14-02-2025
Cadillac Escalade-V takes the experiential route for V-Day
Cadillac 2025 Escalade-V has made the most of the 'V' in its name with a Valentine's Day activation.
This year, Cadillac celebrates the global day of romance with a special appearance of the supercharged luxury three-row SUV in one of Dubai's most prominent locations, The Walk, JBR.
With a boot full of – and overflowing with roses – and its rear windows covered with the red flowers of the season, the Cadillac 2025 Escalade-V marks Valentine's Day with an invitation for couples, friends and families celebrating the season of love to swing by and take a rose from the bunch.
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The activation was also carried across the brand's social media channels, with its Instagram Stories inviting people to swing by.
The brand aims to use this activation to get consumers to interact with the power, precision and prestige of the vehicle. While the roses draw the crowd in, the Cadillac's flagship vehicle invites potential customers to take a closer at its interior and exterior design, including the three rows of semi-aniline leather seating to the illuminated crest and grille surround and exclusive placements of V-Series badging.
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The activation will run only on Valentine's Day, Friday, 14 February at The Walk at JBR, Dubai from 9am to 6pm.
Cadillac's Instagram page has also invited people to capture the moment and tag the page as part of its ongoing activation. Saatchi & Saatchi and Weber Shandwick partnered with Cadillac on the creative output and the PR and communications for the Valentine's Day activation.
