2 days ago
Cadence
2024 sales: $326.5 million
Previous ranking: 46
Employees: 88 full-time
7701 Herschel Ave.
La Jolla, CA 92037
Phone: (858) 551-4000
Website
$326.5 million4688 full-time7701 Herschel Jolla, CA 92037Phone: (858) 551-4000
Executives
FOUNDER/CEO: Wendy Burk
CHIEF OF STAFF: Eitan Geft
CHAIRMAN: Harold Frysh
COMPANY FACTS
* Privately held.
* Wendy Burk is majority shareholder.
* A mix of hosting and direct travel management.
* Works with 220 independent contractors.
* 70% of sales completed by hosted advisors.
* Sales: 70% leisure, 18% business, 12% meetings and incentives.
* A member of Virtuoso and a Forbes Travel Guide-endorsed agency.
DEVELOPMENTS
* Doubled its dedicated host agency support team from 13 to 26 with new leadership.
* Implemented TripSuite for its independent affiliate advisors and their teams to offer a comprehensive back-office/CRM platform that modernizes operations and business intelligence.
* Expanded its preferred partner roster, totaling 135 by the end of the year.
* Boasted a 99% client retention rate year over year in business travel management and its meetings and incentives divisions.
* Planned its 10th annual industry event, the Magellan Award-winning, invitation-only Cadence Connects, which was held May 7 to 9, 2025, at the Hotel del Coronado near San Diego.
LOOKING AHEAD
* Accelerating development in its business travel management and meetings and incentive divisions.
* Expanding its host agency membership.
* Developing new partnerships with key suppliers to expand its preferred partner program.
* Increasing the quantity and quality of advisor events and activations.
* Enhancing its business coaching resources for advisors.
* Cautiously optimistic for continued growth over 2024.
