries@ PRIZM is a registered trademark of Claritas, LLC. Used by Environics Analytics with permission. About Environics Analytics Environics Analytics (EA) is the premier marketing, information, and analytical services company in Canada, helping thousands of customers across every industry sector turn data and analytics into strategy, insights, and results. Established in 2003, we specialize in developing and using best-in-class data, analytics expertise, and purpose-built software (including software-as-a-service platforms ENVISION and SPOTLIGHT) to address key challenges in areas such as consumer profiling and segmentation, multichannel media planning and execution, trade area analysis, merchandising and fundraising strategies, government services planning, and site location decision-making. Environics Analytics is also the exclusive provider of LiveRamp technology and services in Canada, helping organizations with a variety of data collaboration use cases. Environics Analytics is ISO 31700 Privacy-By-Design certified and is an affiliate of Bell Canada. Learn more at About Caddle Caddle is the Voice of the Consumer, boasting one of Canada's largest and most diverse 1st party panels, rewarding consumers for sharing data in the form of receipts, surveys, reviews and more. This data enables companies unprecedented access to consumer purchase behaviour and sentiment, Caddle offers state-of-the-art solutions for driving growth. To learn more, please visit or follow us on LinkedIn, X (Twitter), and Facebook. Contact: in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
06-03-2025
- Business
- Yahoo
Canadians anxious over tariffs, food security: Study
OTTAWA — President Trump's newly-launched trade war against Canada has increased anxiety over food security, a new study reveals. Presented Thursday by Dalhousie University and insights aggregator Caddle, the report — Value Shopping in Canada: Trends Shaping Consumer Habits in 2025 — suggests the current political tiff between the two countries, coupled with the ongoing cost-of-living crisis, is reshaping how Canadians shop for food. 'The consumer psyche has been severely impacted by geopolitics,' said Sylvain Charlebois, senior director of Dalhousie 's Agri-Food Analytics Centre, pointing out that data for the survey was collected in the midst of U.S. trade tariff uncertainty. While price still factors greatly influence buying habit, other factors are coming into play — while 36% of respondents said price was the most important factor, followed by 27% who pointed at quality, the country of origin of groceries items rounded out the top three, with 10%. But it's not just about exclusiciley seeking a 'Made in Canada' sticker, either. 'How we define 'quality' is going to be redefined, because all of the sudden we're looking beyond America to procure food,' Charlebois said. 'We're looking at Mexico and other places around the world, and consumers right now are being offered products or food they weren't exposed to before.' As for brand loyalty, the study noted that nearly 80% of shoppers were willing to switch brands to save money, with 51% of shoppers saying promotions or discounts would be enough to switch. Quality and a 'Made in Canada' label both tied for second place, at 33%, followed by 32% who said a cheaper standard price wound tempt them to changing brands. 'GOOD LUCK JUSTIN': Trump says tariff call with 'Governor' Trudeau was 'somewhat' friendly Tariff war brings chill through Pearson airport as travellers navigate 'unfortunate' reality CHARLEBOIS: The cost of retaliation — Canada's trade war misstep Caddle's Jared Kligerman said it's important to understand the context of the report, based on the ongoing inflation-fuelled cost-of-living crisis. 'Fifty per cent of Canadians are $200 away from not being able to pay their bills,' he said. 'As of November of last year, NielsenIQ highlighted that only 17% of Canadians have been unimpacted or have been thriving in the past year — which means the vast majority have made some change to the way they buy and the way they shop due to increasing costs.' On top of that, 35% of Canadians are in a position where even a slight change of prices puts their well-being at risk. The study was based on responses from 3,011 Canadian shoppers conducted between Feb. 11 and 12, 2025. No margin of error data was noted. bpassifiume@ X: @bryanpassifiume
