08-05-2025
Caitlin Clark cereal to be sold throughout Midwest
Entering her second WNBA season, Caitlin Clark has become a collectible phenomenon. (Credit: Hy-Vee and Getty Images)
Demand for all things Caitlin Clark shows no signs of slowing down.
More than a year after Hy-Vee began selling Caitlin's Crunch Time cereal at its Iowa grocery stores — and collectors and opportunists promptly flipped the $5 boxes for a 5x return on eBay — the brand is teaming up again with the Indiana Fever star to bring the cereal to all Hy-Vee stores in the Midwest.
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According to a statement released by Hy-Vee, 100% of Clark's portion of the proceeds will benefit her foundation.
The secondary market for the cereal, which is being sold in limited-edition, has remained strong, with eBay sales sitting steadily around $20-$30.
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Clark signed an NIL deal with Hy-Vee in 2021 when she was a sophomore at Iowa.
'My family and I decided early on that we were going to be selective about partnerships, we wanted something special,' Clark said in a statement in 2021. 'Hy-Vee was an ideal match because we share so many values. I admire Hy-Vee's leadership in our communities and how they are committed to giving back, especially in the areas of education and health and wellness.'
Will Stern is a reporter and editor for cllct, the premier company for collectible culture.
